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How to Keep Up with Social Media in 30 Minutes a Day of Less

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10 strategies for how to keep up with social media trends, tools and information--in 30 minutes a day or less.

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How to Keep Up with Social Media in 30 Minutes a Day of Less

  1. 1. How to Stay on Top of Social Media in 30 Minutes a Day August 14, 2014 Arik C. Hanson Principal, ACH Communications
  2. 2. A little about me… 2
  3. 3. The Problem 3
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. But: – Need to stay one step ahead – Need info to do your job effectively – Want to stay smart about trends 7
  8. 8. Plus: Social is just a part of our everyday jobs now, as communicators and marketers 8
  9. 9. Framework: • Scan • Consume • Bookmark • Use 9
  10. 10. 10 strategies. 45 minutes. 10
  11. 11. Giddy-up! 11
  12. 12. Scan 12
  13. 13. 13 Strategy #1: Browse a bundle of blogs. Time commitment: 5 minutes.
  14. 14. 14 My secret weapon: Feedly
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  24. 24. 24 Categories and favorite blogs
  25. 25. 25 • Advertising • Mainstays: • Adrants • AdFreak • Blogs you haven’t heard of before: • The Ad Contrarian • The Copyranter • Local flavor: • Minneapolis Egotist
  26. 26. 26 • PR: • Mainstays: • Spin Sucks • SHIFT Communications Blog • Blogs you haven’t heard of before: • The Future Buzz • Local flavor: • Communications Conversations
  27. 27. 27 • Social media: • Mainstays: • Convince & Convert (Jay Baer’s blog) • Social Media Examiner • Grow (Mark Schaefer’s blog) • Blogs you haven’t heard of before: • V3 Blog (Shelly Kramer’s blog) • Danny Brown’s blog
  28. 28. 28 • Tools: • Mainstays: • All Facebook/Inside Facebook • The LinkedIn Blog • Twitter Blog • Blogs you haven’t heard of before: • Post Planner • Jon Loomer • Shoutlet Blog
  29. 29. 29 • News sites: • Digiday • ReadWriteWeb • Engadget • Social Media Examiner • Note what’s NOT on this list…
  30. 30. 30
  31. 31. 31 Strategy #2: Peruse LinkedIn Pulse. Time commitment: 2 minutes.
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  34. 34. 34 Strategy #3: ONLY use targeted Twitter lists when using Twitter. Time commitment: 3 minutes
  35. 35. Potential categories: • Fellow University of Minnesota communicators • Twin Cities thought leaders • Industry sites (@mimatweet, @mediabistro) • PR bloggers (@kellyecrane, @shonali, @ginidietrich) • Event speakers (MIMA speakers, SMB speakers) • Social media/digital thought leaders (@jaybaer, @shelholtz) 35
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  38. 38. • Subscribe to OTHER people’s lists: – Social Media Divas (@leeodden) – Social Media Top List (@scottmonty) – Social Media Smarties (@susanbeebe) – Most Influential in Tech (@scobleizer) 38
  39. 39. Strategy #4: Create or join key Facebook groups. Time commitment: 3 minutes 39
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  41. 41. Strategy #5: Subscribe to 4 industry e-newsletters—no more. Time commitment: 1 minute 41
  42. 42. My favorites: • PRDaily • PSFK • SocialMedia.org • Scott Monty’s This Week in Digital 42
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  45. 45. Strategy #6: Find and subscribe to key content aggregators Time commitment: 1 minute 45
  46. 46. My favorites: – PRTini – Re/Code – Talking Points (of course! ) 46
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  49. 49. Strategy #7: Subscribe to Digg daily Time commitment: 1 minute 49
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  53. 53. Consume 53
  54. 54. Strategy #8: “Hear” content when you’re “confined”. Time commitment: 30-45 minutes (but WHILE you’re doing something else). 54
  55. 55. • Over lunch • While you’re doing basic tasks • In the car • On the train 55
  56. 56. • Podcasts to try out: – Social Pros Podcast – For Immediate Release – Social Media Marketing Podcast – Talking Points Podcast 56
  57. 57. Apps to listen: • Podcasts (free) • Pocket Casts ($2.99) • Instacast ($4.99) • Downcast ($1.99) 57
  58. 58. Strategy #9: Turn your phone/tablet into a mobile-content-consumption machine Time commitment: 15-20 minutes per day. 58
  59. 59. • Zite (Reader) • Flipboard (Reader) • Pocket (Read later) 59
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  63. 63. Bookmark 63
  64. 64. 64 Strategy #10: Develop an air-tight bookmarking system Time commitment: (Built-in to scanning time)
  65. 65. 65 I use Diigo
  66. 66. 66 But you can also use: • Delicious • Evernote • Instapaper • Even Pinterest
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  71. 71. 10 strategies. 45 minutes. 71
  72. 72. SCAN • #1: Blow through a bundle of blogs. • #2: Peruse LinkedIn Pulse. • #3: Only use Twitter lists when using Twitter. • #4: Create or join key Facebook Groups. • #5: Subscribe to 4 e-newsletters—no more. • #6: Subscribe to Digg daily. • #7: Find and subscribe to key content aggregators. CONSUME • #8: “Hear” content when you’re “confined”. • #9: Turn your phone into a mobile-content-consumption machine. BOOKMARK • #10: Develop an air-tight bookmarking system. 72
  73. 73. Now USE! 73
  74. 74. Questions? 74
  75. 75. More: – Subscribe: arikhanson.com – Email: arik@arikhanson – Tweet: @arikhanson 75

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