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Understanding PsychologyELEVENTH EDITION
Charles G. Morris, Albert A. Maisto
Sensation
and Perception
Chapter 3
Links to Learning Objectives
Learning Objectives
LO 3.1 Describe how energy is converted into a
message to the brain. Explain what is meant
by the “doctrine of specific nerve energies.
LO 3.2 Explain the difference between absolute and
difference thresholds and the effect of
adaptation on sensory thresholds. Summarize
the evidence for subliminal perception.
LO 3.3 Describe the parts of the eye. Explain the
causes of afterimages, how dark and light
adaptation affect our vision, and how light
energy is converted into messages to the
brain.
LO 3.4 Distinguish among hue, saturation,
brightness, and additive and subtractive color
mixing. Explain the two major theories of color
perception.
LO 3.5 Explain the characteristics of sound waves
and their effect on the sensation we call
sound.
LO 3.6 Describe the path that information about
sound travels from the ears to the brain.
LO 3.7 Explain place theory, frequency theory, and
the volley principle. Discuss damage to the
sense of hearing.
LO 3.8 Describe the olfactory system and the ways
stimuli give rise to smells.
LO 3.9 Describe how stimuli give rise to tastes.
LO 3.10 Distinguish between the kinesthetic and
vestibular senses.
Links to Learning Objectives
LO 3.11 Explain how sensory messages are sent from
the skin to the brain.
LO 3.12
Summarize the sources of differences among
people in the degree of pain they experience.
Explain gate-control and biopsychosocial
theories of pain and the ways various pain
treatments work.
LO 3.13 Distinguish between sensation and
perception.
LO 3.14 Explain the Gestalt principles of perceptual
organization.
LO 3.15 Describe the several perceptual constancies.
LO 3.16 Identify the major cues to distance and
depth, distinguishing between monocular
and binocular cues. Explain how we can
localize sound
LO 3.17 Explain how we perceive movement,
distinguishing between real movement and
apparent movement.
LO 3.18 Explain how visual illusions arise.
LO 3.19 Describe how observer characteristics and
culture can influence perception.
Enduring Issues in
Sensation and
Perception
Enduring Issues
To what extent do
our perceptual experiences
accurately reflect
what is in the
outside
world?Diversity-
Universality
Stability-Change
Mind-Body
Nature-Nurture
Person-Situation
Enduring Issues
In what ways do our experiences of the
outside world change as a result
of experience over the
course of our lives?
Diversity-
Universality
Stability-Change
Mind-Body
Nature-Nurture
Person-Situation
Enduring Issues
To what extent do
people around the world
perceive events in the
same way?
Diversity-
Universality
Stability-Change
Mind-Body
Nature-Nurture
Person-Situation
Enduring Issues
In what ways do our
experiences depend on
biological processes?
Diversity-
Universality
Stability-Change
Mind-Body
Nature-Nurture
Person-Situation
The Nature
of Sensation
e n s a t i o n
begins when energy
stimulates a
receptor cell in one
of the sense organs
LO 3.1 Describe how energy is converted into a message to the brain.
Explain what is meant by the “doctrine of specific nerve energies.
What Causes Sensory Experiences?
• Receptor cells
• Respond to one particular form of energy
• Transduction
• The process of converting physical energy,
such as light or sound, into electrochemical
codes
What Causes Sensory Experiences?
Doctrine of Specific Nerve Energies
•The one-to-one relationship between
stimulation of a specific nerve and the
resulting sensory experience
• Difference
threshold:
Smallest change
in stimulation that
can be detected
50% of the time
• Absolute
threshold:
Least amount of
energy that can
be detected as a
stimulation 50%
of the time
Sensory Thresholds
.
LO 3.2 Explain the difference between absolute and difference thresholds and the effect of
adaptation on sensory thresholds. Summarize the evidence for subliminal perception
Determining a Sensory Threshold
Adaptation
Adaptation:
An adjustment of the
senses to the level of
stimulation they are
receiving
Subliminal Perception
Subliminal stimuli:
Stimuli below the level
of conscious awareness
Vision
The Visual System
LO 3.3 Describe the parts of the eye. Explain the causes of afterimages, how dark and light adaptation
affect our vision, and how light energy is converted into messages to the brain
Cornea
Lens
Pupil
Iris
Retina
Fovea
Optic Nerve
Blind Spot
The Receptor Cells
• Cones located
in fovea
– Day vision
(color)
• Rods in
periphery
– Night vision
(light and dark)
The Receptor Cells
• Cones located
in fovea
– Day vision
(color)
• Rods in
periphery
– Night vision
(light and dark)
The Receptor Cells
The Electromagnetic Spectrum
Dark adaptation:
Increased sensitivity
of rods and cones in
darkness
Our eyes adjust to different levels of stimulation based
on changes in the sensitivity of rods and cones.
AdaptationAdaptation
Light adaptation:
Decreased sensitivity
of rods and cones in
bright light
Afterimage
“The gray-and-white afterimage (in the figure at right)
appears because the part of the retina that is exposed to the
dark stripes of the upper square becomes more sensitive
(dark adapted). The area exposed to the white part of the
upper square becomes less sensitive (light adapted). When
you shift your eyes to the lower square, the less sensitive
parts of the retina produce the sensation of gray rather than
white. The afterimage fades within a minute as the retina
adapts again, this time to the solid white square.”
Learning Objective 3.3 (Morris & Maisto)
From Eye to Brain
1. Rods and cones
are connected to
bipolar cells.
2. Bipolar cells hook
up with ganglion
cells.
3. Axons of ganglion
cells join to form
optic nerve, which
carries messages
to the brain.
The Neural Connections of the Visual System
Color Vision
LO 3.4 Distinguish among hue, saturation, brightness, and additive and subtractive color mixing.
Explain the two major theories of color perception.
Hues:
Aspects of color
that correspond to
names such as red,
green, and blue
Saturation:
The vividness or
richness of a hue
Brightness:
The nearness of a
color to white as
opposed to black
Increasing
saturation
Increasing
saturation
Increasing
brightness
Increasing
brightness
Theories of Color Vision
Additive
color mixing:
Mixing lights of different
wavelengths to create
new hues
Subtractive
color mixing:
Mixing pigments, each
of which absorbs some
wavelengths of light and
reflects others
Theories of Color Vision
Trichromatic
theory:
All color perception
derives from three
different color
receptors in the
retina (usually green,
blue, and red).
Opponent-
process theory:
Three pairs of color
receptors respond to
determine the color
you experience.
• Afterimages
Theories of Color Vision
Applying Psychology
A Rose by Any
Other Name
• Recent studies on the
influence of different
colors
• Effect of color red on
achievement
•Elliot et al.
•Hagemann et al.
Hearing
Sound
Frequency
Sound waves measured as
cycles per second (hertz)
Pitch
Determined by frequency
How high or low
LO 3.5 Explain the characteristics of sound waves and their effect on the sensation we call sound.
Sound
Amplitude: decibels
Volume
– soft to loud
A Decibel Scale for Common Sounds
Prolonged
exposure to
sounds above
85 decibels can
cause permanent
ear damage.
• Power lawnmower, food blender
• Heavy traffic, vacuum cleaner, dishwasher
• Normal conversation
• Window air conditioner
• Patter of rain
• Average office interior
• Leaves rustling
• Whisper (5 feet away)
100
80
60
40
20
0
Sound
Overtones: primary determinant of timbre
• A note played on a piano differs from a note played on a
violin because instruments have different overtones.
The Ear
LO 3.6 Describe the path that information about sound travels from the ears to the brain.
Detailed Drawing of a Hair Cell
Basilar Membrane
High pitch
Low pitch
Theories of Hearing
PLACE
Theory 1
FREQUENCY
Theory 2
VOLLEY
Theory 3
LO 3.7 Explain place theory, frequency theory, and the volley principle. Discuss damage to the
sense of hearing.
pitch is determined by the location of
greatest vibration on the basilar
membrane.
pitch is determined by the frequency
with which hair cells in the cochlea fire.
Receptors in the ear fire in sequence:
one group, then a second, then a third,
etc. – so the complete pattern of firing
corresponds to sound wave frequency.
Theories of Hearing
PLACE
Theory 1
FREQUENCY
Theory 2
VOLLEY
Theory 3
• Approx. 28 million Americans have
some form of hearing loss
– 10 million are victims of exposure to
noise.
– About 6.5 million teenagers have some
hearing loss
• Increase of nearly one-third from
the levels in 1988–1994
• Treatments
– Hearing aids, surgery,
cochlear implant
Hearing Disorders
The Other
Senses
Smell
LO 3.8 Describe the olfactory system and the ways stimuli give rise to smells.
Pheromones
• Are chemicals that communicate information
to other organisms through smell.
• Pheromone receptors are located in the
roof of the nasal cavity.
• Can have quite specific and powerful effects
on behavior.
• Some animals use in daily living for
• marking territory
• identifying sexually receptive mates
• recognizing their own species
Taste
LO 3.9 Describe how stimuli give rise to tastes.
LO 3.10 Distinguish between the kinesthetic and vestibular senses.
Speed and direction
of movement in
space
Equilibrium and body
position in space
Kinesthetic and Vestibular Senses
The skin’s nerve receptors send nerve fibers to the
brain by two routes:
LO 3.11 Explain how sensory messages are sent from the skin to the brain.
• medulla, thalamus sensory cortex
• thalamus reticular formation
The Skin Sense
Pain
LO 3.12 Summarize the sources of differences among people in
the degree of pain they experience. Explain gate-control
and biopsychosocial theories of pain and the ways various
pain treatments work.
Two Theories
Gate control theory
Biopsychosocial theory
Two Theories
Gate control theory
Biopsychosocial theory
Pain
social
Bio psycho
Biopsychosocial
Theory
Perception
The brain’s
process of
organizing and
making sense of
sensory
information.
e r c e p t i o n
LO 3.13 Distinguish between sensation and perception.
Based on the idea that people have a natural
tendency to force patterns onto whatever they
see
Perceptual Organization: Gestalt Principles
LO 3.14 Explain the Gestalt principles of perceptual organization.
Figure Ground
Perceptual Organization: Gestalt Principles
Proximity
Closure Continuity
Similarity
Similarity
Closure Continuity
Perceptual Organization: Gestalt Principles
Similarity
Closure Continuity
Perceptual Organization: Gestalt Principles
Similarity
Closure Continuity
Perceptual Organization: Gestalt Principles
Figure Ground Proximity Similarity
Closure Continuity
Perceptual Organization: Gestalt Principles
Perceptual Constancies
“Perceptual constancy refers to the tendency to perceive objects as
relatively stable and unchanging despite changing sensory information.
Once we have formed a stable perception of an object, we can
recognize it from almost any position, at almost any distance, under
almost any illumination. A house looks like a house day or night and
from any angle.”
(Morris & Maisto)
LO 3.15 Describe the several perceptual constancies
Perception of Distance and Depth
LO 3.16 Identify the major cues to distance and depth, distinguishing between monocular and
binocular cues. Explain how we can localize sound
Monocular cues: Visual cues
requiring the use of one eye
• Interposition
• Linear perspective
• Aerial perspective
• Elevation
• Texture gradient
• Shadowing
• Motion parallax
Linear Perspective
Elevation
Interposition
Aerial Perspective
Texture Gradient
Motion Parallax
Shadowing
Linear Perspective
Elevation
Interposition
Aerial Perspective
Texture Gradient
Motion Parallax
Shadowing
Linear Perspective
Elevation
Interposition
Aerial Perspective
Texture Gradient
Motion Parallax
Shadowing
Linear Perspective
Elevation
Interposition
Aerial Perspective
Texture Gradient
Motion Parallax
Shadowing
Linear Perspective
Elevation
Interposition
Aerial Perspective
Texture Gradient
Motion Parallax
Shadowing
Linear Perspective
Elevation
Interposition
Aerial Perspective
Texture Gradient
Motion Parallax
Shadowing
Linear Perspective
Elevation
Interposition
Aerial Perspective
Texture Gradient
Motion Parallax
Shadowing
Perception of Distance and Depth
Binocular cues: Visual cues
requiring the use of both eyes
• Stereoscopic vision
• Retinal disparity
• Convergence
Location of Sounds
Monaural cues:
Cues to sound location
that require just one ear
Binaural cues:
Cues to sound location
that involve both ears
working together
.
Perception of Movement
Real Movement
Physical displacement
of an object from one
position to another
Apparent Movement
Perception of movement
in objects that are actually
standing still
–Autokinetic illusion
–Stroboscopic motion
–Phi phenomenon
LO 3.17 Explain how we perceive movement, distinguishing between real movement and
apparent movement.
Visual Illusions
Perceptual illusions:
Stimulus contains misleading cues that give
rise to inaccurate or impossible perceptions
LO 3.18 Explain how visual illusions arise.
Motivation and emotion
Values
Expectations
Cognitive style
Experience and culture
Personality
LO 3.19 Describe how observer characteristics and culture can influence perception.
Observer Characteristics
1
2
3
4
5
6
Lecture Activities
When we look at the world around us, how
much are we really seeing? Let’s find out.
On the following slide you will be shown two
images flashing alternately. The images are
identical except for one major change. See if
you can spot the change before time runs out.
Then try this again with another set of images.
Image #1
(Click anywhere to begin)
CONTINUETRY AGAIN
Image #2
(Click anywhere to begin)
CONTINUETRY AGAIN
These slides illustrate that human
beings are able to pay attention to
only part of the visual sensations that
they are exposed to on a moment-by-
moment basis. These are the parts
that are remembered. This
demonstration reminds us that the
road between sensation and
perception has many twists and
turns.
The Blind Spot
Draw two small circles (about six inches apart)
on your paper. Hold the paper out in front of you.
Close your right eye and stare at the right dot
with your left eye. Slowly bring the paper closer
to your face. As you do this, the left dot will
disappear.
After Images
Visual sensations that persist after the
initial stimulus has been removed are
called “afterimages.”
On the next slide you will see a picture
of a flag with a white dot in the middle.
Stare at the dot until the screen
changes. Do not take your eyes off of
the white dot.
Trichromatic theory cannot account
for afterimages like the one that you
just saw (and may still be seeing).
In order to explain such perceptual
phenomena, a theory is needed that
explains photoreceptor activity
differently.
Which of your
senses do you
consider to be the
most emotionally
significant?
Why?
Leave the classroom and find real-world examples for
at least three of the monocular depth cues listed below.
DRAW your examples and be prepared to share. Be
back in 5 minutes.
– Interposition
– Linear perspective
– Aerial perspective
– Elevation
– Texture gradient
– Shadowing
– Motion parallax

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Psychology Chapter 3 Introduction

  • 1. Understanding PsychologyELEVENTH EDITION Charles G. Morris, Albert A. Maisto Sensation and Perception Chapter 3
  • 2. Links to Learning Objectives Learning Objectives LO 3.1 Describe how energy is converted into a message to the brain. Explain what is meant by the “doctrine of specific nerve energies. LO 3.2 Explain the difference between absolute and difference thresholds and the effect of adaptation on sensory thresholds. Summarize the evidence for subliminal perception. LO 3.3 Describe the parts of the eye. Explain the causes of afterimages, how dark and light adaptation affect our vision, and how light energy is converted into messages to the brain. LO 3.4 Distinguish among hue, saturation, brightness, and additive and subtractive color mixing. Explain the two major theories of color perception. LO 3.5 Explain the characteristics of sound waves and their effect on the sensation we call sound. LO 3.6 Describe the path that information about sound travels from the ears to the brain. LO 3.7 Explain place theory, frequency theory, and the volley principle. Discuss damage to the sense of hearing. LO 3.8 Describe the olfactory system and the ways stimuli give rise to smells. LO 3.9 Describe how stimuli give rise to tastes. LO 3.10 Distinguish between the kinesthetic and vestibular senses.
  • 3. Links to Learning Objectives LO 3.11 Explain how sensory messages are sent from the skin to the brain. LO 3.12 Summarize the sources of differences among people in the degree of pain they experience. Explain gate-control and biopsychosocial theories of pain and the ways various pain treatments work. LO 3.13 Distinguish between sensation and perception. LO 3.14 Explain the Gestalt principles of perceptual organization. LO 3.15 Describe the several perceptual constancies. LO 3.16 Identify the major cues to distance and depth, distinguishing between monocular and binocular cues. Explain how we can localize sound LO 3.17 Explain how we perceive movement, distinguishing between real movement and apparent movement. LO 3.18 Explain how visual illusions arise. LO 3.19 Describe how observer characteristics and culture can influence perception.
  • 5. Enduring Issues To what extent do our perceptual experiences accurately reflect what is in the outside world?Diversity- Universality Stability-Change Mind-Body Nature-Nurture Person-Situation
  • 6. Enduring Issues In what ways do our experiences of the outside world change as a result of experience over the course of our lives? Diversity- Universality Stability-Change Mind-Body Nature-Nurture Person-Situation
  • 7. Enduring Issues To what extent do people around the world perceive events in the same way? Diversity- Universality Stability-Change Mind-Body Nature-Nurture Person-Situation
  • 8. Enduring Issues In what ways do our experiences depend on biological processes? Diversity- Universality Stability-Change Mind-Body Nature-Nurture Person-Situation
  • 10. e n s a t i o n begins when energy stimulates a receptor cell in one of the sense organs LO 3.1 Describe how energy is converted into a message to the brain. Explain what is meant by the “doctrine of specific nerve energies.
  • 11. What Causes Sensory Experiences? • Receptor cells • Respond to one particular form of energy • Transduction • The process of converting physical energy, such as light or sound, into electrochemical codes
  • 12. What Causes Sensory Experiences? Doctrine of Specific Nerve Energies •The one-to-one relationship between stimulation of a specific nerve and the resulting sensory experience
  • 13. • Difference threshold: Smallest change in stimulation that can be detected 50% of the time • Absolute threshold: Least amount of energy that can be detected as a stimulation 50% of the time Sensory Thresholds . LO 3.2 Explain the difference between absolute and difference thresholds and the effect of adaptation on sensory thresholds. Summarize the evidence for subliminal perception
  • 15.
  • 16. Adaptation Adaptation: An adjustment of the senses to the level of stimulation they are receiving
  • 17.
  • 18. Subliminal Perception Subliminal stimuli: Stimuli below the level of conscious awareness
  • 20. The Visual System LO 3.3 Describe the parts of the eye. Explain the causes of afterimages, how dark and light adaptation affect our vision, and how light energy is converted into messages to the brain Cornea Lens Pupil Iris Retina Fovea Optic Nerve Blind Spot
  • 21. The Receptor Cells • Cones located in fovea – Day vision (color) • Rods in periphery – Night vision (light and dark)
  • 22. The Receptor Cells • Cones located in fovea – Day vision (color) • Rods in periphery – Night vision (light and dark)
  • 25. Dark adaptation: Increased sensitivity of rods and cones in darkness Our eyes adjust to different levels of stimulation based on changes in the sensitivity of rods and cones. AdaptationAdaptation Light adaptation: Decreased sensitivity of rods and cones in bright light
  • 26. Afterimage “The gray-and-white afterimage (in the figure at right) appears because the part of the retina that is exposed to the dark stripes of the upper square becomes more sensitive (dark adapted). The area exposed to the white part of the upper square becomes less sensitive (light adapted). When you shift your eyes to the lower square, the less sensitive parts of the retina produce the sensation of gray rather than white. The afterimage fades within a minute as the retina adapts again, this time to the solid white square.” Learning Objective 3.3 (Morris & Maisto)
  • 27. From Eye to Brain 1. Rods and cones are connected to bipolar cells. 2. Bipolar cells hook up with ganglion cells. 3. Axons of ganglion cells join to form optic nerve, which carries messages to the brain.
  • 28. The Neural Connections of the Visual System
  • 29. Color Vision LO 3.4 Distinguish among hue, saturation, brightness, and additive and subtractive color mixing. Explain the two major theories of color perception. Hues: Aspects of color that correspond to names such as red, green, and blue Saturation: The vividness or richness of a hue Brightness: The nearness of a color to white as opposed to black Increasing saturation Increasing saturation Increasing brightness Increasing brightness
  • 30. Theories of Color Vision Additive color mixing: Mixing lights of different wavelengths to create new hues Subtractive color mixing: Mixing pigments, each of which absorbs some wavelengths of light and reflects others
  • 31. Theories of Color Vision Trichromatic theory: All color perception derives from three different color receptors in the retina (usually green, blue, and red).
  • 32. Opponent- process theory: Three pairs of color receptors respond to determine the color you experience. • Afterimages Theories of Color Vision
  • 33. Applying Psychology A Rose by Any Other Name • Recent studies on the influence of different colors • Effect of color red on achievement •Elliot et al. •Hagemann et al.
  • 35. Sound Frequency Sound waves measured as cycles per second (hertz) Pitch Determined by frequency How high or low LO 3.5 Explain the characteristics of sound waves and their effect on the sensation we call sound.
  • 37. A Decibel Scale for Common Sounds Prolonged exposure to sounds above 85 decibels can cause permanent ear damage. • Power lawnmower, food blender • Heavy traffic, vacuum cleaner, dishwasher • Normal conversation • Window air conditioner • Patter of rain • Average office interior • Leaves rustling • Whisper (5 feet away) 100 80 60 40 20 0
  • 38. Sound Overtones: primary determinant of timbre • A note played on a piano differs from a note played on a violin because instruments have different overtones.
  • 39. The Ear LO 3.6 Describe the path that information about sound travels from the ears to the brain.
  • 40. Detailed Drawing of a Hair Cell
  • 41. Basilar Membrane High pitch Low pitch Theories of Hearing PLACE Theory 1 FREQUENCY Theory 2 VOLLEY Theory 3 LO 3.7 Explain place theory, frequency theory, and the volley principle. Discuss damage to the sense of hearing.
  • 42. pitch is determined by the location of greatest vibration on the basilar membrane. pitch is determined by the frequency with which hair cells in the cochlea fire. Receptors in the ear fire in sequence: one group, then a second, then a third, etc. – so the complete pattern of firing corresponds to sound wave frequency. Theories of Hearing PLACE Theory 1 FREQUENCY Theory 2 VOLLEY Theory 3
  • 43. • Approx. 28 million Americans have some form of hearing loss – 10 million are victims of exposure to noise. – About 6.5 million teenagers have some hearing loss • Increase of nearly one-third from the levels in 1988–1994 • Treatments – Hearing aids, surgery, cochlear implant Hearing Disorders
  • 45. Smell LO 3.8 Describe the olfactory system and the ways stimuli give rise to smells.
  • 46. Pheromones • Are chemicals that communicate information to other organisms through smell. • Pheromone receptors are located in the roof of the nasal cavity. • Can have quite specific and powerful effects on behavior. • Some animals use in daily living for • marking territory • identifying sexually receptive mates • recognizing their own species
  • 47. Taste LO 3.9 Describe how stimuli give rise to tastes.
  • 48. LO 3.10 Distinguish between the kinesthetic and vestibular senses. Speed and direction of movement in space Equilibrium and body position in space Kinesthetic and Vestibular Senses
  • 49. The skin’s nerve receptors send nerve fibers to the brain by two routes: LO 3.11 Explain how sensory messages are sent from the skin to the brain. • medulla, thalamus sensory cortex • thalamus reticular formation The Skin Sense
  • 50. Pain LO 3.12 Summarize the sources of differences among people in the degree of pain they experience. Explain gate-control and biopsychosocial theories of pain and the ways various pain treatments work. Two Theories Gate control theory Biopsychosocial theory Two Theories Gate control theory Biopsychosocial theory
  • 53. The brain’s process of organizing and making sense of sensory information. e r c e p t i o n LO 3.13 Distinguish between sensation and perception.
  • 54. Based on the idea that people have a natural tendency to force patterns onto whatever they see Perceptual Organization: Gestalt Principles LO 3.14 Explain the Gestalt principles of perceptual organization.
  • 55. Figure Ground Perceptual Organization: Gestalt Principles Proximity Closure Continuity Similarity
  • 59. Figure Ground Proximity Similarity Closure Continuity Perceptual Organization: Gestalt Principles
  • 60. Perceptual Constancies “Perceptual constancy refers to the tendency to perceive objects as relatively stable and unchanging despite changing sensory information. Once we have formed a stable perception of an object, we can recognize it from almost any position, at almost any distance, under almost any illumination. A house looks like a house day or night and from any angle.” (Morris & Maisto) LO 3.15 Describe the several perceptual constancies
  • 61. Perception of Distance and Depth LO 3.16 Identify the major cues to distance and depth, distinguishing between monocular and binocular cues. Explain how we can localize sound Monocular cues: Visual cues requiring the use of one eye • Interposition • Linear perspective • Aerial perspective • Elevation • Texture gradient • Shadowing • Motion parallax
  • 69. Perception of Distance and Depth Binocular cues: Visual cues requiring the use of both eyes • Stereoscopic vision • Retinal disparity • Convergence
  • 70. Location of Sounds Monaural cues: Cues to sound location that require just one ear Binaural cues: Cues to sound location that involve both ears working together .
  • 71. Perception of Movement Real Movement Physical displacement of an object from one position to another Apparent Movement Perception of movement in objects that are actually standing still –Autokinetic illusion –Stroboscopic motion –Phi phenomenon LO 3.17 Explain how we perceive movement, distinguishing between real movement and apparent movement.
  • 72. Visual Illusions Perceptual illusions: Stimulus contains misleading cues that give rise to inaccurate or impossible perceptions LO 3.18 Explain how visual illusions arise.
  • 73. Motivation and emotion Values Expectations Cognitive style Experience and culture Personality LO 3.19 Describe how observer characteristics and culture can influence perception. Observer Characteristics 1 2 3 4 5 6
  • 75. When we look at the world around us, how much are we really seeing? Let’s find out. On the following slide you will be shown two images flashing alternately. The images are identical except for one major change. See if you can spot the change before time runs out. Then try this again with another set of images.
  • 80. These slides illustrate that human beings are able to pay attention to only part of the visual sensations that they are exposed to on a moment-by- moment basis. These are the parts that are remembered. This demonstration reminds us that the road between sensation and perception has many twists and turns.
  • 81. The Blind Spot Draw two small circles (about six inches apart) on your paper. Hold the paper out in front of you. Close your right eye and stare at the right dot with your left eye. Slowly bring the paper closer to your face. As you do this, the left dot will disappear.
  • 82. After Images Visual sensations that persist after the initial stimulus has been removed are called “afterimages.” On the next slide you will see a picture of a flag with a white dot in the middle. Stare at the dot until the screen changes. Do not take your eyes off of the white dot.
  • 83.
  • 84. Trichromatic theory cannot account for afterimages like the one that you just saw (and may still be seeing). In order to explain such perceptual phenomena, a theory is needed that explains photoreceptor activity differently.
  • 85. Which of your senses do you consider to be the most emotionally significant? Why?
  • 86. Leave the classroom and find real-world examples for at least three of the monocular depth cues listed below. DRAW your examples and be prepared to share. Be back in 5 minutes. – Interposition – Linear perspective – Aerial perspective – Elevation – Texture gradient – Shadowing – Motion parallax

Editor's Notes

  1. Image credit: brain with wording, Morris/Maistro, 11/e, cover art
  2. Image credit: sensory receptors-Morris/Maistro, 11/e, page 83
  3. Image credit: looking-©iStockphoto.com/Leah Marshall
  4. Image credit: child and adult looking at same thing ©iStockphoto.com/hanhanpeggy
  5. Image credits: Indian woman cooking-©iStockphoto.com/Vikram Raghuvanshi Photography; U.S. woman cooking-©iStockphoto.com/Frantysek
  6. Image credit: diagram: eye -Adapted from LivePsych by Pearson, Inc.
  7. Image credit: sensory receptors-Morris/Maistro, 11/e, page 83
  8. Sensation – occurs when energy from an external or internal source stimulates a receptor cell in one or more sense organs. receptor cell - a specialized cell that responds to a particular type of energy. transduction - the conversion of physical energy into coded neural signals. Image credit: icon: wanted sign - Charlie Levin, adapting wooden board image from ©istockphoto.com/andynwt, car on road-©iStockphoto.com/slobo
  9. Image credit:five senses - ©istockphoto.com/1 design
  10. Image credit: colored smoke - ©istockphoto.com/Wolfgang Amri
  11. Absolute thresholds – the smallest amount of energy needed for conscious detection of a stimulus at least half the time it is present. Difference threshold or just-noticeable difference – the smallest change in stimulation that can be detected 50% of the time. Producing a jnd for sound requires a 0.3% change. Producing a jnd for taste requires a 20% change. Producing a jnd for weight requires a 2% change. Weber’s law – the principle that the jnd for any given sense is a constant fraction or proportion of the stimulation being judged. Image credit: scale-©iStockphoto.com/Alex Slobodkin, Feather-©iStockphoto.com/Tihis
  12. The red line represents an ideal case: At all intensities below the threshold, the person reports no sensation or no change in intensity; at all intensities above the threshold, the person reports a sensation or a change in intensity. In reality, however, we never come close to the ideal of the red line. The blue line shows the actual responses of a typical person. The threshold is taken as the point where a person reports a sensation or a change in intensity 50% of the time. Image credit: diagram: sensory threshold Morris/Maisto, 11/e p. 85
  13. Image credit: pierced man-©iStockphoto.com/anna karwowska
  14. Some messages occur subliminally – below one’s level of awareness. The ongoing debate is whether or not subliminal messages influence behavior. In a controlled laboratory setting, people can process and respond to information presented subliminally. Subliminal message outside the laboratory have no significant effect on behavior. Image credit: bucket of popcorn-©iStockphoto.com/PMSI Web Hosting and Design
  15. Image credit:sensory receptors-Morris/Maistro, 11/e, page 83
  16. The Structures of the Eye: Cornea – transparent protective covering over the front part of the eye. Pupil – a small opening in the iris through which light enters the eye. Iris – the colored part of the eye that regulates the size of the pupil. Lens – the transparent part of the eye behind the pupil that focuses light onto the retina Retina – the lining of the eye containing receptor cells that are sensitive to light. Fovea – the area of the retina that is the center of the visual field. Optic nerve – the bundle of axons of ganglion cells that carries neural messages from each eye to the brain (see slide 21). Blind spot – the place on the retina where the axons of all the ganglion cells leave the eye and where there are no receptors (see slide 21). Image credit: video: pen-Adapted from LivePsych by Pearson, Inc. , diagram: eye-Adapted from LivePsych by Pearson, Inc.
  17. Rods – receptor cells in the retina responsible for night vision and perception of brightness. Cones – receptor cells in the fovea responsible for color vision. Bipolar cells – neurons that have only one axon and one dendrite; in the eye, these neurons connect the receptors on the retina to the ganglion cells. Visual acuity – the ability to distinguish fine details visually. Image credit:book-©iStockphoto.com/José Carlos Pires Pereira, wood desk-©iStockphoto.com/tanya costey, receptor cells animations-Tutis Villis
  18. Rods – receptor cells in the retina responsible for night vision and perception of brightness. Cones – receptor cells in the fovea responsible for color vision. Bipolar cells – neurons that have only one axon and one dendrite; in the eye, these neurons connect the receptors on the retina to the ganglion cells. Visual acuity – the ability to distinguish fine details visually. Image credit:book-©iStockphoto.com/José Carlos Pires Pereira, wood desk-©iStockphoto.com/tanya costey, receptor cells animations-Tutis Villis
  19. Image credits: table: rods & cones-Morris/Maisto, 11/e p. 89, book-©iStockphoto.com/José Carlos Pires Pereira, wood desk-©iStockphoto.com/tanya costey
  20. The retina contains receptor cells that are responsible for vision. The eye is sensitive to only to a very small segment of the spectrum of electromagnetic energy known as visible light. Energies in the electromagnetic spectrum are referred to by their wavelength. Wavelengths – the different energies represented in the electromagnetic spectrum. Image credit diagram: electromagnetic spectrum-Morris/Maisto, 11/e p. 89
  21. Adaptation – the process by which our senses adjust to different levels of stimulation. Dark adaptation – increased sensitivity of rods and cones in darkness. First the cones and then the rods slowly adapt (over the course of 30 minutes) until they reach their maximum sensitivity. Light adaptation – decreased sensitivity of rods and cones in bright light. When moving from darkness to bright light, the rods and cones become less sensitive to light (over the course of 1 minute). Image credits: dark night-©iStockphoto.com/Soubrette, bright day-©iStockphoto.com/Online Creative Media
  22. Afterimage – sense experience that occurs after a visual stimulus has been removed. Image credit: Open Your Book - textbook background-From Ciccarelli, Psychology, 1/e pp. 213-214, Open Your Book - open textbook-From Ciccarelli, Psychology, 1/e pp. 114-115, illustration: afterimage-Morris/Maisto, 11/e p 91
  23. Bipolar cells – neurons that have only one axon and one dendrite; in the eye, these neurons connect the receptors on the retina to the ganglion cells. Ganglion cells – neurons that connect the bipolar cells in the eyes to the brain. Optic nerve – the bundle of axons of ganglion cells that carries neural messages from each eye to the brain. Blind spot – the place on the retina where the axons of all the ganglion cells leave the eye and where there are no receptors. Image credit: illustration: eye structure-Adapted from LivePsych by Pearson, Inc.
  24. Messages about the red-colored area in the left vision field of each eye travel to the right occipital lobe; information about the blue area in the right visual field of each eye goes to the left occipital lobe. The crossover point is the optic chiasm. Optic chiasm – the point near the base of the brain where some fibers in the optic nerve from each eye cross to the other side of the brain. Feature detectors – specialized brain cells that only respond to particular elements in the visual field such as movement or lines of specific orientation. Image credit: illustration: brain hemispheres & vision-Morris/Maisto, 11/e p. 92, Adapted from “The Split Brain of Man,” by Michael S. Gazzaniga, illustrations by Eric O. Mose. Copyright ©1967. Reprinted by permission of the estate of Eric Mose
  25. Image credit:illustration: saturation and brightness-Morris/Maisto, 9/e p. 90
  26. Image credits: illustration:additive color-Morris/Maisto, 9/e p. 91, illustration:subtractive color-Morris/Maisto, 9/e p. 91
  27. This theory of color vision was proposed by Hermann von Helmholtz. Image credit: red, green, blue color wavelengths animations-Derek Borman, vase of flowers-©iStockphoto.com/ryasick
  28. This theory of color vision was proposed by Ewald Hering. Image credit:icon: classic studies car ©istockphoto.com/Brian Sullivan
  29. Image credits:icon: wanted sign-Charlie Levin, adapting wooden board image from ©istockphoto.com/andynwt, scrap of paper-©istockphoto.com/Trevor Hunt, red roses-©iStockphoto.com/borchee, Piano-©iStockphoto.com/Christian Waadt
  30. Image credit:sensory receptors-Morris/Maistro, 11/e, page 83
  31. Sound – a psychological experience created by the brain in response to changes in air pressure that are received by the auditory system. Sound Waves – changes in pressure caused when molecules of air or fluid collide with one another and then move apart again. Frequency – the number of cycles per second in a wave. Hertz (Hz) – unit of measurement (in cycles per second) for the frequency of sound waves. The human ear responds to frequencies from approximately 20 to 20,000 Hz. In sound, frequency is the primary determinant of pitch. Pitch – auditory experience corresponding primarily to frequency of sound vibrations resulting in a higher or lower tone. Image credits: sound: high note, wavelengths-Derek Borman, sound: low note, wavelengths-Derek Borman
  32. Amplitude – the magnitude of a wave; in sound, the primary determinant of loudness. Decibel – unit of measurement for the loudness of sounds. As we grow older, we lose some of our ability to hear soft sounds. Image credits: woman singing-©iStockphoto.com/afhunta, sound: volume, wavelengths-Derek Borman
  33. Image credits: chart: decibels-Morris/Maisto, 11/e p. 97, earphones-©iStockphoto.com/Aldra
  34. Overtones – tones that result from sound waves that are multiples of the basic tone; primary determinant of timbre. Timbre – the quality or texture of a sound; caused by overtones. Image credit: piano and violin-©iStockphoto.com/Yenwen Lu
  35. Sound waves gathered by the outer ear are passed along to the eardrum, causing it to vibrate. The vibration of the eardrum causes the hammer, the anvil, and stirrup to hit each other in sequence, amplifying and carrying the vibrations to the oval window and on to the fluid in the cochlea of the inner ear. In the inner ear, movement of the basilar membrane stimulates sensory receptors in the organ of Corti, and this stimulation of the hair cells (see next slide) produces auditory signals that travel to the brain through the auditory nerve. Oval window – membrane across the opening between the middle ear and inner ear that conducts vibrations to the cochlea. Cochlea – part of the inner ear containing fluid that vibrates, which in turn causes the basilar membrane to vibrate. Basilar membrane – vibrating membrane in the cochlea of the inner ear; it contains sense receptors for sound. Organ of Corti – structure on the surface of the basilar membrane that contains the receptor cells for hearing. Auditory nerve – the bundle of axons that carries signals from each ear to the brain. Neural Connections: Each ear sends messages to both cerebral hemispheres. The nerve fibers from the ears cross over in the medulla, and then they are sent to various areas of the brain. Ultimately, their destination is the temporal lobe of each hemisphere. Image credit: illustrations: structure of the ear-Adapted from LivePsych by Pearson, Inc. and Tutis Villis
  36. Organ of Corti – structure on the surface of the basilar membrane that contains the receptor cells for hearing. At the top of each hair cell is a bundle of fibers. If the fibers bend as much as 100 trillionths of a meter, the receptor cells transmit a sensory message to the brain. Image credit: illustration: hair cell-Morris/Maisto, 11/e p. 100
  37. Loudness is determined primarily by how many neurons are activated. The coding of pitch is more complicated. There are two views of pitch discrimination: Place theory – pitch is determined by the location of greatest vibration in the basilar membrane. Frequency theory – pitch is determined by the frequency with which hair cells in the cochlea fire. Volley principle – refinement of frequency theory; it suggests that receptors in the ear fire in sequence, with one group responding, then a second, then a third, and so on, so that the complete pattern of firing corresponds to the frequency of the sound wave. Image credit: sound: high note=Derek Borman, sound: low note-Derek Borman, illustration: theories of hearing-Adapted from LivePsych by Pearson, Inc. and Tutis Villis
  38. Image credit:
  39. Deafness: Approximately 28 million Americans have some form of hearing loss, and about 10 million of those cases are the result of exposure to noise (e.g., leaf blowers, chain saws, etc.). Hearing aids that utilize digital technology can enhance speech sounds while reducing background noise. Surgery can help those with conductive hearing loss due to a stiffening of the connections between the bones of the middle ear. If deafness results from cochlear damage, implants can be surgically inserted that transmit electrical signals through a synthesizer directly to the auditory nerve, which then conveys an auditory message to the brain. If a child is born deaf or become deaf at an early age, the National Association of the Deaf argues that surgical procedures that only partially restore hearing may not prove beneficial to the child. Tinnitus: Tinnitus is a hearing disorder affecting 1 in 8 people. Its symptom is a steady, high-pitched hum that does not go away. In some cases, the sound can be unbearably loud. Tinnitus results from irritation or damage to the hair cells that can be caused by loud sounds or toxins, certain medical conditions, and some antibiotics. Drug therapies, implants that create “white noise,” and biofeedback are used to treat tinnitus. Image credit: person signing-©iStockphoto.com/Fotofrank
  40. Image credit:sensory receptors-Morris/Maistro, 11/e, page 83
  41. How humans smell remains an open question. When we inhale, the air we breathe flows over approximately 12 million odor-detecting cells in the naval cavity. Each of these cells responds only to some odorant molecules, sending messages to the olfactory bulb, and then on to the olfactory cortex in the temporal lobes of the brain where we are able to recognize and remember about 10,000 different smells. How the message from the nose results in the sensation of smell remains a mystery. Odor sensitivity is related to gender and age. Women and adults age 20-40 have the best sense of smell. Olfactory bulb – the smell center in the brain. Pheromones – chemicals that communicate information to other organisms through smell. Image credit: illustration: smell-Morris/Maisto, 9/e p. 100; Source: Human Anatomy and Physiology by Anthony J. Gaudin and Kenneth C. Jones. Copyright © 1989. Reprinted by permission
  42. Taste (the sensory qualities of sweet, sour, salty, bitter, and umami – sensitivity to MSG and other proteins) is different from flavor (a complex interaction of taste and smell). Taste buds – structures on the tongue that contain the receptor cells for taste. All areas of the tongue can distinguish all taste qualities, but some areas may be more sensitive to certain tastes than others. The sensation of taste occurs when the chemical substances in the food we eat come into contact with the taste buds. The taste buds then release a neurotransmitter that causes adjacent neurons to fire, sending a nerve impulse to the parietal lobe of the brain and to the limbic system. Image credit: illustration: taste=Morris/Maisto, 11/e p. 104
  43. Kinesthetic senses – senses of muscular movement, posture and strain on muscles and joints. Receptors provide constant feedback from the stretching and contraction of muscles. This information travels via the spinal cord to the parietal lobes (the same brain area that perceives the sense of touch). Vestibular senses – the senses of equilibrium and body position in space. The vestibular senses originate in the inner ear, where the impulses from hair cells travel to the brain along the auditory nerve. Some messages from the vestibular senses go to the cerebellum (which plays a role in reflexes and coordinated movement) while other go to the parietal lobe for analysis and response. Image credit: standing on hand=©iStockphoto.com/Get4Net
  44. The Skin Senses The skin is the largest sense organ. Some information from the receptors in the skin is sent through the medulla and thalamus to the sensory cortex of the parietal lobes of the brain. Other information goes through the thalamus and then to the reticular formation, which is responsible for arousal of the nervous system. Skin receptors contribute to sensations of pressure, temperature, and pain. The skin senses are remarkably sensitive, especially those in the face and fingertips. Image credit:massage-©iStockphoto.com/Stills
  45. More people visit doctors for relief of pain than for any other reason. Yet, the sensation of pain in many ways remains mysterious. Gate-Control Theory – the theory that a “neurological gate” in the spinal cord controls the transmission of pain messages to the brain; if the gate is open, we experience more pain than when the gate is closed. Biopsychosocial Theory – the theory that the interaction of biological, psychological and cultural factors influences the intensity and duration of pain. Biological mechanisms involve the degree to which tissue is injured and our pain pathways have adapted. Genetics also plays a role in pain sensitivity. Psychological mechanisms such as thoughts, beliefs and emotions can affect our experience of pain. For example, the amount of pain people expect to feel is predictive of how much pain they actually perceive. The ability to cope with pain also mediates the perception of pain. Social mechanisms such as the degree of family support can also influence pain perception. Those who report greater levels of family support report lower levels of perceived pain, less reliance on medication, and greater activity levels than those with lower levels of family support. Alternative Treatments There are many treatments available for reducing pain, though none of them is fully effective against all kinds of pain. This has given rise to many “alternative medicine” approaches for controlling chronic pain. How they work to reduce pain is often not clear. Placebo effect – pain relief that occurs when a person believes a pill or procedure will reduce pain. The actual cause of the relief seems to come from endorphins. Image credit:brain-©iStockphoto.com/Henrik Jonsson, back pain-©iStockphoto.com/Mads Abildgaard, Acupuncture-©iStockphoto.com/TouchPhotography
  46. Image credit:sensory receptors-Morris/Maistro, 11/e, page 83
  47. Image credit: rubber bands-©iStockphoto.com/Shag Photo
  48. Gestalt psychologists believed that the brain creates a coherent perceptual experience that is more than simply the sum of the available sensory information and that is does so in predictable ways. Image credits: architectural background-©iStockphoto.com/Jorge Delgado, Berries-©iStockphoto.com/Amriphoto, flea market table-©iStockphoto.com/ROMA-OSLO, rubber bands-©iStockphoto.com/Shag Photo
  49. One of the basic perceptual processes involves distinguishing the object of one’s attention (i.e.., the “figure”) from the background (i.e., “ground”).Image credit: yellow spider on yellow flower-©iStockphoto.com/Dmitry Galanternik
  50. Proximity – when objects are close to one another, we tend to perceive them together rather than separately. Image credits: Gestalt principles animations-Derek Borman
  51. Similarity – objects that are of a similar color, size, or shape are usually perceived as part of a pattern. Image credits: Gestalt principles animations-Derek Borman
  52. Closure – we are inclined to overlook incompleteness in sensory information and to perceive a whole object even when none really exists. Image credits: Gestalt principles animations-Derek Borman
  53. Continuity – items that continue a pattern or direction tend to be grouped together as part of the pattern. Image credit: tangled roots-©iStockphoto.com/avi T
  54. Perceptual constancy – a tendency to perceive objects as stable and unchanging despite changes in sensory stimulation. Size constancy – the perception of an object as the same size regardless of the distance from which it is viewed. Shape constancy – a tendency to see an object as the same shape no matter what angle it is viewed from. Color constancy – an inclination to perceive familiar objects as retaining their color despite changes in sensory information. Brightness constancy – the perception of brightness as the same, even though the amount of light reaching the retina changes. Image credit: Open Your Book - textbook background-From Ciccarelli, Psychology, 1/e pp. 213-214,Open Your Book - open textbook-From Ciccarelli, Psychology, 1/e pp. 114-115
  55. We use many cues to determine the distance and depth of objects, some of which can be processed using one eye (monocular cues) while other cues require two eyes (binocular cues). Image credit: icon: helmet-©istockphoto.com/Li Shen Jun, Spyglass-©iStockphoto.com/On The Spot Images
  56. Interposition – monocular distance cue in which one object, by partly blocking a second object is perceived as being closer. Image credit: night cityscape-©iStockphoto.com/adamkaz, Spyglass-©iStockphoto.com/On The Spot Images
  57. Linear perspective – monocular cues to distance and depth based on the fact that two parallel lines seem to come together at the horizon. Image credit: road w/ trees-©iStockphoto.com/pixonaut, spyglass-©iStockphoto.com/On The Spot Images
  58. Aerial perspective – monocular cue to distance and depth based on the fact that more distant objects are likely to appear hazy and blurred. Image credits: man mountains in distance-©iStockphoto.com/Sportstock, Spyglass-©iStockphoto.com/On The Spot Images
  59. Elevation – monocular cue to distance and depth based on the fact that the higher on the horizontal plane an object is, the farther away it appears. Image credits: tree-©iStockphoto.com/Maksym Bondarchuk, Spyglass-©iStockphoto.com/On The Spot Images, road with tree-©iStockphoto.com/AVTG
  60. Texture gradient – monocular cue to distance and depth based on the fact that objects seen at greater distances appear to be smoother and less textured. Image credit: flat rocks to water-©iStockphoto.com/Arnau Design, Spyglass-©iStockphoto.com/On The Spot Images
  61. Shadowing – monocular cue to distance and depth based on the fact that shadows often appear on the parts of objects that are more distant. Image credits: sphere-©iStockphoto.com/Sean Gladwell, Spyglass-©iStockphoto.com/On The Spot Images
  62. Motion parallax – monocular distance cue in which objects closer than the point of visual focus seem to move in the direction opposite to the viewer’s moving head, and objects beyond the focus point appear to move in the same direction as the viewer’s head. Image credits: kids looking out window-©iStockphoto.com/Marina Dyakonova, Lamb-©iStockphoto.com/Life on White, spyglass-©iStockphoto.com/On The Spot Images, Goose-©iStockphoto.com/Online Creative Media, mountains with lake-©iStockphoto.com/Studio 9Fifteen, mountains with meadow-©iStockphoto.com/browndogstudios,Mountains-©iStockphoto.com/Edward Shnekendorf
  63. Binocular cues – visual cues requiring the use of both eyes. Stereoscopic vision – combination of two retinal images to give a three-dimensional perceptual experience. Retinal disparity – binocular distance cue based on the difference between the images cast on the two retinas when both eyes are focused on the same object. Convergence – a visual depth cue that comes from muscles controlling eye movement as the eyes turn inward to view a nearby stimulus. Image credit: binoculars-©iStockphoto.com/Alex Staroseltsev
  64. Sounds waves coming from source B will reach both ears simultaneously. A sound wave from source A reaches the ear first, where it is also louder. The head casts a “shadow” over the other ear, thus reducing the intensity of the delayed sound in that ear. We locate the source of sounds by using both monaural (single-ear) and binaural (two-ear) cues. One monaural cue involves loudness; loud sounds are perceived as closer than faint sounds, and changes in loudness are perceived as changes in distance. One binaural cue also involves loudness. Sound signals arriving from a source off to one side of a person will be louder in the ear nearer to the source than the ear farther from the source (because the head partially blocks the sound). Another binaural cue involves the timing of sounds; sound signals will reach the ear closer to the source of the sound before they reach the other ear, indicating which direction from the person the source of the sound is located. Image credit: illustration: location of sounds- Morris/Maisto, 9/e p. 113, Source: From Foundations of Psychology by E.G. Boring, H.S. Langfeld, & H.P. Weld (1976). Reprinted by permission of John Wiley & Sons
  65. Perception of movement is a complicated process involving: Visual messages from the retina Messages from the muscles around the eyes as they shift to follow a moving object Autokinetic illusion – the perception that a stationary object is actually moving. Stroboscopic motion – apparent movement that results from flashing a series of still pictures in rapid succession, as in a motion picture. Phi phenomenon – apparent movement caused by flashing lights in a sequence as on a theater marquee.
  66. When we experience a visual illusion, we are fooled into “seeing” something that is not there. Perceptual illusions occur because the stimulus contains misleading cues that give rise to inaccurate or impossible perceptions. Image credit: illustraton: perceptual illusions=Morris/Maisto, 9/e p. 115
  67. Despite the fact that all humans have the same sense organs and perceptual capabilities, several personal factors can influence one’s perceptions. Motivation and Emotion – People’s desires, needs and fears shape their perceptions. Values – The value that people place on an object can influence their perception of the object. Expectations – People see what they expect to see, overlooking stimuli that are inconsistent with their expectations. Cognitive style – People develop ways of dealing with the environment that affect how they perceive the world. For example, field-dependent individuals tend to perceive the environment as a whole and do not tend to focus on individual features or objects in their visual field. Field-independent individuals tend to maintain perceptual distinctions among the various aspects of their visual environment. Experience and Culture – Cultural differences cause people to attend to different things while viewing the same image; a person’s attention is often drawn to what is novel. Also, a person with much experience or expertise in a subject can perceive more subtle features of a stimulus than someone with less experience or expertise. Personality – Personality characteristics can serve to prime individuals or make them more likely to perceive stimuli that are consistent with characteristics of their personality. Image credit: diverse people with different reactions-©iStockphoto.com/ALiJA
  68. Image credit: sensory receptors-Morris/Maistro, 11/e, page 83
  69. Image credit: topbar: wanted sign-Charlie Levin, adapting wooden board image from ©istockphoto.com/andynwt, topbar: cactus-©istockphoto.com/Lee Daniels, topbar: wooden board-©istockphoto.com/andynwt
  70. Instructor: Behind the little girl’s right shoulder, a black carousel horse appears and disappears. Image credit: carousel-©iStockphoto.com/Monique Harris
  71. Instructor: The change in this slide appears on the left side. A smokestack appears and disappears. Image credit: smokestacks-©iStockphoto.com/AVTG
  72. This demonstration can be used to remind the students that in between sensation and perception are a whole host cognitive steps that must be completed in order for us to make sense of our world.
  73. Blind spot - area in the retina where the axons of the three layers of retinal cells exit the eye to form the optic nerve, insensitive to light. Image credit: topbar: helmets-©istockphoto.com/Li Shen Jun, topbar: athletic field=©istockphoto.com/Jamie Otterstetter
  74. Image credits:icon: classic studies car ©istockphoto.com/Brian Sullivan topbar: chrome & license plate-©istockphoto.com/Grafissimo, topbar:red shiny car background-©istockphoto.com/Jon Helgason
  75. Image credit: flag color afterimage-From Ciccarelli, Psychology, 2/e p. 100
  76. topbar: wanted sign Charlie Levin, adapting wooden board image from ©istockphoto.com/andynwt topbar: cactus ©istockphoto.com/Lee Daniels topbar: wooden board ©istockphoto.com/andynwt
  77. Image credits:topbar: helmets ©istockphoto.com/Li Shen Jun; topbar: athletic field©istockphoto.com/Jamie Otterstetter