1. Proposal For Animation E4<br />I have chosen three ideas to create my animation advertisement for E4. I had three different ideas two cut out animation ideas and one clay animation. The cut out animation was to choose different characters from the E4 shows and use them to advertise. The second cut out animation was to use the logo of E4; this idea was not suitable because the length of the advertisement would not meet the right duration. This is when combined two of my ideas together, my clay animation and cut out animation. I decided to use the E4 logo idea but create it using clay. <br />The final decision of my idea was to create a clay animation for E4. I decided to create three different clay objects the E4 logo, a heart and the letter ‘I’. As the E4 colour is purple, the plan is to use purple clay for all the three clay objects.<br /> In this animation video, the E4 logo is falling down, as its falling its spinning in mid air and, the second object, then comes the heart which then lands on the side of the E4 logo, this then leads onto the third object the letter ‘I’ which come on to the other side. This then forms the phrase ‘I Love E4’.<br />The duration of this animation video is meant to last for up to 25 seconds to 30 seconds. The clay animation is meant to last up to 12 to 15 seconds, with editing it should come up to 25 seconds long, this then meets the duration of the animation advertisement.<br />For this clay animation plan I would need equipments like clay camera to record and also use I stop motion software, which would help me make this animation video to professional standard.<br />