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Propaganda in media

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Propaganda in media

  1. 1. PROPAGANDA IN MEDIA BY : Oualla Walid & Ouattab Mohamed Nabil  Media Class Prof : Hadii
  2. 2. Outline • What is propaganda ? • Propaganda in relation to media • Common propaganda‘s techniques : plain folks appeal Name-calling The Big Lie Emotional Words • Breif summary
  3. 3. Ideas or statements that may be false or exaggerated and that are used in order to gain support for a political leader, party, etc. According to OXFORD “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” Jowett & O'Donnell, Propaganda and Persuasion What is propaganda?
  4. 4. Media use propaganda to persuade people's attitude, beliefs and behaviors. Working of propaganda in media is the spreading of ideas, information, or rumor for the purpose of helping or injuring an institutions. Propaganda in relation to media
  5. 5. •Plain Folks Appeal •Name-Calling •The Big Lie •Emotional Common propaganda‘s techniques media
  6. 6. Common propaganda‘s techniques • Based on the "common man, ”person on the street "or the "little guy” • A politician calls himself a “populist” or “man of the people” • “In this time of change, government must take the side of working families.” (George Bush, address at the Republican National Convention, Sept. 3, 2004. 1)plain folks appeal
  7. 7. Common propaganda‘s techniques 1)plain folks appeal
  8. 8. Common propaganda‘s techniques • Negative words that are used to create an unfavorable opinion of the competition in the viewer's mind. o When there is a competition between tow or more companies, political parties or even famous artists, media creates sarcastic expressions by using images, videos or articles about one competitor or more. 2) Name-calling
  9. 9. Common propaganda‘s techniques 2) Name-calling
  10. 10. Common propaganda‘s techniques • This expression was used for the first time by Adolf Hitler(Hitler was not advocating the use of this technique but was in fact accusing Jews and Marxists of using it). 3) The Big Lie
  11. 11. 4)Emotional Words Common propaganda‘s techniques • Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer • Emotional words such as love, adore, hate, etc. these words make audience convinced without needing to include facts
  12. 12. All in all, the previous techniques of propaganda used by media are clear explenation of the influence that is made by media in order to impress audiance. This makes it sure that propaganda is a part of media . breif summary
  13. 13. https://web.stanford.edu/class/e297c/war_peace/media/hpropaganda.html https://en.wikipedia.org/wiki/Propaganda_techniques https://www.google.com/search?q=topics+about+media&source=lnms&tbm=vid&sa=X&ved=0 ahUKEwiJ5IyuiPfLAhVFpQ4KHS9pDjsQ_AUICSgD#tbm=vid&q=Media+technology http://www.psywarrior.com/FM33-1.html https://www.youtube.com/watch?v=5It0QQJBG3I PS: Some information are not mentioned in this electronic version of the presentaion; however, they were represented in class. References PROPAGANDA IN MEDIA

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