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IoT Opportunities in Shenzhen and Beyond
- 1. ©ARM 20161 Welcome mbed Connect Asia 2016 #mbedConnectAsia
- 2. ©ARM 2016 David Pan 潘劭齐 Mbed Connect Asia Director of Marketing – Asia, ARM December 5th, 2016 Good Morning and Welcome! 早上好！欢迎您参加！
- 3. ©ARM 20163 IoT opportunities everywhere RoboticsMedical Smart factor y Wearables VR/AR Building Automation Industrial Agriculture Retail Smart Grid Networking Cloud services Education Asset Trackin g Green Transportation Intelligent Home Automotive Consumer
- 4. ©ARM 20164 IoT: “There is More Going On Than You Might Think” 50 %IoT companies will be less than 3 years old by 2018 Of companies exploring or using IoT internally Believe IoT will inspire new working practices or business processes 76% 29% Gartner, 2013 Economist Intelligence Business Unit Study released October, 2013 Of companies exploring or using IoT externally 74%
- 5. ©ARM 20165 App management Load balancing Analytics and rules Scale-out Data storage Web servers Connecting chip to cloud IoT cloud applications Provision Device services Update Connect mbed Cloud mbed clients – mbed OS, tools Device silicon and hardware IoT device application Device software Third-party cloud services
- 6. Over 200K ARM mbed developers worlwide and growing at 30%+ every year organically.
- 7. ©ARM 20167 Over 66 partners, 15 new in 2016
- 8. ©ARM 20168 2016 CSIP Award for ARM mbed ARM’s continual commitment to investing in China has been recognized by the Chinese government. Example: CSIP Award Recognition from 2016 World IoT Expo at Wuxi on Oct 31st, 2016: ARM mbed as the Best Localized IoT Solution
- 9. ©ARM 20169 #mbedConnect Special thanks to 廈门市物联网 产业研究院
- 10. ©ARM 201610 Shenzhen and IoT
- 11. ©ARM 201611 Morning Agenda 09.30 – 09.40 Opening Remarks David Pan Director of Marketing Asia, ARM 09.40 – 09.45 Welcome to Shenzhen Ming Wang Initiator, Shenzhen Foundation of IoT 09.45 – 10.30 Building the Next Generation IoT for a global ecosystem Michael Horne VP Sales & Marketing & Deputy GM, ARM 10.30 – 10.45 ARM Accelerator: ARM Accelerator Enables IoT Innovations Andy Chen CEO of ARM Accelerator 10.45 – 11.15 Coffee Break / Networking 11.15 – 12.05 Industry Panel: Opening the door to IoT through edge computing ST, Baidu, Xiamen IoT Research Center, Lierda, Minewtech Lifeng Geng IoT Segment Marketing Manager, ARM 12.05 – 12.15 mbed Partnership Signing Ceremony: Minew Bing Yin Sales Director, ARM 12.15 – 13.30 Lunch / Networking
Editor's Notes
- Welcome Introduction of myself and my role at ARM IoTBU Introduction of mbed Connect Asia For many of you, this may be your first mbed Connect event. You are coming from all parts of Asia and thank you so much for taking out the time from your busy schedule to come here. I hope that you will leave the event today with great ARM mbed IoT learning experience and friendships built among IoT industry peers. Speaking of IoT, let’s take a look at the industry overview.
- Like many of you, most people often wonder where IoT opportunities are. There is so much hype, yet it seems like we are so remote from monetizing the opportunities. This morning, during his keynote speech, “Building the Next Generation IoT for a global ecosystem” Michael Horne, ARM’s VP of Sales and Marketing and Deputy GM of ARM IoTBU, will discuss some of our observations.
- From Gartner’s research report and Economist Intelligence Unit report, we have also observed the following statistics: 50% of IoT companies will be less than 3 years old by 2018. We are pleased to have ARM Accelerator’s CEO, Andy Chen, to give us a discussion of the what they see at the startup scene. 76% internally; 74% externally: This morning, during Industry Panel Discussion, we will also have opportunity discussions by: ARM mbed partners that are IoT industry players such as ST, Baidu, Lierda, and Minew Tech, Xiamen City IoT Research Center, will also provide their view on how Chinese government is supporting IoT industry development. ----------- As a precursor to the industry overview: There have been lots of predictions about IoT over the years. I really like this one from Gartner. But we also wanted to get some hard data on what was going on in the industry… EIU report. The Internet of things business Index: a quiet revolution gathers pace is an Economist Intelligence Unit report, sponsored by ARM. It is intended to gauge the current and future use of the Internet of things by the global business community. So What about all of you? What are you doing and what are the biggest challenges? This report draws on two main sources for its research and findings. In June 2013, The Economist Intelligence Unit surveyed 779 senior business executives based in 71 countries. Several insights from the report 30% Believe it will unlock new opportunities 29% Believe it will inspire something new 95% (resoundingly) expect to be using IoT. Some of the key triggers that are bring about this revolution Cost of sensors and actuators RFID identification tags – fallen by 40%, over last 18 months now about US$0.10/tag MEMS devices – fallen by 80-90% over past 5 years WiFi routers once $200 dollars are now $10. Haier appliances says this is a cost point they can absorb to create networked appliances Internet Protocol Version 6 (IPV6) Extends the number of unique IP address and there by enabling cloud data storage and analytics Smartphone and Tablets Mobile computing allows rendering and consumption of software as a service (SaaS) examples: healthcare, and security Some of the results from this survey have been used to create the inaugural Internet of things business index, featured in this report. Alongside the survey the EIU conducted a series of in-depth interviews with senior executives and experts.
- In 2015, 7.3B global population ARM ecosystem produced over 15B devices Means on average, everyone had 2 new ARM devices Some may disagree, but I would like to think that we know the electronic device business very well. What we have been researching and attempting to solve, is the creation of a unified device management platform to really help our ecosystem partners grow in the IoT space. This year, we are pleased to announce that mbed Cloud would help all of us get there over the next few years. We do this by collaborating, not competing with cloud service providers such as IBM Watson, Azure, AWS by focusing our role providing device security management service, while they focus on data storage and data application development. In this manner, our OEM partners can easily work with the integrated economic values we provide. To learn more about mbed OS, mbed Cloud products and technologies, we have an exciting afternoon of technology tracks led by ARM IoTBU’s products and engineering team leaders for your learning experience. 2015 年，全世界人口是 73 亿人，而 整个 ARM 合作伙伴生态 制造了 150 亿个电子设备，相当于全世界每一个人有两个ARM 的设备。 所以，希望在场的贵宾们可以暂且同意我们 ARM 应该还算是懂电子设备的。 因此，我们今年年初开使要解决的是云端的设备管理，而mbed Cloud 就是我们成功开发的结晶。 我们跟大部份市面上现有的云端服务商都有整合合作关系，这让我们的 OEM 合作夥伴 可专注于他们拿手的 设备产品开发、及针对使用者的云端应用层开发，而把最困难、繁琐的 设备安全、链接、管理及 firmware 更新，让 mbed Cloud 处理。 Takeaway: putting this into context, this is how our OEMs use mbed Cloud to develop & deploy in their IoT systems. We’re setting out to solve the hard problem of managing devices in a multi-cloud world. We understand devices very well, as the ARM partnership has shipped over 15B devices in 2015 alone. mbed Cloud takes care of managing those devices, including the Connecting, Securing and Updating of them – freeing up our OEM customers to focus on what they do best, which is to write the device and cloud applications, in any cloud environment they choose. We have strong partnerships with all Cloud providers that our OEM customers use, and mbed Cloud is compatible with all Cloud environments.
- Growing at more than 30% every year, we are pleased to have over 200,000 ARM mbed developers worldwide. The global open source ARM mbed developer community is the driving force of our product development, as we participate in the sharing economy. This is fundamental to our belief that technology collaboration is necessary for driving product excellence. Isolated, we fail. United, we succeed. In late afternoon today, there will be technical workshops for developing mbed devices.
- We are pleased to announce that ARM mbed ecosystem now has 66 official partners, with 15 new ones joining our mbed family in 2016. On behalf of ARM IoTBU, I thank you for your support this year, as we continue to grow our success in coming years. For anyone here interested to join ARM mbed partnership, please do look for our ARM sales and FAE team members to discuss partnership opportunities here today.
- Some of you may be wondering ARM’s position in investing in Asia. This 2016 “Best Localized IoT Solution” award from China’s Ministry of Industry is an example of our persistent investment of ARM mbed in China. We understand the importance of meeting local regulatory framework, and will continue to work with localization. Some of our product localization efforts in China include: online IDE in Chinese Growing Chinese mbed Forum and Chinese developer community Listening and working with Chinese government for compliance and standard-setting Supporting China-based innovation initiatives with local enterprises You may see a silhouette in the award plaque; I leave the image there to remind us that “people” are the foundation of IoT localization. ===== Our commitment to investing in China and localizing our IoT solutions in China has been recognized by China’s Ministry of Industry CSIP: China National Software and Integrated Circuit Promotion Center (CSIP) of Ministry of Industry and Information Technology
- Speaking of people, this event was made possible with the support of our partners, media, and IoT associations. Most importantly, I want to thank our Shenzhen-based ARM Sales and FAE colleagues that have invited many of you, under the leadership of Felix Liu, VP of Sales at ARM China.
- Speaking of Shenzhen, I would like to give the floor to Dr. Ming Wang, the Initiator of Shenzhen Foundation of IoT. Dr. Wang has served in Shenzhen’s technology industry for decades, facilitating the technology industry growth of this wonderful city. Let’s give him a warm welcome and a round of applause!