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PISHRO TELECOM
SOLUTIONS (PTS)
   Service Portfolio




                       09/04/2009
2




              2005
Founded
              Privately Owned
Ownership
              Telecom consultancy, program
Operations
              management, Rollout management,
              construction-related services and project
              development
Number of
              25
Employees

Market        Operation nationwide, primary markets are
              Tehran, Sistan and Kerman


Our mission: to develop, build and service telecom infrastructure for
better living.
                                                                  09/04/2009
3
                Growth in two dimensions

Expansion:                              PTS road to growth:
• By organic growth                     • To focus on the customer's needs and create
                                          long-term relationships.
• By geographical expansion and by
   expansion of the scope of services   • To develop the best management, knowledge and
                                          processes.
                                        • To work in the whole value circle from idea
                                          through construction to maintenance service.
                                        • To combine competencies in consultancy,
                                          construction services and project development.
                                        • To use our core competence to grow in new high
                                          potential business segments.
                                        • To grow organically in existing and new markets.




                                                                                         09/04/2009
4




PISHRO TELECOM SOLUTIONS




                           09/04/2009
5
PTS, a partner in emerging market
PISHRO Telecom has the competencies to match operator expertise



                                             PTS - Physical environment
    Operator – Business Environment
                                             Local, non core competencies
    Focus on roll-out
    •   Carrier activities                   • Site selection/acquisition
    •   Added value services                 • Project design & build
    •   Develop business                     • Maintenance and service
    •   Focus on ”Software”                  • Site operations
    By levering skills as telecoms
                                             •   Focus on ”Hardware”
        company

                                             By levering:
    Equipment supplier
                                             • Project development skills
    Focus on core technology
                                             • Design/construction skills
                                             • Facility mgt/maintenance
                                                skills
                                                                            09/04/2009
6
 Project development
Create value through local knowledge:
• Fixed assets market
• Construction market
In relation to
• Telecom end user requirements

Key criteria in Telecom assets
• Established company, available resources
• Strong local presence in Telecoms markets
• Leverage/Create synergy between operators/offices




                                                      09/04/2009
7
Design and construction
 Create value by end-to-end commitment
 • Best practices in design,
 • Global sourcing in materials and resources
 • Modular Sites/Prefab solutions
 • Experienced program/project management

 Key criteria in Telecom assets
 • Combine central and local knowledge
 • Integrate telecoms, installations and civil design
 • Pay-as-you-grow, adaptability, modular, scalable
   solutions
                                                   09/04/2009
8
Services and Maintenance
Create value by elevating support to core business
• Exchange best practices
• Leverage skills in setting up local practices

Key criteria in Telecom buildings
• 9x5 and 24/7 resilience
• Build and secure Know-How
• Service Level Agreements




                                                 09/04/2009
9
        Network Planning

• Project Start-up Phase:
   • Customer Requirements Analysis
   • Analysis of the customer requirements (subscriber
     classification, traffic model, distribution, fluctuation
   • Model Tuning
   • Digital Maps loaded into Planning Tool
   • Drive Tests completed and compared to initial
     Planning Tool propagation
   • Planning Tool adjusted to meet actual conditions
   • Nominal Plan
   • Nominal Cell Plan : Area of coverage, Services, Signal Levels
   • Transmission Plan : Required connections between the radio
     and core network elements
   • Fixed Network Plan : Core network elements and dimensioning
     the links to the radio network elements according to capacity
     requirements                                                    09/04/2009
10
        Staffing Services

IT Project Staffing
• Contract and Temporary Staffing
• Temporary to Direct Staffing
    Staffing and Placement Services for:
   – Telecom Project Managers
   – Site Acquisition & Permitting Managers & Engineers
   – Civil Works Manager & Engineers
   – Site Supervisors
   – Line of Sight Personnel
   – Electrical, Structural and Civil Design Managers &
     Engineers
   – Installation Personnel

                                                          09/04/2009
11
PTS Scope of Work

               PTS offers
     turn-key end-to-end solutions
                  for



         RF and Network Planning
          (via European partner)

            Wireless Networks




     Fiber Networks (via local partner)


         Operations & Maintenance
                                          09/04/2009
PTS Organization                                                                  12



                                     Board of Directors


                                     Managing Director                            Business Development
                                         Abbas Zohrevand                           Hassan Taba Tabaei
 Human Resources
  Nasrin Fatahei
                                                                    Development


  Business Control
                                                                                    Project Support
  Mohammad Khaki
                                                                                   Mehrdad Zohrevand




Network Planning       Fiber Networks                      Wireless Networks          Maintenance
                                                                                      Operations
   Priit Roosipu       Jirath Minkhwan                         Alireza Yari          Mehdi Goodarzi




                                            Projects




                                         Local partners

                                                                                                   09/04/2009
13
            PTS Strategy
                         • To focus on the customer's needs and
                           create long term relationships.

                         • To develop the best management,
      Local Market
                           knowledge and processes together with
       Knowledge
                           the customer.

                         • To offer complete services from
              Project
Customer                   Network Planning to Network
             Knowledge
Knowledge                  Maintenance.

                         • To offer clearly priced products and
                           services.

                         • To grow organically and through
                           acquisitions in existing and new
                           markets.                                09/04/2009
14

              Network Rollout Partnership Idea
                                                 Client
                                                Partner
Project Management
                                                   PTS
                                           Project Management


Supervision &                                               TC
                     NWP              CW        CW                      TI    INTGR          MAINT
                              SA
Field Management                                           EQPM
                                      design   const.



                                                                                       PTS
                           PTS
Field Execution
                                                                  PTS
                                                        Partner              Partner

                                                                                           LPs
                                                                  LPs
                     PTS Local Partners




                                                                           PTS’s
                                                          PTS
                                          Partner                                                09/04/2009
                                                                    Local Partners (LPs)
15




PISHRO TELECOM SOLUTIONS
    New Business Initiatives
   Innovations/Partnerships
     General Competencies

                               09/04/2009
16
  Sample new business initiatives
• Site sharing & Collocation initiative
• Transmission network via existing transmission
  network




                                                   09/04/2009
17
  Sample Innovations
• Process innovations in mobile networks
• Production plant in Iran for standardized
  containerized units in mobile/fixed networks
• Production plant in Iran for standardized
  mobile poles and towers preassemblies
• Design concept for convertible property in Data
  Centers




                                                    09/04/2009
Creative Data center Designs                                                                                              18




                                                                                      •        Scalable, adaptable
                                 Elevations of the building in both directions


                                                                                      •        Pay-as-you-grow
 500                  500
                                                                                      •        Free office/IT mix
  sq                   sq
                                                                                      •        Cost optimized
  m                    m
                                                                                                Elevations view of two options for power
                                                                                                distribution bars and panels




Layout ground floor




                                                                                           A            B                      A    A      AB


                                                                                 500 VA/sqm, 2n=n+1 resilience 1,500 VA/sqm, n+1 resilience


                                                                                           A             AB                A    AA         B   B      B


                                                                                 1,000 VA/sqm, n+1 resilience            1,500 VA/sqm, 2n resilience


                                                                                     B    A             AB                B    AA         A    A     B
                                                                                                                                                   09/04/2009

                                                                                 1,000 VA/sqm, n+1 resilience            2,000 VA/sqm, n+2 resilience
                                                                                 Various options for allocation of power and resilience

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PTS Service Portfolio

  • 1. 1 PISHRO TELECOM SOLUTIONS (PTS) Service Portfolio 09/04/2009
  • 2. 2 2005 Founded Privately Owned Ownership Telecom consultancy, program Operations management, Rollout management, construction-related services and project development Number of 25 Employees Market Operation nationwide, primary markets are Tehran, Sistan and Kerman Our mission: to develop, build and service telecom infrastructure for better living. 09/04/2009
  • 3. 3 Growth in two dimensions Expansion: PTS road to growth: • By organic growth • To focus on the customer's needs and create long-term relationships. • By geographical expansion and by expansion of the scope of services • To develop the best management, knowledge and processes. • To work in the whole value circle from idea through construction to maintenance service. • To combine competencies in consultancy, construction services and project development. • To use our core competence to grow in new high potential business segments. • To grow organically in existing and new markets. 09/04/2009
  • 5. 5 PTS, a partner in emerging market PISHRO Telecom has the competencies to match operator expertise PTS - Physical environment Operator – Business Environment Local, non core competencies Focus on roll-out • Carrier activities • Site selection/acquisition • Added value services • Project design & build • Develop business • Maintenance and service • Focus on ”Software” • Site operations By levering skills as telecoms • Focus on ”Hardware” company By levering: Equipment supplier • Project development skills Focus on core technology • Design/construction skills • Facility mgt/maintenance skills 09/04/2009
  • 6. 6 Project development Create value through local knowledge: • Fixed assets market • Construction market In relation to • Telecom end user requirements Key criteria in Telecom assets • Established company, available resources • Strong local presence in Telecoms markets • Leverage/Create synergy between operators/offices 09/04/2009
  • 7. 7 Design and construction Create value by end-to-end commitment • Best practices in design, • Global sourcing in materials and resources • Modular Sites/Prefab solutions • Experienced program/project management Key criteria in Telecom assets • Combine central and local knowledge • Integrate telecoms, installations and civil design • Pay-as-you-grow, adaptability, modular, scalable solutions 09/04/2009
  • 8. 8 Services and Maintenance Create value by elevating support to core business • Exchange best practices • Leverage skills in setting up local practices Key criteria in Telecom buildings • 9x5 and 24/7 resilience • Build and secure Know-How • Service Level Agreements 09/04/2009
  • 9. 9 Network Planning • Project Start-up Phase: • Customer Requirements Analysis • Analysis of the customer requirements (subscriber classification, traffic model, distribution, fluctuation • Model Tuning • Digital Maps loaded into Planning Tool • Drive Tests completed and compared to initial Planning Tool propagation • Planning Tool adjusted to meet actual conditions • Nominal Plan • Nominal Cell Plan : Area of coverage, Services, Signal Levels • Transmission Plan : Required connections between the radio and core network elements • Fixed Network Plan : Core network elements and dimensioning the links to the radio network elements according to capacity requirements 09/04/2009
  • 10. 10 Staffing Services IT Project Staffing • Contract and Temporary Staffing • Temporary to Direct Staffing Staffing and Placement Services for: – Telecom Project Managers – Site Acquisition & Permitting Managers & Engineers – Civil Works Manager & Engineers – Site Supervisors – Line of Sight Personnel – Electrical, Structural and Civil Design Managers & Engineers – Installation Personnel 09/04/2009
  • 11. 11 PTS Scope of Work PTS offers turn-key end-to-end solutions for RF and Network Planning (via European partner) Wireless Networks Fiber Networks (via local partner) Operations & Maintenance 09/04/2009
  • 12. PTS Organization 12 Board of Directors Managing Director Business Development Abbas Zohrevand Hassan Taba Tabaei Human Resources Nasrin Fatahei Development Business Control Project Support Mohammad Khaki Mehrdad Zohrevand Network Planning Fiber Networks Wireless Networks Maintenance Operations Priit Roosipu Jirath Minkhwan Alireza Yari Mehdi Goodarzi Projects Local partners 09/04/2009
  • 13. 13 PTS Strategy • To focus on the customer's needs and create long term relationships. • To develop the best management, Local Market knowledge and processes together with Knowledge the customer. • To offer complete services from Project Customer Network Planning to Network Knowledge Knowledge Maintenance. • To offer clearly priced products and services. • To grow organically and through acquisitions in existing and new markets. 09/04/2009
  • 14. 14 Network Rollout Partnership Idea Client Partner Project Management PTS Project Management Supervision & TC NWP CW CW TI INTGR MAINT SA Field Management EQPM design const. PTS PTS Field Execution PTS Partner Partner LPs LPs PTS Local Partners PTS’s PTS Partner 09/04/2009 Local Partners (LPs)
  • 15. 15 PISHRO TELECOM SOLUTIONS New Business Initiatives Innovations/Partnerships General Competencies 09/04/2009
  • 16. 16 Sample new business initiatives • Site sharing & Collocation initiative • Transmission network via existing transmission network 09/04/2009
  • 17. 17 Sample Innovations • Process innovations in mobile networks • Production plant in Iran for standardized containerized units in mobile/fixed networks • Production plant in Iran for standardized mobile poles and towers preassemblies • Design concept for convertible property in Data Centers 09/04/2009
  • 18. Creative Data center Designs 18 • Scalable, adaptable Elevations of the building in both directions • Pay-as-you-grow 500 500 • Free office/IT mix sq sq • Cost optimized m m Elevations view of two options for power distribution bars and panels Layout ground floor A B A A AB 500 VA/sqm, 2n=n+1 resilience 1,500 VA/sqm, n+1 resilience A AB A AA B B B 1,000 VA/sqm, n+1 resilience 1,500 VA/sqm, 2n resilience B A AB B AA A A B 09/04/2009 1,000 VA/sqm, n+1 resilience 2,000 VA/sqm, n+2 resilience Various options for allocation of power and resilience