2. TELEMARKETING
DEFINITION AND BEST PRACTICES
CONNIEKNOWS.COMMany think that telemarketing is one of the most
divisive strategies in modern marketing. Some
companies and organizations have actually used
unethical practices that have made several
governments across the globe pass legislation on
telemarketing. This has forced companies to
make drastic changes to their script-writing
principles and made sure that their agents adhere
to legal requirements while being able to meet
demanding production quotas.
Telemarketing – Definition And Best Practices
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Telemarketing – Definition And Best Practices
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However, if telemarketers just
abide by any local, regional, or
national regulations, then
telemarketing becomes a
powerful tool you can choose in
advancing your business.
Especially when you belong in a
highly competitive market,
telemarketing helps you maintain
profitability. That is as long as it
provides a continuous influx of
quality leads.
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Telemarketing – Definition And Best Practices
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Telemarketing
Defined
While telemarketing has acquired a bad
reputation throughout these years, it
should not be disregarded as an
effective measure in customer
conversion. Telemarketing is a marketing
strategy that involves connecting with
customers over the telephone or, more
recently, through web-based video
conferencing. It can help provide
information, generate interest, factor
customer feedback, make appointments,
create opportunities, and produce leads
by telephone.
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Telemarketing – Definition And Best Practices
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Telemarketing is often used to
try to sell a product or service.
It can also take the form of
surveys or information
gathering like in political
campaigns. Telemarketing can
professionally present your
brand, product or services to
potential customers and help
provide a stream of
appointments based on
customers who are looking for
precisely what you offer.
6. TELEMARKETING
DEFINITION AND BEST PRACTICES
CONNIEKNOWS.COM
It is a significant strategy in business-to-business
sales, event promotion, and lead generation for
more sophisticated sales procedures. And there
are many various industries that rely heavily on
telemarketing to achieve improved results in
different ways. Some belong to financial services,
vacation and time share, cable and Internet
services, and even charitable organizations.
Telemarketing – Definition And Best Practices
Connieknows.com
8. TELEMARKETING
DEFINITION AND BEST PRACTICES
CONNIEKNOWS.COM
A one-size-fits-all presentation does not really
apply to telemarketing. Services vary depending
on your industry, and this means that best
practices will vary too. Nevertheless, there are still
some common wisdom that binds all sales calls.
Telemarketing – Definition And Best Practices
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Telemarketing – Definition And Best Practices
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Knowledge – It is essential
that the telemarketer is
knowledgeable, competent
and a good listener. They
should have in-depth
knowledge of what the
company sells or the services
it provides, and that they can
answer specific questions
quickly about them too. They
should undergo training in
dealing with different
situations and customers.
10. TELEMARKETING
DEFINITION AND BEST PRACTICES
CONNIEKNOWS.COM
Empathy- As human beings, we appreciate
empathy. As a telemarketer, this should resonate
in the words you use, the tone of your voice and
your listening skills. You need to listen to what
prospects and customers want to be an effective
sales person.
Telemarketing – Definition And Best Practices
Connieknows.com
11. TELEMARKETING
DEFINITION AND BEST PRACTICES
CONNIEKNOWS.COM
Patience – Rushing the process will only irritate
the customer. Words should be spoken slowly and
clearly. You should be polite throughout the entire
call and start the conversations with a smile.
Telemarketing – Definition And Best Practices
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12. Telemarketing – Definition And Best Practices
Connieknows.com
The Take Away
Telemarketing has had its share of bad reps, but it
is undeniable how it can greatly help any
organization who does it right. With the wisdom
shared above and lots of practice, you’ll find
becoming an efficient telemarketer in a short
space of time a very easy endeavor. If that seems
a challenge for you, you can always seek help
from telemarketing professionals.
13. TELEMARKETING
DEFINITION AND BEST PRACTICES
Telemarketing – Definition And Best Practices
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