Adtechniques

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Adtechniques

  1. 1. Propaganda Techniques and Advertising What writing techniques do you need to know to persuade others?
  2. 2. Propaganda <ul><li>What is it? Google it! </li></ul>
  3. 3. Magic ingredients “Revives and sustains” 1905
  4. 4. Bandwagon: “6 million drinks a day” 1925
  5. 5. Bandwagon: “It had to be good to get where it is” 1926
  6. 6. Plain folks: “Friends for life” 1935
  7. 7. Snob appeal 1957
  8. 8. Patriotism 1974
  9. 9. Wit and humor 1999
  10. 10. Mean Joe Green 1979 Celebrity Endorsement
  11. 11. …and the big question: <ul><li>What kind of ad technique is Coca-Cola using today? </li></ul>

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