what is Web 2.0

2. Submitted To –
.
Submitted By –

3. • Introduction
• What is Web 2.0
• Why Web 2.0
• Organization Benefits
• Tools of Web 2.0
• Conclusions

4. • The concept of “web 2.0” began with a conference
brainstorming session between o’reilly and media live
international
• It is the second generation of service available on
the web, that lets people collaborate and share
information online.
• It is a new way software developers and users,
utilize the web.

5. The second stage of development of the Internet,
characterized specially by the change from static web
pages to dynamic or user-generated content and the
growth of social media.

6. “There is no product only solutions”
• Not what customers wants but why they want.
• A problem solving approach
• Simple Solutions.

7. • Recruitment-
Organizations adopting web 2.0, tend to attract
Sophisticated, high-caliber technical candidates.
• Reduced cost-
organizations adopting web 2.0 offering low-cost, but the
Same techniques can also be applied to existing(non-web 2.0)
Products and services, lowering cost.
For eg.-
Wikis can enable your users to build documentation and
knowledge base systems, with relatively little investment from
yourself.

8. • Loyalty-
The open, participatory web 2.0 environment encourage user contribution,
enhancing customer loyalty and lifespan.
• Marketing/pr-
By taking advantage of the aforementioned benefits, marketing and PR
teams can implement low cost, wide coverage, viral strategies.

9. • Weblogs
• Wikis
• Real Simple Syndication (RSS)
• Aggregators
• Social Bookmarking and Networking
• Online photo galleries
• Audio/video-casting

10. Weblogs (blogs) –
•Easily created/updated sites.
•Publish instantly from any internet connection.
•Interactive - comment, question, link, converse.
•Collaborative page.
•Anyone can add or edit content.
•Wikipedia - friend or foe?
•Wikispaces
Wikis

11. Real Simple Syndication –
•Subscribe to “feeds” from your favorite
sites.
•New information is sent to you.
•Reduces research time
Aggregators –
• Collects and organizes the content
you subscribe to with an RSS feed

12. Social Bookmarking –
•Save web addresses of useful content.
•Share and search bookmarks.
•Generate specific resource lists.

13. Social Networking –
•Facebook, Twitter
•LinkedIn.com
•Collaborate, bookmark, share, etc.
Online Photo Galleries
–
•Publish photos online.
•Comment, and share ideas.
•Create photo stories and presentations.

14. Audio/video-
casting –
•Produce audio and video recordings.
•Publish them easily to the web.
•Creates a world-wide audience.

15. Other Fun Web 2.0 Sites –

16. • No products but solutions
• Customization ability
• Focus on long tail
• Users at value
• Specialized Database
• Software above the level of single device

18. Reference
• https://en.wikipedia.org/wiki/Web_2.0
•http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html
•Google images
•Youtube

19. Thank You