How to Keep Up with Social Media in 30 Minutes a Day of Less

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10 strategies for how to keep up with social media trends, tools and information--in 30 minutes a day or less.

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  • You: 1) Stuck in meetings
  • 2) You have NO time
  • 3) And, the onslaught of potential social media and digital tools to use with your clients just continues to explode
  • Home page—highlight diff areas
  • Different ways to view your Feedly
  • Magazine layout
  • Index layout
  • Pinterest-like layout
  • Full article layout
  • Individual stories then look like this when you click on them in Feedly; multiple bookmarking (Evernote, Instapaper, Pocket) and sharing (G+, Twitter, FB, LinkedIn) options at top.
  • Preferences allow you to set your Feedly just the way you want it;
  • Mashable isn’t really even a social media news site anymore…
  • Looks for signals. People you trust. Quick reads (most posts should be 400-600 words)
  • Background noise:
    Have on all day
    Check at 8 am, noon and 4 pm
  • I look for: People who tweet interesting things that most do not (Adam Kmiec); topics that most aren’t tweeting about from different angles
  • Just a few to start with…
  • Jason Keath started this FB advertising group. I use it to stay current on FB advertising. Group of super-users.
  • Love SocialMedia.org’s email for case studies from the biggest companies in the US—tons of good examples and ideas here.
  • PSFK isn’t necessarily social focused, but it’s keyed in to the latest trends across the creative business. Scott’s enewsletter is a treasure trove of stats, tools and case studies each week.
  • Pinterest-like layout—easy to read
    Curates from all sorts of sites—from The Atlantic to The Verge to the Washington Post
    Great way to see what EVERYONE is talking about—not just the digerati
  • Or get it delivered straight to your inbox 
  • Zite
  • Zite
  • Here’s what it looks like
  • Tags: use to categorize
    Search: another easy way to find content once you’ve bookmarked it
    Titles: Easy way to scan (I do this every week with Talking Points)
  • Use the Diigo bookmarklet—allows you to bookmark on the fly with just a couple clicks (click on bookmarklet, share this page and away you go!)
  • Here’s what pops up when you click on “Save”—insert tags
  • Here’s what pops up when you click “Share this page”
  • How to Keep Up with Social Media in 30 Minutes a Day of Less

    1. 1. How to Stay on Top of Social Media in 30 Minutes a Day August 14, 2014 Arik C. Hanson Principal, ACH Communications
    2. 2. A little about me… 2
    3. 3. The Problem 3
    4. 4. 4
    5. 5. 5
    6. 6. 6
    7. 7. But: – Need to stay one step ahead – Need info to do your job effectively – Want to stay smart about trends 7
    8. 8. Plus: Social is just a part of our everyday jobs now, as communicators and marketers 8
    9. 9. Framework: • Scan • Consume • Bookmark • Use 9
    10. 10. 10 strategies. 45 minutes. 10
    11. 11. Giddy-up! 11
    12. 12. Scan 12
    13. 13. 13 Strategy #1: Browse a bundle of blogs. Time commitment: 5 minutes.
    14. 14. 14 My secret weapon: Feedly
    15. 15. 15
    16. 16. 16
    17. 17. 17
    18. 18. 18
    19. 19. 19
    20. 20. 20
    21. 21. 21
    22. 22. 22
    23. 23. 23
    24. 24. 24 Categories and favorite blogs
    25. 25. 25 • Advertising • Mainstays: • Adrants • AdFreak • Blogs you haven’t heard of before: • The Ad Contrarian • The Copyranter • Local flavor: • Minneapolis Egotist
    26. 26. 26 • PR: • Mainstays: • Spin Sucks • SHIFT Communications Blog • Blogs you haven’t heard of before: • The Future Buzz • Local flavor: • Communications Conversations
    27. 27. 27 • Social media: • Mainstays: • Convince & Convert (Jay Baer’s blog) • Social Media Examiner • Grow (Mark Schaefer’s blog) • Blogs you haven’t heard of before: • V3 Blog (Shelly Kramer’s blog) • Danny Brown’s blog
    28. 28. 28 • Tools: • Mainstays: • All Facebook/Inside Facebook • The LinkedIn Blog • Twitter Blog • Blogs you haven’t heard of before: • Post Planner • Jon Loomer • Shoutlet Blog
    29. 29. 29 • News sites: • Digiday • ReadWriteWeb • Engadget • Social Media Examiner • Note what’s NOT on this list…
    30. 30. 30
    31. 31. 31 Strategy #2: Peruse LinkedIn Pulse. Time commitment: 2 minutes.
    32. 32. 32
    33. 33. 33
    34. 34. 34 Strategy #3: ONLY use targeted Twitter lists when using Twitter. Time commitment: 3 minutes
    35. 35. Potential categories: • Fellow University of Minnesota communicators • Twin Cities thought leaders • Industry sites (@mimatweet, @mediabistro) • PR bloggers (@kellyecrane, @shonali, @ginidietrich) • Event speakers (MIMA speakers, SMB speakers) • Social media/digital thought leaders (@jaybaer, @shelholtz) 35
    36. 36. 36
    37. 37. 37
    38. 38. • Subscribe to OTHER people’s lists: – Social Media Divas (@leeodden) – Social Media Top List (@scottmonty) – Social Media Smarties (@susanbeebe) – Most Influential in Tech (@scobleizer) 38
    39. 39. Strategy #4: Create or join key Facebook groups. Time commitment: 3 minutes 39
    40. 40. 40
    41. 41. Strategy #5: Subscribe to 4 industry e-newsletters—no more. Time commitment: 1 minute 41
    42. 42. My favorites: • PRDaily • PSFK • SocialMedia.org • Scott Monty’s This Week in Digital 42
    43. 43. 43
    44. 44. 44
    45. 45. Strategy #6: Find and subscribe to key content aggregators Time commitment: 1 minute 45
    46. 46. My favorites: – PRTini – Re/Code – Talking Points (of course! ) 46
    47. 47. 47
    48. 48. 48
    49. 49. Strategy #7: Subscribe to Digg daily Time commitment: 1 minute 49
    50. 50. 50
    51. 51. 51
    52. 52. 52
    53. 53. Consume 53
    54. 54. Strategy #8: “Hear” content when you’re “confined”. Time commitment: 30-45 minutes (but WHILE you’re doing something else). 54
    55. 55. • Over lunch • While you’re doing basic tasks • In the car • On the train 55
    56. 56. • Podcasts to try out: – Social Pros Podcast – For Immediate Release – Social Media Marketing Podcast – Talking Points Podcast 56
    57. 57. Apps to listen: • Podcasts (free) • Pocket Casts ($2.99) • Instacast ($4.99) • Downcast ($1.99) 57
    58. 58. Strategy #9: Turn your phone/tablet into a mobile-content-consumption machine Time commitment: 15-20 minutes per day. 58
    59. 59. • Zite (Reader) • Flipboard (Reader) • Pocket (Read later) 59
    60. 60. 60
    61. 61. 61
    62. 62. 62
    63. 63. Bookmark 63
    64. 64. 64 Strategy #10: Develop an air-tight bookmarking system Time commitment: (Built-in to scanning time)
    65. 65. 65 I use Diigo
    66. 66. 66 But you can also use: • Delicious • Evernote • Instapaper • Even Pinterest
    67. 67. 67
    68. 68. 68
    69. 69. 69
    70. 70. 70
    71. 71. 10 strategies. 45 minutes. 71
    72. 72. SCAN • #1: Blow through a bundle of blogs. • #2: Peruse LinkedIn Pulse. • #3: Only use Twitter lists when using Twitter. • #4: Create or join key Facebook Groups. • #5: Subscribe to 4 e-newsletters—no more. • #6: Subscribe to Digg daily. • #7: Find and subscribe to key content aggregators. CONSUME • #8: “Hear” content when you’re “confined”. • #9: Turn your phone into a mobile-content-consumption machine. BOOKMARK • #10: Develop an air-tight bookmarking system. 72
    73. 73. Now USE! 73
    74. 74. Questions? 74
    75. 75. More: – Subscribe: arikhanson.com – Email: arik@arikhanson – Tweet: @arikhanson 75

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