Great respected brands have fallen by the wayside for lack of a crisis PR plan. History is replete with such brands, which were NOT crisis ready. A staid and laid back public relations support, if you can call it so, did not come to the rescue of a handful of big brands, when most needed - when a crisis hit the brand from no-where. Do you think your brand is crisis ready? Does your PR framework factor in a swift response to real-time crisis, that can hit 24/7/365? Do a reality check here and now. Turn crisis into a great brand opportunity... You can! Digital asset management must factor in crisis response too. Call your PR counsel and check your crisis readiness today - it'll be the best brand investment you make in a long time to come.

1. In a hyper-connected world, a crisis can hit anytime, 24/7/365
@muralispeak

2.  most brands and their custodians think they
are immune from any crisis of sorts!
 great product, happy customers and
stakeholders, perfect business model, so why
sweat?
 Exactly a mind-set that ushers in a
complacent communications framework.
@muralispeak

3.  BP, Enron, United Airlines, Cadbury…. You
may know many more
 Most of these brands were absolute
stakeholder delight…. Unfazed and
undeterred…
 UNTIL A CRISIS HIT THEM FROM NO-WHERE
 Even worse, the CRISIS came as a bolt-in-
the-blue
@muralispeak

4.  A cursory look of the brands mentioned will show
how a crisis can be-fall.
 A crisis can be an external/extraneous event,
that shakes the foundation of your brand (or)
it can some simple gaffe internal to your brand,
that blows out of proportion
 It can be the handiwork of a disgruntled
customer, employee, your competition, or
anyone out there armed with a just face book or
twitter account
@muralispeak

5.  Being crisis ready, ALWAYS, is the way out a
nasty crisis blow
 Make crisis readiness a PR mantra – its an
investment with humongous positive returns
 An investment in crisis readiness is your
brand’s insurance against adverse impact
 Invest in a crisis readiness framework for
your brand – today.
@muralispeak

6.  A crisis can hit from anywhere, and anytime –
and can hit….. anybody
 Big brand, small brand, local brand, global
brand…. crisis is one awful leveler.
 Its even more important for you, a small
brand to be crisis ready – as the probability of
your decimation in a crisis is high.
@muralispeak

7.  Create a system for constant vigil in the real
stakeholder world, & in the social media
universe.
 Look for even small & miniscule brand ripples…
seldom ignore them in the real and social
universe
 Ignored brand ripples get to be full blown crisis,
which debilitate your brand
 Monitor, listen, respond in real time. FOLLOW UP
on promises, actions and responses.
@muralispeak

8.  If you do not have a crisis management team for
your brand, make sure you get one today.
 Draw people across functions - with people &
technical skills + marketing + social media +
customer engagement.
 Train them for crisis response. Make this team
media-savvy, and to be in a crisis response ready
state.
 Review crisis readiness, have periodic crisis
response drills.
@muralispeak

9.  Lack of a crisis communication plan is what
killed the great brands – which got mauled
beyond recognition when a crisis fell them
 Ask for expert advise on managing crisis
public relations
 Does your PR counsel keep you crisis ready,
24/7/365?
@muralispeak

10. When written in Chinese, the word 'crisis' is
composed of two characters. One represents
danger and the other represents opportunity.
- John F. Kennedy
With good PR counsel in place, a crisis could be
one great opportunity – to reinforce your brand.
@muralispeak

11.  In crisis management, being well prepared is
almost 90% won…
 Think about a crisis PR investment, today.
 Call your PR counsel now and check your brand’s
crisis readiness plan
THANK YOU
@muralispeak