Um estudo da Google e da TNS sobre o consumidor conectado para Portugal.
Sabiam que...
✔ 68% dos portugueses está online.
✔ 19% dos portugueses compra online através do seu smartphone.
✔46% tem pelo menos 2 dispositivos.
✔ 62% a penetração de smartphones entre os 25-34 anos.
✔ 64% dos portugueses prefere fazer coisas de forma digital.
✔ 96% dos compradores online portugueses utilizam o YouTube e 78% tem um smartphone.
✔ 41% dos utilizadores de serviços bancários online faz compras online, 40% tem um elevado rendimento e 89% utiliza o YouTube.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4Digital (Parceiros Google Partners)
Nota: Divulgação autorizada pela equipa Google/Google Portugal
YouTube Global User Study - Resultados para PortugalPedro Simões 007
Um excelente estudo realizado pela Ipsos MediaCT sobre o YouTube e a geração C em Portugal.
Sabiam que...
✔ 2.4X de utilizadores estão mais dispostos a criarem conteúdo online semanalmente.
✔ 2.2X de utilizadores estão dispostos a criarem ou partilharem conteúdo online para se expressarem.
✔ Youtube é uma local onde fãs e criadores se conectam.
✔ Youtube é uma rede social para seguirem os seus interesses.
✔ Youtube disponibiliza um espaço para celebrar a criatividade.
✔ 9 em 10 pessoas têm uma atividade de criação de conteúdos mensal.
✔ 2 em 5 afirmam que a 1ª coisa que fazem quando se levantam é ver o smartphone ou o tablet.
✔ 3 em 4 criadores de conteúdo constroem uma comunidade.
✔ 84% dos utilizadores do Youtube acedem semanalmente.
✔ 72% fala ou partilha o que vê no Youtube.
✔ 89% está ligado a criadores de conteúdo.
✔ 63% procura ou vê mais videos depois de fazer a sua pesquisa.
✔ 66% da geração C acede com smartphones ao Youtube e 70% acede com tablets ao Youtube.
✔ 61% entra no Youtube fora de casa.
✔ 74% fala frequentemente o que vê com amigos e familia.
✔ 129% dos utilizadores querem visitar o Youtube todos os dias.
✔ 2 em 5 pessoas da geração C dispende +/= tempo a ver o youtube do que TV na média semanal (44%).
✔ 56% Youtube complementa a TV e 54% presta menos atenção.
✔ 58% dos utilizadores estão ligados com a marca.
✔ 7% das pessoas pararam com serviços pagos por cabo.
✔ 4% vê os anúncios até ao fim , 53% vê parte do anúncio para saber do que se trata e decidir se avança e 3% desligam o som mas não fecham o anúncio e 41% avança a publicidade o mais rápidamente possível.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4digital :))
✚ Nota: Divulgação autorizada pela equipa Google/Google Portugal
»» LIKE & SHARE ««
Understanding the Mobile Consumer - USA Research and StatisticsAndy Gee
Smartphones are Indispensable to Daily Life
Smartphones Have Transformed Consumer Behaviour
Smartphones Help Users Navigate the World
Smartphones Change the Way that Consumers Shop
Smartphones Help Advertisers Connect with Customers
YouTube Global User Study - Resultados para PortugalPedro Simões 007
Um excelente estudo realizado pela Ipsos MediaCT sobre o YouTube e a geração C em Portugal.
Sabiam que...
✔ 2.4X de utilizadores estão mais dispostos a criarem conteúdo online semanalmente.
✔ 2.2X de utilizadores estão dispostos a criarem ou partilharem conteúdo online para se expressarem.
✔ Youtube é uma local onde fãs e criadores se conectam.
✔ Youtube é uma rede social para seguirem os seus interesses.
✔ Youtube disponibiliza um espaço para celebrar a criatividade.
✔ 9 em 10 pessoas têm uma atividade de criação de conteúdos mensal.
✔ 2 em 5 afirmam que a 1ª coisa que fazem quando se levantam é ver o smartphone ou o tablet.
✔ 3 em 4 criadores de conteúdo constroem uma comunidade.
✔ 84% dos utilizadores do Youtube acedem semanalmente.
✔ 72% fala ou partilha o que vê no Youtube.
✔ 89% está ligado a criadores de conteúdo.
✔ 63% procura ou vê mais videos depois de fazer a sua pesquisa.
✔ 66% da geração C acede com smartphones ao Youtube e 70% acede com tablets ao Youtube.
✔ 61% entra no Youtube fora de casa.
✔ 74% fala frequentemente o que vê com amigos e familia.
✔ 129% dos utilizadores querem visitar o Youtube todos os dias.
✔ 2 em 5 pessoas da geração C dispende +/= tempo a ver o youtube do que TV na média semanal (44%).
✔ 56% Youtube complementa a TV e 54% presta menos atenção.
✔ 58% dos utilizadores estão ligados com a marca.
✔ 7% das pessoas pararam com serviços pagos por cabo.
✔ 4% vê os anúncios até ao fim , 53% vê parte do anúncio para saber do que se trata e decidir se avança e 3% desligam o som mas não fecham o anúncio e 41% avança a publicidade o mais rápidamente possível.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4digital :))
✚ Nota: Divulgação autorizada pela equipa Google/Google Portugal
»» LIKE & SHARE ««
Understanding the Mobile Consumer - USA Research and StatisticsAndy Gee
Smartphones are Indispensable to Daily Life
Smartphones Have Transformed Consumer Behaviour
Smartphones Help Users Navigate the World
Smartphones Change the Way that Consumers Shop
Smartphones Help Advertisers Connect with Customers
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Connecting the story - THE FIRST GLOBAL STUDY OF NEWS CONSUMPTION ACROSS MULT...Merlien Institute
Presented by Joe Hall, Senior Business Insights Manager, BBC
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
2014 Mobile Behavior Report- White PaperSam Capra ☁️
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
In the 2014 Mobile Behavior Report, you’ll discover more findings like these:
Global trends in social media - Latest insights from TGI Global Quick View Co...Kantar
82% of connected consumers in the world’s 22 largest markets today claim to use social media, according to TGI Global Quick View consumer data. Three quarters use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we will explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- How are social networks used across different markets?
A global survey among Reuters.com users exploring how they consume news today and how this may change in the future.
Is it really all about mobile?
Which platforms and formats will dominate?
What will the news look and sound like, and will anyone be making money?
Mobile versus online: modality considerations for data qualityMerlien Institute
Mobile versus online: modality considerations for data quality
Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President – Thumbspeak
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
The market for video news is changing and consumer demand for video news on all platforms has never been stronger. As the world’s leading video news agency, Associated Press is committed to helping its customers understand and deal with the changes in consumer demand for news.
AP, in partnership with Deloitte released the first in-depth study into video news consumption in a report entitled 'White Smoke: The new era for video news' on April 16, 2013.
The fieldwork was carried out by Gfk in Germany, Spain and the UK using an online study with representative samples of 1,500 respondents per country.
The report looks at consumer demand for video news content and the implications for broadcasters and online publishers. It highlights the increasingly important role that video plays in the online news user experience and provides insights into market behaviour, consumption across platforms, differences in consumption by demographic, attitudes to advertising and finally the role video can play in strengthening loyalty and engagement to a news brand.
This presentation was shared at Digital Media Europe 2013 by Associated Press and Deloitte and summarises some of the key findings of the report.
Your computer refuses to boot. Poor you!! Well, it’s really a dreadful way to start your day. What do you do now? To solve the issue, it is important to find out what the problem is. Understand there are several reasons why your PC won’t turn on. Pressing it over and over again would not bring much difference. There might be a problem in the power socket, voltage switch, power cable or maybe it’s the hard drive issue, find the reason first and then consider to solve it.
Türkei Side, Manavgat, Kumköy, Colakli, Aspendos-Strand, Alanya mit DER Touri...Social Tourism Marketing
Nicole Gottert aus dem Reisefundgrube-Team war mit der DER Touristik Köln unterwegs an der Türkischen Riviera und hat einige der beliebtesten Urlaubshotels besichtigt.
Reisebericht Rolf Jacob, Reisefundgrube. Das Länder-Special von DERTOUR führte 2015 nach Südafrika: Johannesburg - Krüger Nationalpark - Swasiland - Durban.
München-FLughafen: Treffpunkt und Kennenlernen der Gruppe ist 1 Stunde vor Abflug. Die Gruppe ist bunt gemischt aus vielen Teilen Deutschlands. Los geht's um 21:05 Uhr mit dem Airbus A340-600
Drifters - eine ganz besondere Art zu reisen! Im Safari-Truck und in der Kleingruppe wird das wahre Leben im Busch erkundet. Teamgeist und mit anpacken stehen hier auf der Tagesordnung. Durchaus kann es auch einmal vorkommen, vom Plan abzuweichen. So gehört Flexibilität und eine Portion Spontanität bei allen Teilnehmern dazu. Unser erstes Ziel nach½ Stunden Fahrt hieß Dullstrom, wo wir nur einen kurzen Stopp zum Essen eingelegt haben. Nach weiteren 3½ Stunden und insgesamt über 500 zurückgelegten Kilometern, erreichten wir das "Blue Privat Game Reserve", angrenzend zum Krüger Nationalpark. Jetzt beginnt die wilde Fahrt, auf die wir uns schon gefreut haben. Nach einer ca. 25 minütigen Fahrt, bei der wir kräftig durchgeschüttelt wurden, erreichten wir unsere Unterkunft die Greenfire Balule Game Lodge. Da es um 18:00 Uhr schon sehr schnell dunkel wird, haben wir unser Fahrzeug getauscht und uns auf die erste Pirschfahrt bei Nacht begeben.
Drifters
5:30 Uhr: Der Tag beginnt mit dem afrikanischen Weckruf. Jetzt heißt es schnell sein, da die Pirschfahrt um 06:00 Uhr beginnt und wir den Sonnenaufgang erleben wollen. Nach dem Frühstück ging es weiter in Richtung Hazyview und es haben uns wieder 6-7 Stunden Fahrt im Drifters Truck erwartet. Zur Mittagszeit erreichten wir den Blyde River Canyon, der zu einem der größten Naturwunder Afrikas zählt. Der Canyon ist 26 km lang, bis zu 800 m tief und somit der drittgrößte Canyon der Welt.
Gut gestärkt ging es weiter in Richtung Hazyview, wo wir gegen 18:30 Uhr unsere Unterkunft erreicht haben. Die Greenfire Lodge Hazyview liegt direkt im Dschungel und hat 3 Sterne. Die rustikale, auf Holzstelzen erbaute Lodge, liegt idyllisch am bewaldeten Ufer des Sabie River vor den Toren des Krüger Parks.
Ziel: Greenfire Drakensberge Lodge. Da wir den Sonnenaufgang unterwegs sehen wollten, wanderten wir die restlichen 3km zur Lodge auf 1800m, die im kanadischen Blockhausstil errichtet wurde. Anschließend ging es zum Abendessen und der Abend wurde gemütlich am Kamin bei einem Glas Rotwein beendet.
Auf nach Durban ans Meer: gegen 12:30 Uhr haben wir Durban und unser 4 Sterne Hotel, das Southern Sun Elangeni & Maharani erreicht. Das Hotel befindet sich direkt an der beliebten Strandpromenade Golden Mile. Nur wenige Schritte ist das Meer enfernt und von hier aus kann man das Stadion sehen, das extra für die WM 2010 gebaut worden war.
Sanlúcar de Barrameda Guía de Hoteles/ Sanlúcar Hotel Guide/ Hoteltipps Sanlú...GUÍA LUZ TRAVEL PUBLISHERS
#Guía de los mejores #Hoteles, Hostales y #Apartamentos en #Sanlúcar de Barrameda (Provincia de #Cádiz, Costa de la Luz, #Andalucía, #España); Hotels, hostals and apartments in Sanlúcar de Barrameda (Cádiz, #Andalusia, #Spain) #Hotels, Hostels und Ferienwohnungen in Sanlúcar de Barrameda (Cádiz, #Costadela Luz, #Andalusien, #Spanien).
Sanlúcar is situated on the mouth of Andalusia´s largest river, the Guadalquivir, in the northwest of the province of Cádiz. It boasts stunning beaches with golden sand, charming local communities and a rich heritage. Sanlúcar is a fishing town that also serves as a nautical entrance to #Guadalquivir and the National Park #Doñana. It is certanly its wealth of natural beauty and its famous local cuisine that makes it a popular destination for those who love to travel to places far away from mass tourism.
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Connecting the story - THE FIRST GLOBAL STUDY OF NEWS CONSUMPTION ACROSS MULT...Merlien Institute
Presented by Joe Hall, Senior Business Insights Manager, BBC
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
2014 Mobile Behavior Report- White PaperSam Capra ☁️
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
In the 2014 Mobile Behavior Report, you’ll discover more findings like these:
Global trends in social media - Latest insights from TGI Global Quick View Co...Kantar
82% of connected consumers in the world’s 22 largest markets today claim to use social media, according to TGI Global Quick View consumer data. Three quarters use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we will explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- How are social networks used across different markets?
A global survey among Reuters.com users exploring how they consume news today and how this may change in the future.
Is it really all about mobile?
Which platforms and formats will dominate?
What will the news look and sound like, and will anyone be making money?
Mobile versus online: modality considerations for data qualityMerlien Institute
Mobile versus online: modality considerations for data quality
Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President – Thumbspeak
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
The market for video news is changing and consumer demand for video news on all platforms has never been stronger. As the world’s leading video news agency, Associated Press is committed to helping its customers understand and deal with the changes in consumer demand for news.
AP, in partnership with Deloitte released the first in-depth study into video news consumption in a report entitled 'White Smoke: The new era for video news' on April 16, 2013.
The fieldwork was carried out by Gfk in Germany, Spain and the UK using an online study with representative samples of 1,500 respondents per country.
The report looks at consumer demand for video news content and the implications for broadcasters and online publishers. It highlights the increasingly important role that video plays in the online news user experience and provides insights into market behaviour, consumption across platforms, differences in consumption by demographic, attitudes to advertising and finally the role video can play in strengthening loyalty and engagement to a news brand.
This presentation was shared at Digital Media Europe 2013 by Associated Press and Deloitte and summarises some of the key findings of the report.
Your computer refuses to boot. Poor you!! Well, it’s really a dreadful way to start your day. What do you do now? To solve the issue, it is important to find out what the problem is. Understand there are several reasons why your PC won’t turn on. Pressing it over and over again would not bring much difference. There might be a problem in the power socket, voltage switch, power cable or maybe it’s the hard drive issue, find the reason first and then consider to solve it.
Türkei Side, Manavgat, Kumköy, Colakli, Aspendos-Strand, Alanya mit DER Touri...Social Tourism Marketing
Nicole Gottert aus dem Reisefundgrube-Team war mit der DER Touristik Köln unterwegs an der Türkischen Riviera und hat einige der beliebtesten Urlaubshotels besichtigt.
Reisebericht Rolf Jacob, Reisefundgrube. Das Länder-Special von DERTOUR führte 2015 nach Südafrika: Johannesburg - Krüger Nationalpark - Swasiland - Durban.
München-FLughafen: Treffpunkt und Kennenlernen der Gruppe ist 1 Stunde vor Abflug. Die Gruppe ist bunt gemischt aus vielen Teilen Deutschlands. Los geht's um 21:05 Uhr mit dem Airbus A340-600
Drifters - eine ganz besondere Art zu reisen! Im Safari-Truck und in der Kleingruppe wird das wahre Leben im Busch erkundet. Teamgeist und mit anpacken stehen hier auf der Tagesordnung. Durchaus kann es auch einmal vorkommen, vom Plan abzuweichen. So gehört Flexibilität und eine Portion Spontanität bei allen Teilnehmern dazu. Unser erstes Ziel nach½ Stunden Fahrt hieß Dullstrom, wo wir nur einen kurzen Stopp zum Essen eingelegt haben. Nach weiteren 3½ Stunden und insgesamt über 500 zurückgelegten Kilometern, erreichten wir das "Blue Privat Game Reserve", angrenzend zum Krüger Nationalpark. Jetzt beginnt die wilde Fahrt, auf die wir uns schon gefreut haben. Nach einer ca. 25 minütigen Fahrt, bei der wir kräftig durchgeschüttelt wurden, erreichten wir unsere Unterkunft die Greenfire Balule Game Lodge. Da es um 18:00 Uhr schon sehr schnell dunkel wird, haben wir unser Fahrzeug getauscht und uns auf die erste Pirschfahrt bei Nacht begeben.
Drifters
5:30 Uhr: Der Tag beginnt mit dem afrikanischen Weckruf. Jetzt heißt es schnell sein, da die Pirschfahrt um 06:00 Uhr beginnt und wir den Sonnenaufgang erleben wollen. Nach dem Frühstück ging es weiter in Richtung Hazyview und es haben uns wieder 6-7 Stunden Fahrt im Drifters Truck erwartet. Zur Mittagszeit erreichten wir den Blyde River Canyon, der zu einem der größten Naturwunder Afrikas zählt. Der Canyon ist 26 km lang, bis zu 800 m tief und somit der drittgrößte Canyon der Welt.
Gut gestärkt ging es weiter in Richtung Hazyview, wo wir gegen 18:30 Uhr unsere Unterkunft erreicht haben. Die Greenfire Lodge Hazyview liegt direkt im Dschungel und hat 3 Sterne. Die rustikale, auf Holzstelzen erbaute Lodge, liegt idyllisch am bewaldeten Ufer des Sabie River vor den Toren des Krüger Parks.
Ziel: Greenfire Drakensberge Lodge. Da wir den Sonnenaufgang unterwegs sehen wollten, wanderten wir die restlichen 3km zur Lodge auf 1800m, die im kanadischen Blockhausstil errichtet wurde. Anschließend ging es zum Abendessen und der Abend wurde gemütlich am Kamin bei einem Glas Rotwein beendet.
Auf nach Durban ans Meer: gegen 12:30 Uhr haben wir Durban und unser 4 Sterne Hotel, das Southern Sun Elangeni & Maharani erreicht. Das Hotel befindet sich direkt an der beliebten Strandpromenade Golden Mile. Nur wenige Schritte ist das Meer enfernt und von hier aus kann man das Stadion sehen, das extra für die WM 2010 gebaut worden war.
Sanlúcar de Barrameda Guía de Hoteles/ Sanlúcar Hotel Guide/ Hoteltipps Sanlú...GUÍA LUZ TRAVEL PUBLISHERS
#Guía de los mejores #Hoteles, Hostales y #Apartamentos en #Sanlúcar de Barrameda (Provincia de #Cádiz, Costa de la Luz, #Andalucía, #España); Hotels, hostals and apartments in Sanlúcar de Barrameda (Cádiz, #Andalusia, #Spain) #Hotels, Hostels und Ferienwohnungen in Sanlúcar de Barrameda (Cádiz, #Costadela Luz, #Andalusien, #Spanien).
Sanlúcar is situated on the mouth of Andalusia´s largest river, the Guadalquivir, in the northwest of the province of Cádiz. It boasts stunning beaches with golden sand, charming local communities and a rich heritage. Sanlúcar is a fishing town that also serves as a nautical entrance to #Guadalquivir and the National Park #Doñana. It is certanly its wealth of natural beauty and its famous local cuisine that makes it a popular destination for those who love to travel to places far away from mass tourism.
EasyTech helps students develop the technology skills needed for college and the workforce while they study core subjects. A complete digital literacy curriculum, EasyTech features self-paced lessons and games to practice skills, activities to reinforce concepts, and quizzes to check for understanding. Learn more: http://www.learning.com/easytech/
Património Cultural Português - Serras de Portugal - Artur Filipe dos SantosArtur Filipe dos Santos
Apesar de Portugal não ser um país especialmente acidentado, o certo é que planícies só no Alentejo. Por todo o país existem serras com belezas naturais de tirar a respiração e que caracterizam a paisagem de muitas regiões. Apesar de as serras se concentrarem maioritariamente no norte e centro de Portugal, pode-se verificar que se encontram distribuídas um pouco por todo o país.
Euro 2016: Im ersten Viertelfinale stehen sich Polen und Portugal gegenüber. Welches Team macht das Rennen im E-Commerce? Entdecken Sie unsere Infografik der E-Commerce EM 2016!
BYOD addresses the rising need for employees to be mobile and more productive. They will appreciate the ability to customize how and where they work. With a BYOD policy, businesses will rest easier knowing there’s a level of transparency and specific rules to point to when employees have questions. By clearly communicating company BYOD policies, a business will build trust and good rapport with employees while ensuring that company information remains safe.
Património Cultural Português - Panteões de Portugal e Edifícios da Soberania...Artur Filipe dos Santos
Durante os vários séculos que leva já a história de Portugal vários têm sido os edifícios que simbolizaram o ideal de soberania nacional, como são exemplos maiores a Assembleia da República, o Palácio de Belém (já estudado nesta cadeira), o Palácio das Necessidades ou ainda os edifícios dos Ministérios no Terreiro do Paço.
Portugal Presentation ('Welcome to Portugal') by Mário MourazMário Mouraz
The presentation I've created to talk about Portugal at Malek Museum in Tehran, Iran. Find more about the project here > http://aiesec.ir/discover-iran/
More about my travels in www.travelwithmario.wordpress.com
or in facebook @ www.facebook.com/mariomouraz
Contact: travelwithmario@gmail.com
Learning in a Multi-device World Infographic explores the Multidevice World and explains how you can get started with multi-device learning. Get a comprehensive insight into creating, testing and delivering learning across a plethora of devices.
HOT - Google report for Mobile Marketing in Vietnam Q4 2013Hai Dongkixot
This survey is designed to gain insights into how consumers use the Internet on their smartphones
How are smartphones used in daily life?
How do consumers multi-task with their smartphones?
What activities are consumers conducting on their smartphones?
What role do smartphones play in the shopping process?
How do consumers respond to ads, offline and on mobile?
1st Greek Mobile Barometer. 19 things you wanted to know about mobile & Smart...Tempo OMD Hellas SA
In early 2014 and in the absence of other data sources we conducted a large comprehensive study invloving 3.500+ users regarding mobile and smartphone trends in Greece. This 1st Barometer introduces the Greek smartphone & tablet user and herein are our basic key findings about trends and practices regarding mobile usage, applications, second screen, favourite practices, demographics etc. and how they might be used by brands. Loads of interesting goodness. Feel free to share but just mention what the study was.
Helping brands make better digital decisions
TNS’s global study, Connected Life, reveals a deep understanding of the changing media landscape and the role different digital media have in consumers’ lives. This knowledge empowers brands to target with greater efciency and connect with consumers at the right moment on their path to purchase. Connected Life helps brands make better digital decisions. Get better connected.
Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O consumidor moderno concilia a TV com outras atividades.
D'après une étude récente de Google, le phénomène du multiécran touche de plus en plus de Canadiens. En effet, ils sont nombreux à déclarer utiliser un dispositif comme le téléphone intelligent, la tablette ou un PC pendant qu'ils regardent la télévision. Selon Google, le multiécran est dorénavant ancré dans les habitudes des Canadiens et les marketeurs peuvent optimiser leurs performances par une juste compréhension de l'impact de ce phénomène. Ce n'est pas pour rien que Twitter a ouvert récemment un bureau au Canada spécialement dédié à la social TV.
MoLE was based on a need to provide training and education where the challenge is the inability to train and communicate due to long-standing challenges of low-bandwidth and limited internet connectivity and infrastructure. Even though the participating organizations JKO and Telemedicine and Advanced Technology Research Center (TATRC), viewed the project from different perspectives, they believed research was needed to show that under unpredictable situations (i.e., full connectivity, low connectivity and no connectivity), m-Learning could address the connectivity challenge.
Workshop Marketing Digital na Feira Cultural Coimbra by Pedro SimõesPedro Simões 007
De 1 a 10 de Junho o Parque Dr. Manuel Braga recebeu mais uma edição da Feira Cultural de Coimbra. A iniciativa expande-se com uma programação heterogénea, de acesso gratuito, centralizando a sua dinâmica. Pedro Simões, Founder da L4D Web Agency - Live4digital dinamizou um workshop de marketing digital na Feira Cultural de Coimbra.
Potencialidades das Redes sociais para Influenciadores digitais By Pedro SimõesPedro Simões 007
O QG Fashion e a Revista Sotaques promoveram na cidade do Porto a Conferência Nacional de Marcas e Influenciadores Digitais.
Pedro Simões, Founder da L4D Web Agency - Live4digital, apresentou as potencialidades das redes sociais para Influenciadores digitais e o trabalho desenvolvido na Agência de Marketing Digital de Aveiro.
Já utiliza influenciadores Digitais na estratégia da sua marca / negócio?
https://www.live4digital.pt
Economia Digital e o Papel das PME na região NortePedro Simões 007
A IDC, em conjunto com a ACEPI, apresenta o estudo que tem como objetivo analisar o estado da economia digital a nível
global, com especial atenção para os mercados que sejam mais relevantes ou tenham maior potencial para as empresas
portuguesas.
Este estudo visa assim ser um instrumento de apoio às empresas que pretendam apostar na economia digital, dando
um contributo não só na seleção de mercados alvo, como também na identificação de tipologias de produtos, em
particular aqueles associados à indústria de produtos transacionáveis como sejam aqueles referentes a vestuário,
calçado e acessórios, têxteis, mobiliário e decoração, produtos alimentares entre outros.
O estudo tem em conta nomeadamente os seguintes domínios na caracterização dos mercados em análise:
〉 Utilização da Internet;
〉 Nível de compras online;
〉 Meios de pagamento mais utilizados;
〉 Condições de distribuição e serviços postais;
〉 Utilização de tecnologias nas empresas;
〉 Legislação e regulação;
〉 Maturidade da Economia Digital;
〉 Importação de produtos a partir de Portugal.
A Escola Secundária Adolfo Portela (ESAP) e o Grupo Wlink promoveram, no dia 21 de março, uma atividade que envolveu todos os alunos do 9º ano daquela instituição de ensino aguedense, no âmbito do Programa de desenvolvimento vocacional e de promoção do empreendedorismo.
O principal objetivo da atividade foi a capacitação dos alunos para a tomada de decisões relativa ao seu percurso escolar e profissional e desenvolvimento de competências sobre literacia financeira e empreendedorismo.
Pedro Simões, ex-aluno e Fundador da L4D web Agency - Live4digital partilhou o seu percurso profissional e algumas dicas de como tomar decisões nesta fase de vida.
Ambientes Digitais Um Leque de Oportunidades por Pedro Simões no Be Insight Pedro Simões 007
Pedro Simões, Founder da Live4Digital - Web Agency, falou sobre os ambientes digitais e as oportunidades que estão disponíveis 24h por dia, 365 dias por ano.
Abordou também alguns casos de sucesso e trabalho na Live4digital, Agência de Marketing Digital Aveiro.
O BE INSIGHT é um projeto pioneiro na área do marketing que pretende levou até Coimbra a discussão de temas que marcam a atualidade!
Marketing Digital no Playnesti 2018 por Pedro SimõesPedro Simões 007
Pedro Simões, Founder da Live4Digital - Web Agency, abordou o Marketing Digital, em especial, como rentabilizar a sua presença online.
Mostrou-nos também como a Agência de Marketing Digital de Aveiro trabalha todos dias nos projetos com os seus clientes.
A sétima edição do Playnesti, maior festival tecnológico açoriano, decorreu no mês de abril e com aderência superior às edições anteriores.
O segundo momento do Playnesti foi dedicado a seminários tecnológicos, onde o Marketing Digital superou as expectativas. “Houve pessoas que assistiram em pé e o anfiteatro ficou completamente cheio e não me recordo de tal ter acontecido em edições anteriores” – adiantou o vice-presidente do NESTI.
O Futuro e as Novas Tendências de Marketing Digital - Odisseia da ComunicaçãoPedro Simões 007
Pedro Simões, Founder da Live4Digital - Web Agency, abordou a o Futuro e as Novas Tendências do Marketing digital na Odisseia da Comunicação.
A Odisseia da Comunicação é um evento realizado anualmente no Instituto Superior de Contabilidade e Administração do Porto. Consiste num ciclo de conferências/workshops que conta com a presença dos melhores profissionais da área. A comissão organizadora do evento, apesar de liderada pelos membros da licenciatura de Comunicação Empresarial, é constituída por alunos de vários cursos do ISCAP.
https://www.live4digital.pt
A importância do Marketing Pessoal no Digital por Pedro SimõesPedro Simões 007
Pedro Simões, Founder da Live4Digital - Web Agency, abordou a Importância do Marketing Pessoal no Digital no Sweet Sugar Festival, o maior evento de cake design e pastelaria em Portugal.
www.live4digital.pt
Análise ao Digital em Portugal. A percentagem de uso e tempo passado em dispositivos, comportamentos online, frequência de uso, velocidade da internet, lista de websites com mais tráfego, tempo de visualização de vídeos online vs tv, uso de social media e comportamentos de compra em E-Commerce.
Em 2018, aposte no Digital:
➡️bit.ly/SimulaçãoOrçamentoWebsite
Boas Praticas em Redes Sociais - Lisboa Aqua Conference 2018 - Pedro Simoes b...Pedro Simões 007
Pedro Simões, Founder da L4D Web Agency - Live4digital foi um dos oradores do Lisboa Aqua Conference. com a temática "Boas práticas de utilização das Redes Sociais"
https://www.facebook.com/portugalaquatraining/
Case Study Redes Sociais e Website | AgitÁgueda 2016Pedro Simões 007
Case Study: Redes Sociais e Comunicação Digital AgitAgueda 2016 by L4D Web Agency | We Live4Digital
➡️ Mais de 3 milhões de pessoas únicas alcançadas através do conteúdo nas redes sociais do evento. + 2,4 milhões de pessoas alcançadas através de conteúdos de outras páginas.
➡️ Mais de 73 mil visitas ao website
➡️ 114 países atingidos
➡️ 180.000 gostos, comentários e partilhas
www.live4digital.pt
Marketing Digital na Indústria by Pedro Simões | Live4digital Pedro Simões 007
Apresentação de Pedro Simões, Founder da L4D - Live4Digital Web Agency nas Blooming Sessions dedicadas à indústria e ao marketing digital.
Tema Marketing Digital na Indústria foi a 1ª talk das Blooming Talk Series organizado pela Associação de Engenharia e Gestão Industria da Universidade de Aveiro.
http://www.live4digital.pt
Somos uma agência Web focada no Marketing Digital com competências em todas as áreas de comunicação.
Soluções:
Design & Branding Solutions, Printing & Building Ideas, Interactive & Digital Experiences, Social & Digital Communication.
Live4Digital | Web Agency
Agência de Marketing em Aveiro mas com uma visão global. Fazemos parte das empresas participadas pela Lusavouga, empresa-mãe do MSGroup - Marques dos Santos, presente em mais de 30 países.
A NOSSA CASA NO FUTURO - II SEMINÁRIO FUTURIDADE @ LIVE4DIGITAL & CENTRO COMU...Pedro Simões 007
A L4D Web Agency - Live4digital foi convidada pelo Centro Comunitário da Gafanha do Carmo apresentar a sua nova casa (website) no II Seminário - Futuridade - O Futuro é Já amanhã!, no dia 10 de Maio no Centro Cultural de Ilhavo.
Brevemente online em www.centrogafanhadocarmo.pt
Saiba mais da Live4digital:
www.facebook.com/live4digital
Saiba mais do Centro Comunitário da Gafanha do Carmo
www.facebook.com/centrocomunitariodagafanhadocarmo
Caso Estudo: Redes Sociais e Comunicação Digital Imaginarius 2015 by Live4Dig...Pedro Simões 007
. O maior festival de Artes de Rua realizado em Portugal
. Uma referência internacional
O Imaginarius – Festival Internacional de Teatro de Rua de Santa Maria da Feira é o maior evento de Artes de Rua realizado em Portugal e uma referência internacional. Acontece anualmente, durante dois dias, no mês de maio.
O Festival aposta, desde 2001, nas grandes produções internacionais e no desenvolvimento de criações originais para apresentação em estreia na sua programação, dando espaço à experimentação e à imaginação dos criadores locais. Do programa oficial fazem, ainda, parte a secção Mais Imaginarius, contextualizada como uma competição de projetos de artistas emergentes, e o Imaginarius Infantil, com oficinas e experiências inovadoras para um público entre os 3 e os 12 anos.
O Imaginarius integra atualmente a rota europeia das Artes de Rua, seja pela sua presença na Circostrada Network, seja por um conjunto de parcerias com outros festivais e projetos de criação, que contribuem para a afirmação de Santa Maria da Feira como capital portuguesa das Artes de Rua.
Através das dinâmicas do Imaginarius 365, Santa Maria da Feira respira Artes de Rua ao longo de todo o ano.
Este caso estudo incide sobre os seguintes pontos:
»» Facebook
»» Instagram
»» Marketing de Conteúdo
»» Marketing Turístico
Comentem, partilhem nas redes sociais e coloque-nos as suas dúvidas para o email geral@live4digital.pt
Se pretender uma proposta da L4D Web Agency, envie-nos um email ou contacte-nos pelas redes sociais:
Facebook ☛ https://www.facebook.com/Live4Digital
Youtube ☛ www.youtube.com/Live4Digital
LinkedIn ☛ https://www.linkedin.com/company/Live4Digital
Twitter ☛ http://twitter.com/Live4Digital (@live4digital)
Pinterest ☛ http://pinterest.com/Live4Digital
Google+ ☛ http://plus.ly/Live4Digital
Natal 2014 - Tendências do Consumidor Online em Portugal by GooglePedro Simões 007
O consumidor da época natalícia. Tendências Google - Portugal Natal 2014
Sabiam que...
✔ + 2 horas gastas no digital em 2014 (+ 76% que em 2013)
✔ 78% não tem uma marca em mente
✔ 57% não tem um produto em mente
✔ Em média os consumidores dedicam 16 horas a procurar por produtos electrónicos e utilizam os recursos digitais 76% do tempo
✔ Utilizam recursos digitais tais como Store websites (36%) e Online-Only Retailers (35%), Search Engines (28%)
✔ 55% dos consumidores conheceram o produto/oferta online durante a procura de produtos
✔ 56% dos consumidores afirmam que os motores de pesquisa são muito importantes e 82% utiliza-os nas lojas
✔ 44% dos utilizadores de telemóveis em Portugal têm um telemóvel. Estar presente presente no mobile já não é uma opção!
✔ 52% dos utilizadores utilizou o smartphone para fazer compras
✔ 40% das compras do Black Friday foram em dispositivos móveis
✔ Dispositivos móveis contaram 29% das compras de e-commerce
✔ Mobile já representa 60% do tempo dedicado ao digital Media (+50% YoY)
✔ Consumidores de natal lembra-se de serem envolvidos em anúncios enquanto usavam o smartphone, tais como: Anúncios em vídeo (42%), Anúncios em sites que visitaram (40%), anúncios embebidos em apps (40%)
✔ 60% mais downloads de apps no dia de natal
✔ O vídeo é um elmento chave para passar a mensagem das marcas (69% visita uma loja depois de ver um vídeo; videos de produto e de avaliações representam 64% dos minutos vistos.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4Digital (Parceiros Google Partners)
Boas campanhas Natalícias! :)
Nota: Divulgação autorizada pela equipa Google/Google Portugal
Caso Estudo: Redes Sociais e Comunicação Digital AgitAgueda 2014 by Live4DigitalPedro Simões 007
O AgitÁgueda é um evento que decorre durante o mês de Julho, onde a arte urbana domina as ruas da cidade de Águeda. A Câmara Municipal de Águeda recorreu aos serviços de Gestão de Redes Sociais e Comunicação Digital da Live4Digital.
A Live4Digital é uma agência web focada no Marketing Digital, especializada em ajudar aos Municípios a promoverem-se com uma estratégia digital planeada e estruturada, de modo a poderem retirar o melhor retorno possível na comunicação que fazem dos seus eventos na Internet. A Live4Digital apresenta um caso de estudo sobre o impacto que o trabalho nas redes sociais e de comunicação digital resultou para o AgitÁgueda 2014.
Com uma comunicação integrada - Comunicação Online e Comunicação Tradicional - e o uso das novas tecnologias, permitiu-nos promover o Município de Águeda, a cidade de Águeda, o Projeto Umbrella Sky Project e o Festival AgitÁgueda muito além da cidade, região e do país.
Este caso estudo incide sobre os seguintes pontos:
»» Facebook
»» Publicidade no Facebook (Facebook Ads)
»» Marketing Local
»» Instagram
»» Instagram Box
»» Pinterest
»» Youtube
»» Realidade Aumentada
»» Marketing de Conteúdo
»» Twitter
»» Blogging/Web
»» Marketing Turístico
Comentem, partilhem nas redes sociais e coloque-nos as suas dúvidas para o email geral@live4digital.pt
Se pretender uma proposta da L4D Web Agency, envie-nos um email ou contacte-nos pelas redes sociais:
Facebook ☛ https://www.facebook.com/Live4Digital
Youtube ☛ www.youtube.com/Live4Digital
LinkedIn ☛ https://www.linkedin.com/company/Live4Digital
Twitter ☛ http://twitter.com/Live4Digital (@live4digital)
Pinterest ☛ http://pinterest.com/Live4Digital
Google+ ☛ http://plus.ly/Live4Digital
Pode conhecer melhor o projeto do AgitÁgueda em https://www.facebook.com/agitagueda
Mais sobre a Live4digital pode ver em www.live4digital.pt ou em http://pt.slideshare.net/live4digital/apresentacao-marketingdigital-live4digital
Por fim, deixamos 5 motivos para escolher uma Agência de Marketing Digital - Live4digital - http://pt.slideshare.net/live4digital/5-motivos-para-escolher-uma-agncia-de-marketing-digital
Municípios devem investir em comunicação digital!Pedro Simões 007
Porquê investir na comunicação online?
"A tendência é que aumente cada vez mais o número de pessoas que têm dispositivos móveis e acesso à internet, ou seja, o objetivo deveria ser cada vez mais investir na comunicação online."
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Consumer Connected Study 2014 - Results for Portugal - Google
1. SLIDE
Google Confidential and Proprietary
Connected Consumer Study 2014
Results for Portugal
TNS/Google (2014): Connected Consumer Study – Results Portugal
1
2. SLIDE
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
2
Content
1
Objectives, Methodology and Content
2
Device Ecosystem
3
Internet Usage Behavior
4.
Home Internet Connectivity
5.
Relevance of Traditional Media
6.
Technology Attitudes
7.
User Profiles
3. SLIDE
Google Confidential and Proprietary
Objectives, Content and Methodology
TNS/Google (2014): Connected Consumer Study – Results Portugal
3
4. SLIDE
Google Confidential and Proprietary
Objectives and Methodology
Why? Objectives:
•Help to better understand media markets and media related infrastructures
•Provide a valid base for weighting other studies (e. g. Consumer Barometer)
TNS/Google (2014): Connected Consumer Study – Results Portugal
4
*Plus different local field services: RM Plus (Slovenia), Hendal (Croatia), Research Freeway (Japan), Symphony (Australia, New Zealand), Joshua (Singapore), MOV (Hong Kong)
How? Methodology:
•Global research vendor: TNS Infratest*
•Standardized questionnaire
•Population: adults 16+ (see sample characteristics here)
•Sample size: n=1,000
•Survey Method: telephone interview (fixed & mobile) or face to face interview (if phone usage is insufficient)
General Information:
5. SLIDE
Google Confidential and Proprietary
Content of the study
TNS/Google (2014): Connected Consumer Study – Results Portugal
5
(1)Device Ecosystems: Which devices are used for media consumption, in what combination and which of them are connected to the Internet?
(2)Internet usage behavior: How intensively is the Internet used in general and how do specific activities take place (e. g. online shopping, social networks or search engines)?
(3)Home Internet Connectivity: What sort of home internet connection do people mainly use? How are tablets & smartphones connected at home?
(4)Relevance of traditional media: How is TV used today and how relevant are new technologies, such as “Smart TV“?
(5)Technology Attitudes: How do people perceive new opportunities that are provided by the Internet?
(6)User Profiles: How can users of different online services be characterized?
What? Research areas and questions:
6. SLIDE
Google Confidential and Proprietary
Where?
TNS/Google (2014): Connected Consumer Study – Results Portugal
6
Global scale: 57 countries
7. SLIDE
Google Confidential and Proprietary
Device Ecosystem
Which devices are used in what combination?
TNS/Google (2014): Connected Consumer Study – Results Portugal
7
8. SLIDE
Google Confidential and Proprietary
In average 2.1 Internet enabled devices are used
TNS/Google (2014): Connected Consumer Study – Results Portugal
8
Q12: Which, if any, of the following devices do you currently use?
Base (weighted): all respondents, n=1,000
Average number of Internet enabled devices used per adult (2012 – 2014)*
*Devices in this category: PC, Laptop/Notebook, Webbook/Netbook, Tablet, Smartphone
1.3
1.7
2.1
0
1
2
3
2012
2013
2014
9. SLIDE
Google Confidential and Proprietary
44% use a smartphone, 23% use a tablet
TNS/Google (2014): Connected Consumer Study – Results Portugal
9
Q12: Which, if any, of the following devices do you currently use?
Base (weighted): all respondents, n=1,000
Usage rates of Internet enabled devices (2011 – 2014)
*Including PC, Laptop, Note-, Net-, Webbook
69%
18%
6%
65%
32%
9%
71%
44%
23%
PC Category*
Smartphone
Tablet
2011
2012
2013
2014
10. SLIDE
Google Confidential and Proprietary
11% use a portable media player, 3% use an eReader
TNS/Google (2014): Connected Consumer Study – Results Portugal
10
Q12: Which, if any, of the following devices do you currently use?
Base (weighted): all respondents, n=1,000
Usage rates of other devices (2011 – 2014)
10%
13%
1%
9%
9%
2%
11%
9%
3%
MP3 / portable media player
Handheld gaming device
eReader
2011
2012
2013
2014
11. SLIDE
Google Confidential and Proprietary
Slight growth of PC usage only in older age groups
TNS/Google (2014): Connected Consumer Study – Results Portugal
11
Q12: Which, if any, of the following devices do you currently use?
Base (weighted): all respondents, n=1,000
PC Category usage by age group (2012 vs. 2014)
98%
92%
83%
67%
51%
26%
94%
95%
86%
74%
57%
31%
0%
20%
40%
60%
80%
100%
16-24
25-34
35-44
45-54
55-64
65+
2012
2014
12. SLIDE
Google Confidential and Proprietary
Desktop PC usage decreases in all age groups
TNS/Google (2014): Connected Consumer Study – Results Portugal
12
Q12: Which, if any, of the following devices do you currently use?
Base (weighted): all respondents, n=1,000
Desktop PC usage by age group (2012 vs. 2014)
49%
40%
41%
42%
28%
14%
45%
29%
34%
39%
23%
11%
0%
20%
40%
60%
80%
100%
16-24
25-34
35-44
45-54
55-64
65+
2012
2014
13. SLIDE
Google Confidential and Proprietary
Usage of laptop PCs increases in most age groups
TNS/Google (2014): Connected Consumer Study – Results Portugal
13
Q12: Which, if any, of the following devices do you currently use?
Base (weighted): all respondents, n=1,000
Laptop PC usage by age group (2012 vs. 2014)
84%
83%
75%
57%
42%
19%
83%
86%
74%
63%
43%
25%
0%
20%
40%
60%
80%
100%
16-24
25-34
35-44
45-54
55-64
65+
2012
2014
14. SLIDE
Google Confidential and Proprietary
Smartphone usage increases in all age groups
TNS/Google (2014): Connected Consumer Study – Results Portugal
14
Q12: Which, if any, of the following devices do you currently use?
Base (weighted): all respondents, n=1,000
Smartphone usage by age group (2012 vs. 2014)
27%
28%
27%
13%
6%
6%
69%
62%
57%
40%
32%
15%
0%
20%
40%
60%
80%
100%
16-24
25-34
35-44
45-54
55-64
65+
2012
2014
15. SLIDE
Google Confidential and Proprietary
Tablet usage increases in all age groups
TNS/Google (2014): Connected Consumer Study – Results Portugal
15
Tablet usage by age group (2012 vs. 2014)
Q12: Which, if any, of the following devices do you currently use?
Base (weighted): all respondents, n=1,000
7%
8%
6%
8%
3%
2%
33%
38%
37%
18%
11%
4%
0%
20%
40%
60%
80%
100%
16-24
25-34
35-44
45-54
55-64
65+
2012
2014
16. SLIDE
Google Confidential and Proprietary
46% use devices from at least two categories
TNS/Google (2014): Connected Consumer Study – Results Portugal
16
Q12: Which, if any, of the following devices do you currently use?
Base (weighted): all respondents, n=1,000
Distribution of different screen user types*
24%
24%
24%
24%
100%
30%
30%
30%
30%
30%
30%
30%
30%
16%
16%
16%
0%
20%
40%
60%
80%
100%
Offliner
1-Screener
2-Screener
3-Screener*
Total
*Definition: 3-Screener at least use one PC and one Smartphone and one Tablet, 2- and 1-Screener use devices from two categories or rather one category.
17. SLIDE
Google Confidential and Proprietary
46% use devices from at least two categories
TNS/Google (2014): Connected Consumer Study – Results Portugal
17
Q12: Which, if any, of the following devices do you currently use?
Base (weighted): all respondents, n=1,000
Distribution of different screen user types*
At least 1-Screener: 76%
At least 2-Screener:
46%
At least 3-Screener:
16%
*Definition: 3-Screener at least use one PC and one Smartphone and one Tablet, 2- and 1-Screener use devices from two categories or rather one category.
18. SLIDE
Google Confidential and Proprietary
16% use a PC and a smartphone and a tablet
TNS/Google (2014): Connected Consumer Study – Results Portugal
18
Q12: Which, if any, of the following devices do you currently use?
Base (weighted): all respondents, n=1,000
PC/ Laptops/Webbooks
Tablets
1%
Total: 23%
Total: 44%
Total: 71%
Smartphones
6%
16%
24%
1%
25%
4%
Multiscreening: Device usage overlap
19. SLIDE
Google Confidential and Proprietary
Internet Usage Behavior
How frequently is the Internet used in general and for specific activities?
TNS/Google (2014): Connected Consumer Study – Results Portugal
19
20. SLIDE
Google Confidential and Proprietary
68% are online
TNS/Google (2014): Connected Consumer Study – Results Portugal
20
Q6: How often do you access the Internet for personal reasons?
Base (weighted): all respondents, n= 1,000
Online usage by age group
96%
96%
83%
67%
53%
27%
0%
20%
40%
60%
80%
100%
16-24
25-34
35-44
45-54
55-64
65+
Ø 68%
21. SLIDE
Google Confidential and Proprietary
71% of all smartphone users are online daily with their device
TNS/Google (2014): Connected Consumer Study – Results Portugal
21
Q16_1-_4: Frequency of Internet usage for personal reasons per device Category
Base (weighted): online users on PC, n= 637; online users on smartphone, n= 301; online users on tablet, n= 187
Daily Internet usage for personal reasons by device
71%
71%
58%
22. SLIDE
Google Confidential and Proprietary
16% go online with a PC and a smartphone and a tablet
TNS/Google (2014): Connected Consumer Study – Results Germany
22
Q16_1-_4: Frequency of Internet usage for personal reasons per device Category
Base (weighted): online users on PC, n=629; online users on smartphone, n=296; online users on tablet, n=185
PC/ Laptops/Webbooks
Tablets
1%
Total: 28%
Total: 45%
Total: 96%
Smartphones
10%
16%
27%
1%
43%
1%
Internet usage by device
23. SLIDE
Google Confidential and Proprietary
9% use the Internet more frequently on a smartphone than on a computer
TNS/Google (2014): Connected Consumer Study – Results Portugal
23
Q16_1-_4: Frequency of Internet usage for personal reasons per device Category
Base (weighted): online users on PC or smartphone or tablet, n=654
Internet usage for personal reasons by device
9%
24. SLIDE
Google Confidential and Proprietary
1% use the Internet only on a smartphone
TNS/Google (2014): Connected Consumer Study – Results Portugal
24
Q16_1-_4: Frequency of Internet usage for personal reasons per device Category
Base (weighted): online users on PC or smartphone or tablet, n=654
Internet usage for personal reasons by device
1%
25. SLIDE
Google Confidential and Proprietary
26% purchase online, 73% use online video
TNS/Google (2014): Connected Consumer Study – Results Portugal
25
Q16_1-_4 aggregated: Frequency of Internet usage for personal reasons per device Category
Base (weighted): online users, n=681
See full list of items in local language here.
Online activities (at least once a month)
92%
84%
83%
77%
75%
73%
65%
63%
61%
58%
57%
0%
20%
40%
60%
80%
100%
check my
emails
check news,
sports and
weather
use search
engines
visit social
networks
look for
product
information
online
watch video
content
check maps
& directions
listen to
music online
write
comments
use chats /
instant
messaging
read blogs /
reviews
26. SLIDE
Google Confidential and Proprietary
63% listen to music online, 38% do online gaming
TNS/Google (2014): Connected Consumer Study – Results Portugal
26
Q16_1-_4 aggregated: Frequency of Internet usage for personal reasons per device Category
Base (weighted): online users, n=681
See full list of items in local language here.
Online activities (at least once a month)
55%
47%
43%
43%
41%
39%
38%
37%
26%
25%
0%
20%
40%
60%
80%
100%
use calendar
use
translation
services
online banking
use price
comparison
sites
visit online
forums
manage/edit
photos online
do online
gaming
do video
telephony /
online
telephony
purchase
things online
write
blogs/reviews
27. SLIDE
Google Confidential and Proprietary
44%
39%
61%
4%
5%
9%
52%
56%
31%
61% use their tablet for private reasons only
TNS/Google (2014): Connected Consumer Study – Results Portugal
27
Q14N_1 - _4: For which of the following purposes do you use […]?
Base (weighted): PC category users with online access, n=690; smartphone users with online access, n=327; tablet users with online access, n=209
Device usage for personal and work reasons
Work Only
Private Only
&
28. SLIDE
Google Confidential and Proprietary
19% purchase online on their smartphone
TNS/Google (2014): Connected Consumer Study – Results Germany
28
QIA1_1/QIA1_3: For which of the following purposes do you use […]?
Base (weighted): online smartphone users and PC users, n=288; online PC users and smartphone users, n=367
See full list of items in local language here.
Internet activities on PC and smartphone*
PC use
Smartphone use
*Activities below the line are more used on PC, above more on smartphones
Search Engines
Social Networks
Games
Online Video
Purchase Online
Email
Product Research
Online Banking
News/ Sports/ Weather
Maps/ Navigation
Calendar
Translation
Music
Edit Photos
Video/ Online Telephony
Cloud Services
Read Blogs/ Reviews
Price Comparison
Write Blogs/Reviews
Write Comments
Chat
Online Forums
0%
50%
100%
0%
50%
100%
29. SLIDE
Google Confidential and Proprietary
53% of smartphone usage takes place out of home
TNS/Google (2014): Connected Consumer Study – Results Portugal
29
Q19_1-_4: How much of your [DEVICE] usage occurs at places outside of your home e.g. at work, commuting or traveling? ; Base (weighted): Non- PC users, n=610, smartphone users, n=415; tablet users, n=230
Share of device usage out of home
22%
53%
32%
30. SLIDE
Google Confidential and Proprietary
82%
81%
69%
66%
47%
46%
26%
22%
18%
18%
12%
0%
20%
40%
60%
80%
100%
Facebook
Google
NET
YouTube*
Google
Search
Skype
Google
Maps
Google +
Google
Play
ebay
Apple
Store, e.g.
iTunes
Store, App
Store
Google
News
69% use YouTube at least once a month
TNS/Google (2014): Connected Consumer Study – Results Portugal
30
QIA 2_1-_4, aggregated: Frequency of site visits for personal reasons per device category; Base (weighted): online users, n=681
See full list of items in local language here.
Usage of online products / services (at least once a month)
*YouTube users that use Online Video
31. SLIDE
Google Confidential and Proprietary
12%
11%
11%
8%
6%
0%
20%
40%
60%
80%
100%
Google Drive
Amazon
Google Docs /
Spreadsheats
Yahoo!
Google Hangout
6% use Google Hangout at least once a month
TNS/Google (2014): Connected Consumer Study – Results Portugal
31
QIA 2_1-_4, aggregated: Frequency of site visits for personal reasons per device category; Base (weighted): online users, n=681
See full list of items in local language here.
Usage of other Google products (at least once a month)
32. SLIDE
Google Confidential and Proprietary
Social networks are more likely to be used on a smartphone
TNS/Google (2014): Connected Consumer Study – Results Portugal
32
QIA 2_1/_3: Frequency of site visits for personal reasons per device category; Base (weighted): online smartphone users and PC users, n=288; online PC users and smartphone users, n=367; See full list of items in local language here.
Product usage on PC and smartphone*
PC use
Smartphone use
*Products below the line are more used on PC, above more on smartphones
YouTube
Google NET
Facebook
Amazon
Google +
Google Play
Google Hangout
Google News
Google Maps
Google Drive
Google Docs / Spreadsheats
ebay
Skype
Apple Store, e.g. iTunes Store, App Store
Google Search
0%
50%
100%
0%
50%
100%
33. SLIDE
Google Confidential and Proprietary
Home Internet Connectivity
What sort of Internet connections do people have / use?
TNS/Google (2014): Connected Consumer Study – Results Portugal
33
34. SLIDE
Google Confidential and Proprietary
21%
51%
6%
11%
11%
78% connect via broadband
TNS/Google (2014): Connected Consumer Study – Results Portugal
34
Q10: What type of internet connection is your main internet connection at home?
Base (weighted): online users, n=681
Fixed-line broadband connection via DSL
(e.g. ADSL, VDSL or XDSL)
Fixed-line broadband connection via TV cable
Other fixed-line broadband connection
Fixed-line dial-up connection via standard analog or
ISDN telephone line
Mobile data connection (eg UMTS/3G/4G/LTE) via mobile network provider
Main Internet connection @ home
35. SLIDE
Google Confidential and Proprietary
85% of all broadband users connect via wireless
TNS/Google (2014): Connected Consumer Study – Results Portugal
35
Q11: Do you have a Wifi network or Wireless LAN (WLAN) at home, so that you can connect enabled electronic devices wirelessly to your home network or the Internet?
Base (weighted): Base (weighted): online users / broadband users, n=473
85%
Wifi/WLAN @ home
36. SLIDE
Google Confidential and Proprietary
88% of all tablet users connect via Wifi
TNS/Google (2014): Connected Consumer Study – Results Portugal
36
Q11: Do you have a Wifi network or Wireless LAN (WLAN) at home, (…)?
Base (weighted): online users on smartphone, n=312; online users on tablet, n=190
Wifi / mobile network usage at home by device
78%
88%
56%
20%
37. SLIDE
Google Confidential and Proprietary
Relevance of traditional media
How is TV used today and how relevant are new technologies, such as “Smart TV“?
TNS/Google (2014): Connected Consumer Study – Results Portugal
37
38. SLIDE
Google Confidential and Proprietary
93% use “regular“ TV
TNS/Google (2014): Connected Consumer Study – Results Portugal
38
QTV2: Television programs can be watched in a variety of different ways, thinking about the last month have you watched TV programmes…
Base (weighted): TV users, n=970
Recorded TV program
19%
TV content streamed online
18%
Regular TV
93%
Way of watching TV programs
39. SLIDE
Google Confidential and Proprietary
9%
18%
24%
55%
9% watch TV via satellite
TNS/Google (2014): Connected Consumer Study – Results Portugal
39
QTV1: How do you receive the TV signal in your home?
Base (weighted): TV users, n=970
Via satellite
via a TV-cable service
via a terrestrial broadcast signal
TV signal reception @ home
Via IPTV service
40. SLIDE
Google Confidential and Proprietary
15% have an Internet enabled TV
TNS/Google (2013/2014): Connected Consumer Study – Results Portugal
40
QTV5: Is one or more TV sets in your home Internet enabled?
Base (weighted): TV users, n=970
15%
Internet enabled TV sets at home
41. SLIDE
Google Confidential and Proprietary
49% use Internet services on their Internet enabled TV
TNS/Google (2014): Connected Consumer Study – Results Portugal
41
QTV6b: Thinking about the past month – how often did you use Internet services, e.g. browsing websites, on your Internet enabled TV?
Base (weighted): “Smart TV“ owner, n= 147
Usage of Internet services on Internet enabled TV last month
49%
42. SLIDE
Google Confidential and Proprietary
50% of all TV & online users connect to the Internet while watching TV
TNS/Google (2014): Connected Consumer Study – Results Portugal
42
50%
50%
QTV4c_1: And during the time you were watching TV in the past month, did you go online through another device (e.g. computer, smartphone, tablet)?
Base (weighted): TV&Online Users, n=602 / 3-Screener, n=137
69%
31%
TV & online users*
3-Screener**
Simultaneous online usage while watching „regular“ TV
*TV & Online users: TV Users who also use the Internet for personal reasons regardless of the number of devices they use
**3-Screener: TV Users who also use the Internet for personal reasons and use at least three Internet enabled devices
43. SLIDE
Google Confidential and Proprietary
If present, PCs are used most often to go online while watching TV
70%
35%
20%
58%
54%
48%
0%
20%
40%
60%
80%
100%
PC
Smartphone
Tablet
TV & online users
3-Screener & TV & online users*
TNS/Google (2014): Connected Consumer Study – Results Portugal
43
Parallel device usage while watching TV
QTV4d: When you think about the last time you were using the Internet while you were watching TV (…). Which of the following devices did you use for going online in this situation?;
Base (weighted): TV&Online Users, n=602 / 3-Screener, n=137
*TV & Online users: TV Users who also use the Internet for personal reasons regardless of the number of devices they use
**3-Screener: TV Users who also use the Internet for personal reasons and use at least three Internet enabled devices
44. SLIDE
Google Confidential and Proprietary
Most PC users multiscreen while watching TV
TNS/Google (2014): Connected Consumer Study – Results Portugal
44
Last time when using the Internet and watching TV at the same time…
QTV4d: When you think about the last time you were using the Internet while you were watching TV (…). Which of the following devices did you use for going online in this situation?
Base (weighted): „regular“ TV users who also use the Internet for personal reasons, with PC: n=342, with smartphone: n=242, with tablet: n=147
49%
of all smartphone users have used their smartphone* *
48%
of all tablet users have used their tablet***
72%
of all PC users have used their PC*
*Base: PC users
**Base: smartphone users
**Base: tablet: users
45. SLIDE
Google Confidential and Proprietary
92% of all parallel Internet usage is not related to the TV program
45
QTV4e: Still thinking about the last time you were using the Internet while you were watching TV (…): What you were doing online in this situation – was this related in any way to the TV program you were watching in parallel?
Bases (weighted): „regular“ TV users who also use the Internet for personal reasons, n=602
Parallel Internet usage while watching TV – Program related usage
TNS/Google (2014): Connected Consumer Study – Results Portugal
46. SLIDE
Google Confidential and Proprietary
Technology Attitudes
How do people perceive new opportunities that are provided by the Internet?
TNS/Google (2014): Connected Consumer Study – Results Portugal
46
47. SLIDE
Google Confidential and Proprietary
41% see themselves as technologically advanced
TNS/Google (2014): Connected Consumer Study – Results Portugal
47
Technology attitudes of online users (1)
QTAS1: To what extent do you agree or disagree with the following statements?
Base (weighted): online users, n=681
Top-2-Boxes : Strongly Agree / Agree
64%
60%
44%
47%
47%
54%
37%
36%
45%
33%
40%
63%
29%
28%
51%
19%
23%
50%
I see myself as being
technologically advanced
I am often showing other people
how to do things online
New technologies offer
more opportunities than risks
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 +
Total: 41%
Total: 41%
Total: 51%
48. SLIDE
Google Confidential and Proprietary
13% prefer to buy things online
TNS/Google (2014): Connected Consumer Study – Results Portugal
48
Technology attitudes of online users (2)
QTAS1: To what extent do you agree or disagree with the following statements?
Base (weighted): online users, n=681
Top-2-Boxes : Strongly Agree / Agree
48%
83%
19%
70%
41%
83%
21%
74%
29%
77%
8%
72%
32%
77%
8%
70%
17%
70%
5%
63%
24%
60%
7%
65%
I often post
content online
When I need information, the first
place I look is the Internet
I prefer to
buy things online
Using the Internet is
fun to me
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 +
Total: 34%
Total: 77%
Total: 13%
Total: 70%
49. SLIDE
Google Confidential and Proprietary
64% prefer to do things digitally
TNS/Google (2014): Connected Consumer Study – Results Portugal
49
Technology attitudes of online users (3)
QTAS1: To what extent do you agree or disagree with the following statements?
Base (weighted): online users, n=681
Top-2-Boxes : Strongly Agree / Agree
58%
81%
65%
59%
81%
66%
58%
87%
59%
62%
79%
67%
59%
87%
61%
46%
79%
59%
The Internet helps me to stay in touch
with more people than by phone or seeing
them in person
Computer and internet skills are key
qualifications
in almost every profession
If I have the opportunity to do a task digitally, I
prefer doing it that way
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 +
Total: 58%
Total: 82%
Total: 64%
50. SLIDE
Google Confidential and Proprietary
Total: 94% care about data protection
TNS/Google (2014): Connected Consumer Study – Results Portugal
50
Technology attitudes of online users (4)
QTAS1: To what extent do you agree or disagree with the following statements?
Base (weighted): online users, n=681
Top-2-Boxes : Strongly Agree / Agree
60%
91%
42%
95%
39%
98%
33%
93%
33%
94%
24%
90%
I trust that my personal information
is not being misused on the Internet
Data privacy and data protection
are very important to me personally
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 +
Total: 40%
Total: 94%
51. SLIDE
Google Confidential and Proprietary
70% say that smartphones are useful
TNS/Google (2014): Connected Consumer Study – Results Portugal
51
QUTAUTa _1-_3, QUTAUTb _1-_3: Acceptance and use of smartphones
Base (weighted): all respondents, n=1,000
Attitudes towards smartphones
53%
say that they intend to use smartphones in the future
70%
say that smartphones are useful
51%
say that using smartphones is fun
21%
say that smartphones are reasonably priced
33%
say that “people who are important to me think that I should use a smartphones ”
32%
say that smartphones are easy to use
52. SLIDE
Google Confidential and Proprietary
36% say that tablets are easy to use
TNS/Google (2014): Connected Consumer Study – Results Portugal
52
QUTAUTa _1-_3, QUTAUTb _1-_3: Acceptance and use of tablets
Base (weighted): all respondents, n=1,000
Attitudes towards tablets
52%
say that they intend to use tablet in the future
76%
say that tablets are useful
59%
say that using tablets is fun
32%
say that tablets are reasonably priced
32%
say that “people who are important to me think that I should use a tablet”
36%
say that tablets are easy to use
53. SLIDE
Google Confidential and Proprietary
User Profiles
How can users of different online services be characterized?
TNS/Google (2014): Connected Consumer Study – Results Portugal
53
54. SLIDE
Google Confidential and Proprietary
82%
watch video content online
Multiscreen Users ...
TNS/Google (2014): Connected Consumer Study – Results Portugal
54
Base (weighted): Users of internet enabled devices from at least 2 categories (PC category, smartphone, tablet)
Other activities and products: usage at least once a month
45%
55%
45% have kids
47% are aged between
16 and 34 years
€
33% have a high income
26% have a high education
87% use a smartphone
49% use a tablet
98%
use a PC
Ø 3.7
internet enabled devices
16% use a handheld game device
4%
use an
eReader
69%
listen to
music online
use
85%
24%
use
use
13%
use
23%
91%
use a
regular TV
84%
use social networks
31%
use
use
31%
90%
use
43%
do online gaming
33%
purchase online
55. SLIDE
Google Confidential and Proprietary
Online Video Users ...
TNS/Google (2014): Connected Consumer Study – Results Portugal
55
Base (weighted): online video users (at least once a month)
Other activities and products: usage at least once a month
23%
75%
listen to
music online
use
87%
use
use
14%
use
23%
85%
use social networks
use
32%
94%
use
33%
purchase online
44%
56%
45% have kids
51% are aged between
16 and 34 years
€
32% have a high income
25% have a high education
66% use a smartphone
38% use a tablet
98%
use a PC
Ø 3.2
internet enabled devices
15% use a handheld game device
4%
use an
eReader
91%
use a
regular TV
27%
use
44%
do online gaming
56. SLIDE
Google Confidential and Proprietary
Social Network Users ...
TNS/Google (2014): Connected Consumer Study – Results Portugal
56
Base (weighted): social network users (at least once a month)
Other activities and products: usage at least once a month
70%
listen to
music online
use
97%
20%
use
use
13%
use
20%
use
29%
89%
use
28%
purchase online
49%
51%
47% have kids
49% are aged between
16 and 34 years
€
28% have a high income
24% have a high education
65% use a smartphone
37% use a tablet
98%
use a PC
Ø 3.1
internet enabled devices
16% use a handheld game device
3%
use an
eReader
92%
use a
regular TV
26%
use
45%
do online gaming
81%
watch video content online
57. SLIDE
Google Confidential and Proprietary
Online Game Users ...
TNS/Google (2014): Connected Consumer Study – Results Portugal
57
Base (weighted): online game users (at least once a month)
Other activities and products: usage at least once a month
79%
listen to
music online
use
93%
24%
use
use
15%
use
25%
use
35%
93%
use
33%
purchase online
49%
51%
46% have kids
54% are aged between
16 and 34 years
€
25% have a high income
18% have a high education
66% use a smartphone
43% use a tablet
99%
use a PC
Ø 3.3
internet enabled devices
20% use a handheld game device
3%
use an
eReader
90%
use a
regular TV
30%
use
86%
watch video content online
91%
use social networks
58. SLIDE
Google Confidential and Proprietary
Online Banking Users ...
TNS/Google (2014): Connected Consumer Study – Results Portugal
58
Base (weighted): online banking users (at least once a month)
Other activities and products: usage at least once a month
66%
listen to
music online
use
83%
25%
use
use
16%
use
27%
use
38%
89%
use
45%
55%
46% have kids
58% are aged between
25 and 44 years
€
40% have a high income
32% have a high education
69% use a smartphone
45% use a tablet
99%
use a PC
Ø 3.4
internet enabled devices
14% use a handheld game device
5%
use an
eReader
93%
use a
regular TV
29%
use
84%
use social networks
84%
watch video content online
45%
do online gaming
41%
purchase online
59. SLIDE
Google Confidential and Proprietary
Online Shopper ...
TNS/Google (2014): Connected
Consumer Study – Results Portugal
59
Base (weighted): online shoppers (at least once a month)
Other activities and products: usage at least once a month
video users (at least once a month)
78%
listen to
music online
85% use
32% use
26% use
42% use
40% use
96% use
44% 56%
46%
have kids
55%
are aged between
16 and 34 years
€
42%
have a high
income
36%
have a high
education
78%
use a smartphone
51%
use a tablet
99%
use a PC
Ø 4.0
internet enabled
devices
20%
use a handheld
game device
8%
use an
eReader
91%
use a
regular TV
35% use
84%
use social
networks
95%
watch video
content online
49%
do online
gaming
60. SLIDE
Google Confidential and Proprietary
Searcher for Online Product Information...
TNS/Google (2014): Connected Consumer Study – Results Portugal
60
Base (weighted): online searchers (at least once a month)
Other activities and products: usage at least once a month
72%
listen to
music online
use
85%
23%
use
use
15%
use
23%
use
31%
89%
use
46%
54%
46% have kids
52% are aged between
25 and 44 years
€
32% have a high income
27% have a high education
64% use a smartphone
38% use a tablet
98%
use a PC
Ø 3.2
internet enabled devices
15% use a handheld game device
4%
use an
eReader
92%
use a
regular TV
27%
use
83%
use social networks
83%
watch video content online
42%
do online gaming
33%
purchase online
61. SLIDE
Google Confidential and Proprietary
Google users ...
TNS/Google (2014): Connected Consumer Study – Results Portugal
Base (weighted): Google users (at least once a month)
Other activities and products: usage at least once a month
67%
listen to
music online
use
83%
20%
use
use
13%
use
21%
use
32%
88%
use
45%
55%
43% have kids
45% are aged between
16 and 34 years
€
31% have a high income
28% have a high education
64% use a smartphone
36% use a tablet
98%
use a PC
Ø 3.2
internet enabled devices
15% use a handheld game device
5%
use an
eReader
92%
use a
regular TV
27%
use
82%
use social networks
80%
watch video content online
42%
do online gaming
30%
purchase online
62. SLIDE
Google Confidential and Proprietary
YouTube users ...
TNS/Google (2014): Connected Consumer Study – Results Portugal
62
Base (weighted): YouTube users (at least once a month)
Other activities and products: usage at least once a month
73%
listen to
music online
use
88%
22%
use
use
13%
use
22%
use
31%
47%
53%
47% have kids
50% are aged between
16 and 34 years
€
30% have a high income
25% have a high education
65% use a smartphone
38% use a tablet
98%
use a PC
Ø 3.2
internet enabled devices
16% use a handheld game device
4%
use an
eReader
91%
use a
regular TV
26%
use
84%
use social networks
43%
do online gaming
30%
purchase online
63. SLIDE
Google Confidential and Proprietary
Google PLAY users ...
TNS/Google (2014): Connected Consumer Study – Results Portugal
63
Base (weighted): Google Play users (at least once / month)
Other activities and products: usage at least once a month
91%
watch video content online
77%
listen to
music online
use
88%
29%
use
use
22%
use
34%
91%
use social networks
use
55%
97%
use
52%
do online gaming
42%
purchase online
41%
59%
44% have kids
28% are aged between
16 and 24 years
€
35% have a high income
23% have a high education
86% use a smartphone
51% use a tablet
97%
use a PC
Ø 3.9
internet enabled devices
20% use a handheld game device
7%
use an
eReader
91%
use a
regular TV
64. SLIDE
Google Confidential and Proprietary
Google+ users ...
TNS/Google (2014): Connected Consumer Study – Results Portugal
64
Base (weighted): Google+ users (at least once / month)
Other activities and products: usage at least once a month
86%
use social networks
80%
listen to
music online
use
86%
26%
use
use
18%
use
30%
95%
use
49%
51%
46% have kids
46% are aged between
16 and 34 years
€
37% have a high income
31% have a high education
71% use a smartphone
43% use a tablet
97%
use a PC
Ø 3.6
internet enabled devices
20% use a handheld game device
6%
use an
eReader
88%
use a
regular TV
45%
use
88%
watch video content online
51%
do online gaming
39%
purchase online
65. SLIDE
Google Confidential and Proprietary
Google Maps users ...
TNS/Google (2014): Connected Consumer Study – Results Portugal
65
Base (weighted): Google Maps users (at least once / month)
Other activities and products: usage at least once a month
76%
listen to
music online
use
84%
27%
use
use
20%
use
32%
use
35%
94%
use
41%
59%
43% have kids
53% are aged between
16 and 34 years
€
38% have a high income
35% have a high education
71% use a smartphone
44% use a tablet
99%
use a PC
Ø 3.6
internet enabled devices
17% use a handheld game device
6%
use an
eReader
92%
use a
regular TV
32%
use
85%
use social networks
90%
watch video content online
45%
do online gaming
42%
purchase online
66. SLIDE
CONTACTS:
THANK YOU!
Google Confidential and Proprietary
ingoknuth@google.com
Title updated in Header&Footer
66
67. SLIDE
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
67
Internet activities: full list of items
English version
use search engines
visit social networks
do online gaming
watch video content
purchase products or services online
check my emails
look for product information online
online banking
check news, sports and weather
check maps & directions
use calendar
use translation services
listen to music online
manage/edit photos online
do video telephony / online telephony
use cloud services, e.g. store/edit data or documents online
read blogs / reviews
use price comparison sites
write blogs/reviews
write comments
use chats / instant messaging
visit online forums
68. SLIDE
Google Confidential and Proprietary
12%
18%
18%
17%
14%
21%
52%
48%
23%
61%
16%
0%
50%
100%
TNS/Google (2014): Connected Consumer Study – Results Portugal
68
Base (weighted): all respondents, n=1,000
Sample characteristics (all respondents)
Age
Gender
Education
Household Size
Employment
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 +
female
male
Low
Medium
High
13%
30%
27%
22%
7%
1%
37%
10%
52%
1%
0%
50%
100%
1 person (only me)
2 persons
3 persons
4 persons
5 or more persons
No answer
employed position
self-employed position
no paid work
No answer
Online Usage
54%
7%
3%
2%
1%
1%
31%
1%
0%
0%
50%
100%
Daily
2-6 times a week
Once a week
2-3 times a month
Once a month
Less than once a month
Never
DK
No answer
69. SLIDE
Google Confidential and Proprietary
TNS/Google (2014): Connected Consumer Study – Results Portugal
69
Base (weighted): online users (daily – less), n=681
Sample characteristics (online users)
17%
25%
22%
16%
11%
9%
47%
53%
7%
70%
23%
0%
50%
100%
Age
Gender
Education
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 +
female
male
Low
Medium
High
Household Size
Employment
10%
25%
30%
27%
8%
0%
46%
12%
41%
1%
0%
50%
100%
1 person (only me)
2 persons
3 persons
4 persons
5 or more persons
No answer
employed position
self-employed position
no paid work
No answer