The document discusses the strategy of the AOC Consortium for mobile services based on the UK government's approach. It advocates using responsive web design over native apps except where there are important needs not met by web. Responsive web design uses one website that adapts to different devices, while native apps must be downloaded separately for each device type. The strategy also calls for opening data and APIs when appropriate to promote development of commercial apps to meet demand rather than developing native apps internally.

1. Proposta d'Estratègia de
mobilitat del Consorci AOC
Basada en l’estratègia del
Govern del Regne Unit
Gov.uk

2. Per què una estratègia de serveis per a mòbils ?
2
% Usuaris que accedeixen
a e-Notum per mòbil

3. Quins Serveis hem de ‘mobilitzar’?
Els adreçats als ciutadans

4. ‘We are not appy, appy at all’ UK Gov approach
● Estratègia AOC en relació a mòbils:
○Ús web responsive design: 1 web x N dispositius
○ No es desenvoluparan apps natives excepte que hi hagi
necessitats importants que no es cobreixin amb WRD

6. Què entenem per una ‘‘app’’
● App nativa
○S’ha de descarregar
○Específica per 1 dispositiu
● Web app (responsive app)
○No es descarreguen
○Webs que s’adapten al dispositiu
● App híbrida

7. What is a‘Native’ App ?
● Downloaded
● Free or paid-for
● Persists on the device.
● Can access all device features
● Proprietary code
○Completely different software for
iPhone/iPad, Android, Blackberry
etc.
● Examples:
○Spotify, Angry Birds, Instagram,
Skype etc.

8. ‘Native’ App
Pros
● Revenue (download and
buy)
● Persistent presence on
device
● Can access all functions
on a device
● Snappier performance in
general
● Can be used offline, in
some cases.
Cons
● Expensive to develop &
maintain
● Needs several different
versions (Android,
iPhone, iPad, Blackberry
etc)
● Can only be downloaded
via app stores (Apple,
Google)
● Most apps are little
downloaded, and even
then rarely used.

9. Ús real de les ‘apps’ !!!
● 1.200.000 persones utilitzen apps al mòbil
● Hi ha +1.000.000 apps
● 80 apps per usuari
9

10. What is a‘Web App’
● Uses device’s built-in web browser
● Is a website which optimises its layout &
functionality for each device
● Uses open standards (HTML5)

11. Web App
Pros
● It is your website, so
costs are minimised and
maintenance.
● Uses open standards
(HTML5)
● No access though stores
● Performance still good
● Clear winning strategy for
‘utility’ services which do
not require complex
device features
Cons
● Not persistent on device
● Some device features
unavailable (camera,
address book)
● Requires internet
connection
● Not snappy enough for
some complex services
(e.g. Spotify, Facebook,
Skype)
● No ‘download and buy’
revenue stream.

12. 12

13. Estratègia
● Web responsive webs
○ Apps natives o híbrides molt rarament estan justificades
● Open Data
○ Obrir les dades / APIs (on tingui sentit) per promoure el
desenvolupament d’APPs per empreses de mercat. Si hi ha una
demanda important, el mercat desenvoluparà APPs natives

14. Backing open standards (HMTL5) rather than risking
proliferation of parallel versions of services as devices
proliferate.
How will you afford
to support The
iWatch?
Or the next big
thing?

15. And while people spend as much time
using apps as using mobile web...
…the vast
majority of app
use is for
gaming &
social
networking.