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The document discusses several examples of corporate misbehavior related to blogging and viral marketing campaigns. It describes how a pro-Walmart blog was found to be run by the company's PR firm, how Ruckus.com and Sony created fake profiles to promote their brands, and how privacy lapses at AOL, MySpace, and Xanga exposed users' personal information. It also outlines how Hershey, Mrs. Fields', Malibu Rum, and Chevrolet ran contests or promotions that lacked proper consent or transparency.
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A PR firm admitted to creating fake blogs and stories to promote Walmart. Other companies also use fabricated blogs but it is unknown how many stories are false. While CEOs say corporations deserve a voice, blogs allow companies to create misleading images without addressing ethical issues. There is also a trend of creating fake social media profiles, known as "meat puppets", to collect people's information for marketers. Several companies, including Sony, AOL, MySpace, Xanga, Hershey and Mrs. Fields, have faced fines or issues for deceiving users or violating privacy laws. A rum company contest was accused of being rigged, and a Chevy ad campaign received critical user-generated ads addressing gas mileage.
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The document discusses several articles related to corporate blogging, online privacy issues, and online advertising contests. Specifically, it mentions that Walmart's corporate blog was created by a PR firm and not well received. It also discusses "meat puppets" which are fake online profiles used to generate buzz. Additionally, it outlines privacy issues where AOL and Myspace released user information and how social media sites can violate privacy laws related to collecting info from minors. Finally, it briefly describes online contests by Malibu Rum and Chevy that generated some negative feedback.
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Quiz4
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Many companies use deceptive practices online such as creating fake blogs and profiles to influence consumers and gather private information. Several companies also collected information from children under 13 without proper consent. Some social networking sites failed to protect children's privacy. While some companies held user-generated content contests fairly, others had issues with transparency and fairness.
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Quiz 4 Ppt
The document discusses several examples of dangers that have arisen from internet use:
Wal-Mart and Sony blogs were actually controlled by PR firms and used fake personas to promote products. Security issues with MySpace and AOL accidentally exposed private user information. Websites like Xanga and food companies collected children's personal data without permission, violating FTC standards. Contests from rum and auto companies led to complaints of rigging or allowing anti-company ads. The internet increasingly uses false identities and exposes private user information, requiring FTC regulation to protect consumers.
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Adv410 Quiz 4
The document discusses several issues relating to advertising, public relations, and privacy online. It mentions that a PR firm wrote against one of its major clients, Walmart. It also discusses how corporate bloggers need a human voice and transparency. The document also briefly outlines issues like AOL releasing user search data, violations of COPPA laws by companies like MySpace, and challenges with user-generated content contests that did not post finalists or allowed negative feedback about products.
Quiz4 Powerpoint
Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
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Takehomequiz4
The document discusses several articles about issues with corporate blogging and social media use. It describes how Walmart blogs promoting the company were actually written by a PR firm. It also discusses Sony creating a fake blog to promote a product and privacy breaches on MySpace and Xanga that revealed children's personal information. The document examines cases where snack companies and social media sites were fined for violating laws protecting kids' privacy online.
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The document discusses several articles related to corporate blogging, online privacy issues, and online advertising contests. Specifically, it mentions that Walmart's corporate blog was created by a PR firm and not well received. It also discusses "meat puppets" which are fake online profiles used to generate buzz. Additionally, it outlines privacy issues where AOL and Myspace released user information and how social media sites can violate privacy laws related to collecting info from minors. Finally, it briefly describes online contests by Malibu Rum and Chevy that generated some negative feedback.
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Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
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Many companies use deceptive practices online such as creating fake blogs and profiles to influence consumers and gather private information. Several companies also collected information from children under 13 without proper consent. Some social networking sites failed to protect children's privacy. While some companies held user-generated content contests fairly, others had issues with transparency and fairness.
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The document discusses several issues relating to advertising, public relations, and privacy online. It mentions that a PR firm wrote against one of its major clients, Walmart. It also discusses how corporate bloggers need a human voice and transparency. The document also briefly outlines issues like AOL releasing user search data, violations of COPPA laws by companies like MySpace, and challenges with user-generated content contests that did not post finalists or allowed negative feedback about products.
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Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
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The document discusses several articles about issues with corporate blogging and social media use. It describes how Walmart blogs promoting the company were actually written by a PR firm. It also discusses Sony creating a fake blog to promote a product and privacy breaches on MySpace and Xanga that revealed children's personal information. The document examines cases where snack companies and social media sites were fined for violating laws protecting kids' privacy online.
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Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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