Pros and Cons of Social Media

PRO
With over 2 billion users, you’re guaranteed
to have a large number of people within your
target audience.

CON
Any negative feedback will be highly visible.

PRO
This platform lends itself well to engagement
as people who like your page can react to,
comment on, and share your posts.

CON
With each of the billion users having several
personal connections and liked pages in their
timeline, your post may get lost in the mix.

PRO
Not only can you share new products and
updates, but you can share basic company
information like your address, hours, and
phone number.

CON
The messaging feature may lead to more
messages and inquiries from followers than
your company is able to handle.

PRO
If you so choose, you can pay to boost your
posts to reach a wider audience or even
capture new leads with Facebook Lead Ads.

CON
With Facebook’s most recent algorithm
update favoring content from your friends
and family over brands, investing in paid
advertising is the best to guarantee
you’ll be seen.

PRO
You can post pictures, videos, and
links with ease.

PRO
The use of hashtags makes it easy for you to
spread your messaging to an audience that is
searching within Facebook for what you
have to offer.

PRO
searching within Twitter for what you
have to offer.

CON
If your followers follow a lot of other accounts,
your tweets could easily be pushed to the
bottom of their feed and go unnoticed.

PRO
Your followers can easily favorite your posts
and retweet your messages to their followers;
the opposite is also true (you can favorite and
retweet your followers’ content) which leads to
high levels of engagement.

CON
Posting identical tweets to multiple accounts,
performing simultaneous actions multiple
accounts, and scheduling & automating
identical tweets to the same account are all
now against Twitter’s latest Terms of Service.

PRO
The 280 character limit does post a challenge,
yet the limit forces you to be concise and get
to the point.

CON
Negative tweets can take on a life of their
own and quickly spread throughout the site.

PRO
Links automatically shorten, meaning you
won’t waste any more characters
than necessary.

PRO
One of the fastest growing social media
platforms (especially with millennials) in terms
of both number of users and amount
of engagement.

CON
While you are able to post links in your profile
description, you are not able to do so in
individual post descriptions.

PRO
searching within Instagram for what you have
to offer.

CON
Because of the highly visual nature of the
site, Instagram doesn’t lend itself as well to
service-based companies as it does to those
who sell products.

PRO
If you have a wide variety of products to
showcase, this photo-sharing application is
perfect for showing them off.

CON
You can only share other people’s posts
through a separate app called Regram.

PRO
Until recently you could only post through a
mobile device, but now you can easily post
through a laptop or a desktop with HubSpot.

PRO
LinkedIn is highly professional in nature, so
by using it correctly you can establish yourself
as a trustworthy company who is an expert in
your field or industry.

CON
Those who spend their time on LinkedIn
are generally business professionals; if your
audience doesn’t match that description (stay-
at-home moms, teenage boys, etc.) this may
not be the platform for you.

PRO
Once you publish a post the content is
available sitewide; this means that not only
will your followers see it, but potential new
followers may come across it as well.

CON
Because of the site’s more discerning
audience, it will take quite some time for
you to actually gain their trust and establish
yourself as the expert you are.

PRO
Those on LinkedIn kind of naturally segment
themselves by industry, so once you’ve made
an account and have established yourself,
you’ll fall into your niche with others who will
appreciate your content.

PRO
Not only can you share your company’s new
products/services and industry updates, but
you can share basic company information like
your address, hours, and phone number.

PRO
Google+ content gets indexed nearly
instantly, showing up in search engine results
within an hour of being published.

CON
Millions of people have accounts, but aren’t
necessarily active on the site.

PRO
For location specific searches (“best pizza
places near me” or “dog groomers in
greenville sc”), Google prioritizes results for
businesses with Google+ accounts because
businesses with Google+ accounts are also on
Google Maps.

CON
Many people find the platform cluttered and
overall hard to use and navigate, meaning
your content could easily get lost in the mix
and never seen at all.

PRO
searching within Google+ for what you have
to offer.

PRO
You have the opportunity to host Google
Hangouts which are a unique way to facilitate
engagement with your audience.

PRO
You can segment your audience into different
circles and share more highly targeted
information within the appropriate circles.

PRO
If you have products to showcase, this pho-
to-sharing application is perfect for showing
them off with the added bonus of being able
to link each post to your webpage of choice.

CON
Because of the highly visual nature of the site,
Pinterest doesn’t lend itself as well to service-
based companies as it does to those
who sell products.

PRO
The website allows its users to pin posts to
specific boards which allows them to easily
save and find your content.

CON
The site’s audience is predominately made
of women; if your product or service has a
predominately male audience, this may not
be the best platform for you.

PRO
When a user pins a post to one of their
boards, it is automatically shared with that
user’s followers.

Pros and Cons of Social Media

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