The document discusses propaganda, defining it as a sustained, organized campaign to influence others to accept a decision through techniques like the "big lie". It notes there can be positive propaganda like safety campaigns. Propaganda is described as a deliberate attempt to shape perceptions and direct behavior to further the propagandist's intent. The purpose of propaganda is to influence people's opinions by appealing to emotions. Characteristics include having an ideological bent, being institutional in nature through groups, relying on mass persuasion, and using ethically suspect influence methods. Common propaganda tricks are also outlined.

2. What is considered as beautiful?

3. Do colors really matter?

4. What comprises a great leader?

5. Which is the best toothpaste?

6. Detecting
Propaganda
 What is propaganda?
It is a sustained, organized campaign to influence
others to accept a decision. It makes use of the
technique known as “the big lie”.
There is a good propaganda, too, such as when a
campaign is organized to get the public drive safely or
to help prevent fires, etc.

7. What is propaganda?
 “Propaganda is the
deliberate, systematic
attempt to shape
perceptions, manipulate
cognitions, and direct
behavior to achieve a
response that furthers
the desired intent of the
propagandist.”
 —Jowett &
O'Donnell, Propaganda
and Persuasion

8. Government propaganda

11. Purpose of Propaganda
to influence
people's
opinions
actively
appeal to one's
emotions

12. Five characteristics of propaganda
 Propaganda is in the eye
of the beholder.
 “I’m persuading. The
other guy is using
propaganda.”
 Propaganda has a
strong ideological bent.
 example: PETA
 Propaganda is
institutional in nature. It
is practiced by organized
groups
 governments,
corporations, social
movements, special
interests
 Propaganda relies on
mass persuasion
 television, radio,
Internet, billboards
 Propaganda tends to
rely on ethically
suspect methods of
influence.
 deception, distortion,
misrepresentation, or
suppression of
information.

13. Propaganda Tricks
 Name Calling—”get personal”
 Hasty/False Generalization—sweeping statements
without basis
 Testimonials—prominent and much-admired persons
 Bandwagon—appeals to your desire to belong to the
group
 Transfer—makes you accept a person, idea or thing
by showing that it is related to other persons.
 Card Stacking—deliberately withholding information