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PROFESSORPARSONS.COM 1
The following slide
presentation is designed to
accompany the workbook
“A Manager’s Guide to PR
Projects: A Practical
Approach”
2nd edition
© PJ Parsons 2018
THE “IMPLEMENTATION” PHASE
PART 4
WHAT THIS SECTION COVERS…
 Managerial elements of planning the
implementation of the PR plan
 Planning for financial management
 Planning time management
 Planning quality control management
PROFESSORPARSONS.COM 3
REVISITING IMPORTANT MANAGERIAL CONCEPTS
MANAGERIAL ELEMENTS OF IMPLEMENTATION
PROFESSORPARSONS.COM 4
MANAGING THE IMPLEMENTATION PHASE: REVISITING THE CONCEPT
OF “MANAGEMENT”
 Management is a process.
 Management involves and concentrates on reaching the
organization’s goals.
 Management involves working with and through people.
 Management involves working with and through
organizational resources.
PROFESSORPARSONS.COM 5
THE DIFFERENCE BETWEEN MANAGEMENT & LEADERSHIP
Management
• Focuses on day-to-day
accomplishment of organization
activities that move it in the
direction of pre-determined goals
Leadership
• The force that determine the
organization’s overall direction
and ultimate goals
PROFESSORPARSONS.COM 6
MANAGERIAL ELEMENTS OF IMPLEMENTING PR PLANS
Money management
Time management
Quality control management
Human resource management
PROFESSORPARSONS.COM 7
REVISITING MANAGERIAL PARAMETERS
PARAMETERS
Time
Schedule
Cost
Budget
Quality
Specifications
PROFESSORPARSONS.COM 8
MANAGING FINANCIAL RESOURCES
BUDGETS AS MANAGEMENT TOOLS
PROFESSORPARSONS.COM 9
MANAGING A PROJECT’S MONEY: UNDERSTANDING BUDGETS
A PR BUDGET is a financial plan for allocating specific
sums of money to specific activities required for the
achievement of the objectives.
A budget is a planning tool
A budget is a measurement tool
PROFESSORPARSONS.COM 10
TYPES OF PR BUDGETS
A Program Budget
• Allocates financial resources to
programs and to activities
required by programs
A Line Item Budget
• Allocates amounts to line items
such as printing, office services,
advertising etc.
PROFESSORPARSONS.COM 11
PURPOSES OF THE PR BUDGET
 Provide a financial statement of objectives, tasks
& priorities
 Provide an additional means of communication
 Provide a means of controlling & monitoring PR
activities
PROFESSORPARSONS.COM 12
HOW TO DEVELOP THE BUDGET
What specific
tasks are
required??
Who will
accomplish the
tasks?
How will it take
to complete
the tasks?
What resources
are required to
complete the
tasks?
PROFESSORPARSONS.COM 13
TIME MANAGEMENT
DEADLINES & TOOLS
PROFESSORPARSONS.COM 14
CONTROLLING TIME
• They don’t know how
• They’re too lazy to plan
• They enjoy that rush of meeting tight deadlines
• They enjoy managing crises
Why do so many
people seem to
have difficulty
managing their
time?
PROFESSORPARSONS.COM 15
TYPICAL TIME MANAGEMENT TOOLS
The “to-do” laundry list
The prioritized “to-do” list
Time estimates
Delegation
Gantt & other charts
PROFESSORPARSONS.COM 16
TIME MANAGEMENT MATRIX
URGENT NOT URGENT
IMPORTANT Crises, pressing
problems, deadline-
driven projects
Recognizing new
opportunities,
planning
NOT
IMPORTANT
Interruptions, some
mail, some phone calls,
some meetings
Trivia, busy work,
some mail, chit
chat, e-mail
PROFESSORPARSONS.COM 17
THE BEAUTY OF A SIMPLE GANTT CHART
WEEK 1 WEEK 2 WEEK 3 WEEK 4
ACTIVITY 1
ACTIVITY 2
ACTIVITY 3
ACTIVITY 4
PROFESSORPARSONS.COM 18
MAINTAINING QUALITY CONTROL
ENSURING QUALITY IMPLEMENTATION
PROFESSORPARSONS.COM 19
ON-GOING MEASURES OF PR PROJECT QUALITY
 Consistency
 Reliability
 Accuracy
 Congruence
 Honesty
PROFESSORPARSONS.COM 20
THE RIGHT PERSON FOR THE RIGHT JOB: DELEGATION
DELEGATION is entrusting another
individual with the authority to make
decisions about and carry out a specific
activity. Delegation is usually from one level
on the organizational chart to a lower one.
PROFESSORPARSONS.COM 21
STEPS TO SUCCESSFUL DELEGATION
Decide what tasks to
delegate
Decide to whom you
will delegate each task
Delegate a complete
job if possible
Ensure a reasonable
understanding of the
reason for the task and
expected results
Let it go!
PROFESSORPARSONS.COM 22

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Public Relations Planning Course Part 4: The implementation phase

  • 1. PROFESSORPARSONS.COM 1 The following slide presentation is designed to accompany the workbook “A Manager’s Guide to PR Projects: A Practical Approach” 2nd edition © PJ Parsons 2018
  • 3. WHAT THIS SECTION COVERS…  Managerial elements of planning the implementation of the PR plan  Planning for financial management  Planning time management  Planning quality control management PROFESSORPARSONS.COM 3
  • 4. REVISITING IMPORTANT MANAGERIAL CONCEPTS MANAGERIAL ELEMENTS OF IMPLEMENTATION PROFESSORPARSONS.COM 4
  • 5. MANAGING THE IMPLEMENTATION PHASE: REVISITING THE CONCEPT OF “MANAGEMENT”  Management is a process.  Management involves and concentrates on reaching the organization’s goals.  Management involves working with and through people.  Management involves working with and through organizational resources. PROFESSORPARSONS.COM 5
  • 6. THE DIFFERENCE BETWEEN MANAGEMENT & LEADERSHIP Management • Focuses on day-to-day accomplishment of organization activities that move it in the direction of pre-determined goals Leadership • The force that determine the organization’s overall direction and ultimate goals PROFESSORPARSONS.COM 6
  • 7. MANAGERIAL ELEMENTS OF IMPLEMENTING PR PLANS Money management Time management Quality control management Human resource management PROFESSORPARSONS.COM 7
  • 9. MANAGING FINANCIAL RESOURCES BUDGETS AS MANAGEMENT TOOLS PROFESSORPARSONS.COM 9
  • 10. MANAGING A PROJECT’S MONEY: UNDERSTANDING BUDGETS A PR BUDGET is a financial plan for allocating specific sums of money to specific activities required for the achievement of the objectives. A budget is a planning tool A budget is a measurement tool PROFESSORPARSONS.COM 10
  • 11. TYPES OF PR BUDGETS A Program Budget • Allocates financial resources to programs and to activities required by programs A Line Item Budget • Allocates amounts to line items such as printing, office services, advertising etc. PROFESSORPARSONS.COM 11
  • 12. PURPOSES OF THE PR BUDGET  Provide a financial statement of objectives, tasks & priorities  Provide an additional means of communication  Provide a means of controlling & monitoring PR activities PROFESSORPARSONS.COM 12
  • 13. HOW TO DEVELOP THE BUDGET What specific tasks are required?? Who will accomplish the tasks? How will it take to complete the tasks? What resources are required to complete the tasks? PROFESSORPARSONS.COM 13
  • 14. TIME MANAGEMENT DEADLINES & TOOLS PROFESSORPARSONS.COM 14
  • 15. CONTROLLING TIME • They don’t know how • They’re too lazy to plan • They enjoy that rush of meeting tight deadlines • They enjoy managing crises Why do so many people seem to have difficulty managing their time? PROFESSORPARSONS.COM 15
  • 16. TYPICAL TIME MANAGEMENT TOOLS The “to-do” laundry list The prioritized “to-do” list Time estimates Delegation Gantt & other charts PROFESSORPARSONS.COM 16
  • 17. TIME MANAGEMENT MATRIX URGENT NOT URGENT IMPORTANT Crises, pressing problems, deadline- driven projects Recognizing new opportunities, planning NOT IMPORTANT Interruptions, some mail, some phone calls, some meetings Trivia, busy work, some mail, chit chat, e-mail PROFESSORPARSONS.COM 17
  • 18. THE BEAUTY OF A SIMPLE GANTT CHART WEEK 1 WEEK 2 WEEK 3 WEEK 4 ACTIVITY 1 ACTIVITY 2 ACTIVITY 3 ACTIVITY 4 PROFESSORPARSONS.COM 18
  • 19. MAINTAINING QUALITY CONTROL ENSURING QUALITY IMPLEMENTATION PROFESSORPARSONS.COM 19
  • 20. ON-GOING MEASURES OF PR PROJECT QUALITY  Consistency  Reliability  Accuracy  Congruence  Honesty PROFESSORPARSONS.COM 20
  • 21. THE RIGHT PERSON FOR THE RIGHT JOB: DELEGATION DELEGATION is entrusting another individual with the authority to make decisions about and carry out a specific activity. Delegation is usually from one level on the organizational chart to a lower one. PROFESSORPARSONS.COM 21
  • 22. STEPS TO SUCCESSFUL DELEGATION Decide what tasks to delegate Decide to whom you will delegate each task Delegate a complete job if possible Ensure a reasonable understanding of the reason for the task and expected results Let it go! PROFESSORPARSONS.COM 22

Editor's Notes

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