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1. CONNECTING ALL STAKEHOLDERS IN THE COUPON ECOSYSTEM

2. JICC/ACP
PROJECT
REQUIREMENTS
● Non-profit, industry managed
● No additional hardware for
retailers
● No increase in lane times for
retailers
● Has to be secure and mitigate
fraud
● Needs to work with existing
provider capabilities
● Agnostic approach to all
existing stakeholders
● Potential to secure print offers

3. WHAT IS THE
COUPON BUREAU?
A non-profit, open market platform
connecting all stakeholders in the coupon
ecosystem through technology and
community.

4. The innovation is made possible by the consensus of the industry
NON-PROFIT
Remains agnostic to the
industry and stakeholders
while being “industry
managed” through the
Board of Directors
OPEN MARKET CONNECTIVITY
Supports all contributors
to the ecosystem,
enabling innovation and
product development for
the coupon industry
Secure, shared network
that can support unlimited
coupons, data, and
instances to power today’s
coupon campaigns
NO HARDWARE
Simple connectivity
through APIs rather than
hardware. More cost
effective and easier to
implement

5. THE SOLUTION
THE COUPON BUREAU
Universal Positive Offer File
A database of all distributed,
serialized coupons available for
redemption.

6. WHY A
‘POSITIVE
OFFER FILE’?
A proactive way to
universally ensure
intended, valid
redemptions.
A digital paper-trail for
(AI) 8112 offers.

7. WHAT IS IT
NOT?
● Does not see or capture
consumer data
● Does not see or capture
basket data
● Does not reconcile/ settle
● Does not provide
distribution

8. HOW IT WORKS
Provider/Brand adds
offer to Positive Offer
File
STEP 1 STEP 2 Consumer presents
offer at POS
STEP 3 Offer accepted, GTINs
sent to POS and
Positive Offer File
updated

9. THE NEW
“Art of the
Possible”
● In-aisle mobile coupon delivery
● Manufacturer offers for e-comm
or store pick up
● Mobile media coupon distribution
● Quicker turn-around on
settlement
● Real-time campaign success data
(redemption)

10. TESTING PARTNERS

11. TESTING
SUCCESSES
• Easy integration, API was straight
forward
• System well documented
• Quick resolution turnaround
time
• Stable sandbox environment and
user friendly dashboard
• 250 hours of total dev / testing
for Retailer, Provider, Accelerator
and Bundler APIs.

12. PROJECT STATUS
COMPLETED
Provider
connectivity
and testing
Retailer
connectivity
and testing
Distributor
connectivity
and testing
OPEN
(May)
Clearinghouse
connectivity
and testing
C-store
connectivity
and testing
NEXT STEPS
(Summer)
Finalize
standards and
best practices
Begin
stakeholder
connections

13. GOVERNANCE
Board of Governors
Advisory Councils
Community

14. WHY NOW?
All stakeholder perspectives
must be represented. Your
participation can ensure
this...

15. HOW TO GET
INVOLVED
● Become a testing partner
● Become a webinar host
● Become an advisory council
member
● Become a community member
www.TheCouponBureau.org/connect

16. RESOURCES
● Upcoming stakeholder
webinars
● Knowledgebase
● Community page
● Published documentation
● Partner support team
www.TheCouponBureau.org

17. Get connected:
http://www.thecouponbureau.org/connect
Integration Questions:
Jeff@thecouponbureau.org