2.  Throughout the development process of my television advertisement
we have achieved many of the appropriate codes and conventions
that were discussed in a previous post. This also led us to the
impact and variations perfume advertisements contribute, compared
to other products in the advertising business. My advert being about
perfume I feel I have made a big impact, as it’s specific to a genre
and audience and there is usage of a well known song. As I am
releasing a brand new product into a very competitive market, I
knew it was crucial for our advertisement to receive numerous and
different views at the end as I felt I needed to make sure the
message came through to the particular audience I selected to
advertise for. This helps the viewer to easily recognise the product
and not to associate it with any other perfume brand. This was
achieved by specific shots of the young girl choosing the through a
selection of perfumes and putting it in her bag.

3.  Choosing an appropriate soundtrack to an advertisement is vital, as
most consumers associate the product, or brand from the song. I
am very pleased with the soundtrack I have used, as I believe it
succeeds the criteria needed to relate it back to my product. The
chosen song: “Scouting for girls-she’s so lovely” features an upbeat
tempo, which can be applied and related to teenagers all around
the world. Includes the lyrics “She’s so lovely” implying you smell
good after you use this perfume and no one should be without this
new perfume. The song choice I chose to keep the same
throughout all the ancillaries as then people would relate that
specific product to the song and it would be a reminder to the
consumer and repeating in their heads the song and the product
together.
 Most TV adverts use the codes and conventions that relate to
repeatedly to showing the brand tag in the advert but after
researching a lot into perfume adverts I saw specifically that the
codes and conventions for perfume adverts don’t always show the
brand name bottle as it makes the bigger impact at the end of the
advert .So I followed this action in my advert and only showed the
brand name towards the end of the advert.