Zach Bruner Shopping Strategy_MKESearch - 9.12.18

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This document discusses setting up shopping campaigns for keywords. It includes tips on prioritizing keywords, using negatives, and adjusting bids. Screenshots show examples of keyword lists with priority levels and bid adjustments. The document also recommends segmenting products into different ad groups based on priority and inventory to help target relevant customers.

Marketing

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www.dublindesign.com
1.
2.
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@Zbruner12

@Zbruner12
Shopping campaigns do not have keywords
You only get negatives

@Zbruner12
If running shoes is searched...
If air max shoes size 11 is searched...
If nike womens shoes is searched...

@Zbruner12
running shoes
mens size 11 nike running
shoes finish line
nike running shoes

@Zbruner12
Priority
High
Medium
Low
Bid Strategy
Conservative
Moderate
Aggressive
“shoes”
“womens running
shoes”
“size 11 nike free
womens”

@Zbruner12
Inventory
Coverage
1st2nd 3rd
Top Products
New Products
etc…
Catch-All

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