This document provides guidance on defining your personal brand by having the reader reflect on their background including what they do, their passions, and who their target audience is. It then instructs the reader to define their brand in 3 short statements about how they want to be known focusing on their skills, qualities, and value.

1. Provided by OptimalResume.com
Defining Your Brand
BACKGROUND
What do you do?
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What are your passions?
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Who is your audience?
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DEFINE YOUR BRAND
How do you want to be known? Define your brand.
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