The proposal is for a media text comparing the talk shows The Ellen DeGeneres Show and The Graham Norton Show. The article would be published on The Guardian website under the Culture, Television and Radio sections. It would target the newspaper's educated, middle-class, liberal readership. The article would be short and concise to suit busy readers. It would compare elements of the two shows like their hosts, success factors, cultural differences, and content without overly focusing on linguistics. The article would follow conventions of The Guardian website like tabs, links to social media, supporting images, related stories, and color scheme.