Don Tapscott and Anthony Williams authored the 2006 book "Wikinomics" which brought together cultural studies and economics by exploring how web 2.0 technologies enabled new forms of media distribution, consumption, and exchange through mass collaboration. The book argued that these peer-production processes were changing business models and the nature of human behavior and interaction on a global scale. Both Tapscott and Williams are recognized as leading authorities on collaborative innovation and the economic and social impacts of emerging technologies.

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Prosumers; Tapscott &
Williams
Phoebe Liddiard

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“Wikinomics”
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Published in 2006
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In this book, the arguments “are about the media (distribution in
particular), but also about consumption and exchange (buying
& selling- the meat and drink of capitalist economics, as The
Apprentice demonstrates every year), and about human
behaviour. So perhaps for the first time, web 2.0 has brought
cultural studies and economics together, and that is important
for media studies, as explored by Tapscott & Willisms
(2006:46)”. – OCR Media Studies A2 textbook –Julian
Mcdougall.

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Don Tapscott
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“Don is one of the world’s leading authorities on innovation,
media, and the economic and social impact of technology and
advises business and government leaders around the world. In
2011 Don was named one of the world’s most influential
management thinkers by Thinkers50.”
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“Wikinomics: How Mass Collaboration Changes Everything was
the best selling management book in 2007 and translated into
over 25 languages.”
-dontapscott.com

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Anthony D. Williams
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“Anthony D. Williams is a leading authority on collaborative
innovation and co-author (with Don Tapscott) of the
groundbreaking bestseller Wikinomics and its follow-up
MacroWikinomics: New Solutions for a Connected Planet
(Portfolio 2010).”
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“Anthony is currently a visiting fellow with the Munk School of
Global Affairs at the University of Toronto and a senior fellow for
innovation with the Lisbon Council in Brussels.”
-anthonydwilliams.com