Public Relations is nowReputation Management Good or Bad
Public Relations is also Story TellingWe’re Business Story Tellers
Public Relations…DefinedPublic relations (PR) is:• Managing the flow of information between an organization and its publics• Gaining an organization or individual exposure to its audiences using topics of public interest and news items
Use PR (Not Advertising) to TELL YOUR STORY“Advertising is the price you pay for being unremarkable.” --Robert Stephens, CEO of Geek Squad
PR TOOLS There is no one “Silver Bullet.” News Releases PR Campaigns SEONewsletters Conferences
PR Tools: STAFF Staff is the most under-utilized(and un-communicated to) PR tool a company has to leverage.
PR Tools: STAFF Use staff as ambassadors of thecompany’s brand and messages.
PR Tools: STAFF Train them how to bebrand ambassadors and communicators. Inform them before news is distributed. Instruct them on the significance of the news for the company, its customers and the communities it serves.
Crisis Affects Big and Small CompaniesAWE Dental Spa Prineville Police Department Religious discrimination in Alleged Police brutality caughtthe workplace on video Deschutes Mortgage Group Conspiracy to commit bank fraud, mortgage scheme