This document discusses the psychological properties and associations of different colors. Red is associated with physical attributes like strength and aggression. Blue is associated with intelligence, communication, and calmness. Yellow is associated with emotions like optimism and creativity but also irrationality and anxiety. Green represents balance, harmony, and peace while violet signifies spirituality.

1. Psychological Properties Of Colours
Colours and Emotion

2. RED - Physical
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Positive: Physical courage, strength, warmth,
energy, basic survival, 'fight or flight',
stimulation, masculinity, excitement.
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Negative: Defiance, aggression, visual impact,
strain.

3. BLUE - Intellectual
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Positive: Intelligence, communication, trust,
efficiency, serenity, duty, logic, coolness,
reflection, calm.
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Negative: Coldness, aloofness, lack of
emotion, unfriendliness.

4. YELLOW -Emotional
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Positive: Optimism, confidence, self-esteem,
extraversion, emotional strength,
friendliness, creativity.
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Negative: Irrationality, fear, emotional
fragility, depression, anxiety, suicide.

5. GREEN - Balance
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Positive: Harmony, balance, refreshment,
universal love, rest, restoration, reassurance,
environmental awareness, equilibrium,
peace.
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Negative: Boredom, stagnation, blandness,
enervation.

6. VIOLET - Spiritual
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Positive: Spiritual awareness, containment,
vision, luxury, authenticity, truth, quality.
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Negative: Introversion, decadence,
suppression, inferiority.

7. ORANGE
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Positive: Physical comfort, food, warmth,
security, sensuality, passion, abundance, fun.
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Negative: Deprivation, frustration, frivolity,
immaturity.

8. PINK
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Positive: Physical tranquility, nurture,
warmth, femininity, love, sexuality, survival
of the species.
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Negative: Inhibition, emotional
claustrophobia, emasculation, physical
weakness.

9. GREY
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Positive: Psychological neutrality.
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Negative: Lack of confidence, dampness,
depression, hibernation, lack of energy.

10. BLACK
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Positive: Sophistication, glamour, security,
emotional safety, efficiency, substance.
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Negative: Oppression, coldness, menace,
heaviness.

11. WHITE
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Positive: Hygiene, sterility, clarity, purity,
cleanness, simplicity, sophistication,
efficiency.
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Negative: Sterility, coldness, barriers,
unfriendliness, elitism.

12. BROWN
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Positive: Seriousness, warmth, Nature,
earthiness, reliability, support.
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Negative: Lack of humor, heaviness, lack of
sophistication.