1. Sarah
Reed
Inspirational
Country Music
Association
By: Justine Morris
2. What is your "typical" day like?
My job consists of making promotional calls
updating the database
training the interns
writing for the magazine
taking artists calls
promoting to Music Row
sending out tracking reports
tracking the disc's we send out to radio
and other numerous tasks that I am
responsible for.
3.
4. How do you keep current or
up-to-date on trends in the
industry of public relations?
Ikeep up-to-date on the trends in the
industry of Public Relations by keeping up
with the news. PR is present at all times in
the world. Where there is a downfall in a
company, you'll see behind scenes of
how that particular company chooses to
face the problem at hand. There are also
articles that get published that I try to
follow so I can keep up to date with the
ever changing world of PR.
5. What are the primary tasks
that you perform?
The primary task that I focus on is making sure that
I have a good company/artists connection. We
send out their music and I must make sure the
radio stations receive the music and how the
station responds to the music. The artists want
updates ALL the time, my job is to keep them
updated with their music and what the radio
"world" thinks of the song. My other task that I must
perform every day, is calling the Music Row
stations and promoting the artists to the charts to
get them spins. There are 103 reporting stations
and they all have specific call times and days so it
is my job to call in the time slotted and get my
artist to get spins.
8. Why did you choose this
career path?
Ichoose this career path because I
absolutely love country music and
working/ meeting people. I thrive in
environments that are fast pace, where
multitasking is a must and communicating
with all types of people is the only way to
be successful. My passion lead to me to
where I am today.
11. What is your favorite and least
favorite part of your job?
My favorite part of my job is working with
people and working with people in the
Country music industry. My least favorite
part of my job is the "paperwork" more or
less updating the system keeping
everything current.
12. How do you incorporate
planning events into your job?
My job is actually very last minute when it comes to
planning events.
First, I have to depend on the artists and making
sure their schedule's are free for the date or event
that is being planned.
Second, I depend on the venue, whether that is the
radio station, fair grounds, building...ect.
The way events get planned on my end, if we have
a showcase that is announced, I worked with and
schedule the artists to take part in that event. Doing
this is actually one of my everyday tasks.
Currently we have an upcoming event in June at
BB Kings that is being planned and I have to work
with the artists that buy a slot to be part of the event
13.
14. The most interesting part of my job is promoting
my companies artists to Music Row. I promote
to over 103 country radio stations, and have
gained, after only a year, personal
connections with many.
It's interesting how my radio
internship, serving, sorority and being a student
representative have helped me to get to
where I am today.
Of course, the education I received is the
selling factor when aiming for the job you
want; however, the experiences I had WHILE
gaining my education is how I am successful
today.
