1. Pure SalesTraining Limited, 32 ParkGreen, Macclesfield,Cheshire SK11 7NA
T 0800 840 4012 E anne@puresalestraining.com W www.puresalestraining.com
Fifteen years ago I founded Phonetic Ltd,a B2B
telemarketing agency.Phonetic grew through the
teaching of relationship,rapport and communication
skills to our employees and we threw away robotic
scripts.I formed Pure SalesTraining to help other
companies do the same whilst enjoying amazing results
with happy telephone sales staff.
About Pure
SalesTraining and
Anne Bagnall
IwouldstronglyrecommendAnnetoanyone
whoneedshelpdevelopingandimplementing
abespoketelephonesalesmanagerstructure
intotheircompany.Shehasbroughtaunique
benefittomybusinessbyhelpingustodevelopa
structurethatwilladdvaluetoourbusinessand
delivergreatcustomerservicetomyclients
David Fenton, Managing Director Silgo lubricants
SinceAnne’straining,manyofthetechniques
andapproachesshesuggestedhavebeen
implementedandwillnowfeatureinall
ournewstartertrainingpackages.Iwould
recommendAnnetoanycallcentrethinkingof
revisingtheiroutboundtraining.
AdamTite, DipCII,OutboundTeam Manager, Premierline Direct
Call for more details on:
0800 840 4012 or to register go to
www.puresalestraining.com
Anne Bagnall
Hear what some of our
customers are saying... Our telephone skills training course is endorsed by
The Institute of Sales and Marketing Management.
Overall a very comprehensive,
well planned and well put
together training programme.
Pure SalesTraining ensures
their training programme aligns with a clients business.
The CPD Standards Office
CPD Provider: 21412
2015 - 2017
www.puresalestraining.com

2. Pure SalesTraining Limited, 32 ParkGreen, Macclesfield,Cheshire SK11 7NA
T 0800 840 4012 E anne@puresalestraining.com W www.puresalestraining.com
Intro
-Trainer introduction
- Review course outline
Module 1 -Core skills
-Communication
- Rapport building
-Active listening
Break
Module 2 - Sales foundations
- FAB selling
- Reaching the Decision Makers
Break/Lunch
Module 3 - Putting together
your sales approach withAIDA
- Attention -The importance of a great opening
- Identify - Identifying needs through
questioning techniques
- Desire - Selling your services or products
through FAB
- Action -When to take action,
theClosingWindow
Lets hit the phones
- Putting your new skills to the test with
121 coaching fromAnne Bagnall
360 Degree
LiveTelephone
SkillsCourse
www.puresalestraining.com

3. There is no doubt that any kind of sales approach
has not enjoyed the best of reputations.As a result
high rejection rates can make sales roles miserable
for many of those employed in the industry.
360 Degree
LiveTelephone
SkillsCourse
When: As required
Duration: 1 day
Time: 9.00 - 4.00
Where: Your premises or our training
centre in Macclesfield
Course details and outline
Pure SalesTraining was formed to demonstrate that sales in any form,
whether it be over the telephone or face-to-face can be enjoyable
and rewarding by just using your own personal style and focussing
on building relationships and rapport, rather than trying to persuade
people to buy what they don’t need.
Focus on people’s needs and build a relationship - the key to sales
success.This course has all the building blocks to create the right
environment and can be delivered bespoke to your team.
LearningOutcomes
• Build rapport from a standing start.
• Focus on relationship not task.
• Reach the decision makers quickly and effectively.
• Effective listening and questioning techniques to
gain maximum information and unearth needs.
• Know when to close with the‘closing window’.
Who should attend?
Whether your sales personnel are brand new to telephone work
or seasoned professionals, this course is designed to bring fresh
thinking and a holistic approach to the world of
telephone selling.
Pure SalesTraining Limited, 32 ParkGreen, Macclesfield,Cheshire SK11 7NA
T 0800 840 4012 E anne@puresalestraining.com W www.puresalestraining.com
www.puresalestraining.com