Propaganda in Animal Farm


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Propaganda in Animal Farm

  1. 1. Propaganda!<br />Animal Farm<br />
  2. 2. Definition<br />Propaganda techniques are the methods used to spread ideas that further a cause (political, commercial, religious, or civil cause)<br />Appeals to emotion, not intellect.<br />
  3. 3. Why Used?<br />To manipulate viewers' reason and emotions<br />To persuade you to believe in something or someone<br />Buy an item<br />Vote a certain way.<br />Twist or distort the truth<br />
  4. 4. Types of Propaganda<br />Name Calling<br />General Terms<br />Transfer<br />Fine Print<br />Testimonial<br />Plain Folks<br />Card Stacking<br />Bandwagon<br />Either/or fallacy<br />Appeal to emotion<br />Ad nauseum <br />
  5. 5. Ad Hominem (Name Calling)<br />Attacking the person not the idea<br /> To avoid supporting their own opinion, people will try and tear somebody down as a means of propaganda.<br />
  6. 6. Glittering Generalities<br />Words that have an unclear meaning – they sound great but nobody is sure of what they mean<br />Good<br />Honest<br />Fair<br />Best<br />Napoleon says “adjustment” instead of the term “reduction” to the animals’ food supplies<br />
  7. 7. Transfer<br />A talented person endorses product as related to talent.<br />An American Flag used as a back drop for political event makes it seem patriotic to support it.<br />
  8. 8. Testimonial <br />A famous person says that he or she likes or uses it.<br />Ask yourself: <br />How much so they really know about it? <br />What do they gain from promoting it? <br />
  9. 9. Plain Folks<br />Ordinary people say they like it or support it.<br />Technique uses a folksy approach to convince people to support it.<br />
  10. 10. Card Stacking (Omission)<br />½ truth – key words may be omitted to slant the message.<br />Unfavorable stats may not be communicated<br />A company doesn’t need to tell the whole truth<br />
  11. 11. Bandwagon<br />Because everyone else is doing it, you should too or you’ll be left out!<br />All the cool kids are doing it.<br />
  12. 12. Either/or Fallacy<br />Black-and-white thinking; only two choice presented.<br />You’re either for it or against it!<br />No shades of gray presented<br />
  13. 13. Fine Print<br />Positive information in bold print; negative information in small print.<br />Spalloneicillan<br />9 out of ten doctors recommend it!<br />may cause temporary loss of hearing and eyesight.<br />
  14. 14. Appeal to Emotion<br />Stirs up strong feelings (positive or negative) rather than giving logical reasoning.<br />Fear<br />Guilt<br />Hate<br />Independence<br />
  15. 15. Ad Nauseum<br />Repetition of a slogan<br /> I’m lovin’ it.<br />
  16. 16. Propaganda in Animal Farm<br />Old Major’s Speech (pg. 27-34)<br />Mystery of the Milk<br />Apples for the pigs<br />Military decorations<br />Debate over the windmill<br />Squealer - justifying Napoleon's takeover of the farm.<br />Squealer - The windmill was Napoleon's idea all along.<br />Four legs good, two legs bad.<br />Animal Farm trading with humans<br />Pigs moving into farmhouse.<br />Making Snowball the scapegoat<br />No more “Beasts of England”<br />Napoleon giving himself a medal<br />Boxer being taken by the knacker<br />