SlideShare a Scribd company logo
APIs as the lynchpin
Standardization, Disruption, and Innovation
Ed Anuff, SVP Strategy
Apigee
5/19/2016
©2015 Apigee Corp. All Rights Reserved. 2
©2015 Apigee Corp. All Rights Reserved. 3
©2015 Apigee Corp. All Rights Reserved. 4
shipmap.org by https://www.kiln.digital
©2015 Apigee Corp. All Rights Reserved. 5
https://resource? parameter
©2015 Apigee Corp. All Rights Reserved. 6
The Center for Global Enterprise
https://thecge.net
©2015 Apigee Corp. All Rights Reserved.
7
High business impact APIs
8
Unlock the
most critical
data /
services
Deliver high
value use
cases
Drive
ecosystem
adoption
©2015 Apigee Corp. All Rights Reserved.
>100
partners
40M 3rd
party
users
©2015 Apigee Corp. All Rights Reserved.
«  33M downloads
«  #3 most downloaded
consumer app 2015
«  SXSW Appy Award
2013
«  Apple “Top App”
2012 & 2013
«  Forbes Top retail app
«  Webby Award Best
integrated mobile
experience 2013
©2015 Apigee Corp. All Rights Reserved. 15
Store + mobile +
online spend 6X more
than store-only
customer
500k fitness &
medical devices
connected to healthy
rewards program
«  33M downloads
«  #3 most downloaded
consumer app 2015
«  SXSW Appy Award
2013
«  Apple “Top App”
2012 & 2013
«  Forbes Top retail app
«  Webby Award Best
integrated mobile
experience 2013
6X
spend
500k
smart
devices
Real
medical
efficacy
Significant
improvement in
diabetes and
hypertension
outcomes
©2015 Apigee Corp. All Rights Reserved. 16
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved. 18
©2015 Apigee Corp. All Rights Reserved. 19
©2015 Apigee Corp. All Rights Reserved. 20
New
channels
21
2B
©2015 Apigee Corp. All Rights Reserved.
ONE
2B
©2015 Apigee Corp. All Rights Reserved. 23
©2015 Apigee. All Rights Reserved.
Discovery services across 33 operators
2B
Mobile Connect Pilots – Identity
Authentication Use Cases
24
Fraud detection
Access to public
services
Bank
Post OfficeTelcos
Identity
Authentication
India launches
Unified
Payments
Interface (UPI)
April 13, 2016
25
Payment Services Directive 2 - Solution
26
Thank You

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