Employee engagement programs are ineffective if they only focus on superficial "cosmetics" like parties and bonding activities. True engagement happens when leadership commits to treating employees with dignity, transparency, and allowing them to perform to their best ability. Engagement programs should not be created in isolation and must have clear goals and opportunities for employees to succeed. The most effective programs provide ways for all employees to win and feel valued for their performance and contributions to organizational success. Leaders should revisit their engagement strategies to ensure employees feel empowered and able to win in tomorrow's competitive market.