Pubcon - Earn Links at Scale: Leverage Newsworthy and Localized Content
•Download as PPTX, PDF•
0 likes•129 views
If you've reached a plateau in your SEO program, it's probably time to start earning links at scale. Why? You can build a dramatic amount of authority for your brand/site and uplift all of your conversion-focused on-site content. In this presentation, Amanda Milligan, Head of Marketing at Stacker Studio, explains how you can create newsworthy content to earn high-quality media coverage and links.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Pubcon - Earn Links at Scale: Leverage Newsworthy and Localized Content
Similar to Pubcon - Earn Links at Scale: Leverage Newsworthy and Localized Content (20)
Recently uploaded
Recently uploaded (20)
Pubcon - Earn Links at Scale: Leverage Newsworthy and Localized Content
- 1. Earn Links at Scale: Leverage Newsworthy and Localized Content
- 2. #Pubcon @millanda Did someone say…links?
- 3. #Pubcon @millanda In a survey of 270 SEOs, 94% said they believe Google will continue to use links as a ranking signal for the next five years. - Aira’s 2022 State of Link Building Report
- 4. Amanda Milligan Head of Marketing at Stacker Studio #Pubcon @millanda
- 5. Stacker is the world’s leading data-journalism newsroom, publishing engaging research features across a network of the world’s most authoritative news outlets. #Pubcon @millanda
- 6. Stacker Studio creates content on behalf of brands and syndicates it out to the 3,300+ publishers in our network. #Pubcon @millanda
- 9. #Pubcon @millanda Newsworthy AKA “top of the funnel” link earning
- 10. #Pubcon @millanda Timeliness Proximity Context Impact News Values
- 11. Timeliness
- 17. #Pubcon @millanda Timeliness List of all events that are relevant to your industry in any way ○ AP Planner List of all the stories that usually run about those events Brainstorm what tangential topics you can cover related to the typical coverage ○ Searchresponse.io
- 18. Search Love Elizabeth Miller, founder and editor of the Auburn Examiner “Much of Stacker's content can tie directly to current issues we are covering, bolstering our original content. For example, our state legislature is considering a bill related to the use of Narcan and the broader issue of opioids in our communities… A recent Stacker article listing 10 opioid-related documentaries will be an ideal companion to that story, and I expect the conversation to heat up again. ” #Pubcon @millanda
- 19. Context
- 23. What’s the history of this? How long as IE been around compared to other browsers? How many others have been retired from existence? How does this compare to other similar things? What else has Microsoft sunsetted? What are other tools/programs/software/sites that other major technology companies have given up on? How does it compare to other different things? How much budget did IE support account for compared to household costs? #Pubcon @millanda Context
- 27. Impact
- 28. #Pubcon @millanda Impact One person might not be a story…
- 29. #Pubcon @millanda Impact But if it’s happening en masse…that changes things.
- 30. #Pubcon @millanda Impact What questions in your industry affect the most people?
- 31. #Pubcon @millanda Impact Your Mission Your Product Your Service Your Industry Your Company Culture General Audience More Topical More Tangential
- 32. #Pubcon @millanda Impact Employee Communications Company Culture Workplace Productivity Remote Work Time Tracking 4-Day Workweek Work Friends Transparency Zoom out, and then back in
- 36. Proximity
- 37. #Pubcon @millanda Proximity Your Country Your City Your State Your Neighborhood
- 41. #Pubcon @millanda Proximity +172 local pickups!
- 42. #Pubcon @millanda Proximity Does your target audience reside in a particular location you should focus on? Is there a data set available? Can you customize the angle or pitch?
- 43. #Pubcon @millanda So why isn’t everyone doing this?
- 45. #Pubcon @millanda Opinion: Links pointing to my homepage don’t matter. Domain-wide improvements help rise all of your pages and keyword rankings over time. (Stacker Studio clients have shown marked improvements to all of their keywords by investing in backlinks to their homepage.)
- 46. #Pubcon @millanda Opinion: You might as well just pay for links. If you want to take the risk, that’s up to you. But paying for links isn’t scalable or as high- quality as earning them through newsworthy content. In fact, our stories earn 150-200 earned media pickups (and dofollow links) on average.
- 47. #Pubcon @millanda Opinion: Links have to be unique or else they suck! We ran a blinded case study and found there was a slightly negative correlation between the number of unique links and organic growth. In contrast, we saw a nearly perfect correlation between number of links and organic growth. This indicates that for our clients, link uniqueness is not as important for organic growth as the volume and quality of those backlinks/stories. ULDs
- 48. #Pubcon @millanda What’s next? ● Set up ideation meeting with relevant teams, and add the brainstorming questions from this deck to your agenda. ● Go through your content archives to see if anything can be refreshed and localized. ● Make a list of all sites/sources that release data sets that are relevant to your industry (and when they’re published/updated).
- 49. #Pubcon @millanda Further reading: ● What Publishers Want [2023 Report] ● Paid Vs. Earned Content Syndication Marketing: Which Is Best For You? ● How to Make Newsworthy Content: Part 1, Part 2
Editor's Notes
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.
- What’s the history of this? Eg., consider how much it’s costed to start a business now vs. 10 years ago vs. 100 years ago. How does this compare to other similar things? Eg., consider how much it costs to open a business in different U.S. states or in different countries or how much it costs to open a boutique versus a construction company. How does it compare to other different things? Eg., consider how much it costs to start a business compared to average business school student loans.