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Ian Farmerian@frontiering.com.au
MANAGING DIRECTOR,
FRONTIERING
SINGAPORE ~ SEPTEMBER 19 - 20, 2018
DIGIMARCONAPAC.COM | #DigiMarConAPAC
DIGIMARCONSINGAPORE.SG | #DigiMarConSingapore
How Media Will Be
Transformed By The
Blockchain
PANEL
Ian Farmer
MANAGING DIRECTOR
Ian McKee
CHIEF EXECUTIVE OFFICER
Joe Nguyen
SVP, ASIA PACIFIC
Panelists
FRONTIERING VUULR COMSCORE, INC
WHAT IS THE BLOCKCHAIN
• Blockchain is an immutable, distributed ledger or record of transactions between
a network of participants.
• The entries in the ledger are governed by pre-defined rules and validated by the
network.
3
Examples of industries being disrupted
Finance
Health data
Logistics
Government & Voting
Commerce
What problems could blockchain solve in
Advertising?
FRAUD PREVENTION
US brands will lose $6.5 billion to ad fraud in 2017 (Marketing Week, 2017)
BRAND SAFETY
Pre Bid Targeting
Contextual / Smarter placement
SMART CONTRACTS
SOME EARLY CASE STUDIES?
SOME EMERGING TOOLS / PLAYERS
STANDARDS and PROTOCOLS
LIMITATIONS / RISKS
QUESTIONS?
Ian Farmer
Managing Partner
Frontiering
Joe Nguyen
Chair, IAB Singapore
Senior VP comScore
Ian McKee
CEO
Vuulr
How Media Will Be Transformed By The Blockchain - Ian Farmer, Frontiering

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