Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brooke McMillan Online Community Management During Tough Times

900 views

Published on

  • Be the first to comment

Brooke McMillan Online Community Management During Tough Times

  1. 1. Online Community Manager: Brooke McMillan
  2. 2. LIVESTRONG : Everyone Has a Story
  3. 3. • Amplify the Mission of LIVESTRONG • Educate on wide variety of cancer topics • Recruit event participants and advocates • Engage in meaningful conversation • Reach out to those in need • Empower survivors to share storiesLIVESTRONG : Everyone Has a Story
  4. 4. Social MediaHelps Keep the Mission in Focus
  5. 5. LIVESTRONG : We’re About the Hard Stuff
  6. 6. LIVESTRONG : We’re About the Hard Stuff
  7. 7. LIVESTRONG : We’re About the Hard Stuff
  8. 8. Social Media Isn’t MagicModeration and Redirection Is
  9. 9. Everyone has a voice…yes…even that guy.
  10. 10. Everyone has a voice…yes…even that guy.
  11. 11. Everyone has a voice…yes…even that guy.
  12. 12. • Protect the community from the hate • Mission + Community = Organic Awesome • Highlight the community’s stories • Don’t take it personallyEveryone has a voice…yes…even thatguy
  13. 13. It’s Not About You
  14. 14. Don’t take it personally unless it’s personal
  15. 15. Don’t take it personally unless it’s personal
  16. 16. • www.LIVESTRONG.org • Twitter.com/LIVESTRONG • Facebook.com/LIVESTRONG • Blog.LIVESTRONG.org • Pinterest.com/LIVESTRONG • Flickr.com/LIVESTRONGArmy • YouTube.com/LIVESTRONGArmyLIVESTRONG Online Communities

×