This document outlines a social media marketing strategy for PepsiCo brands Pepsi, Pepsi Refresh Project, amp energy drink. It includes establishing a mission and vision focused on responsibility. The strategy proposes a campus competition between Big Ten schools for Pepsi Refresh Project, using YouTube videos and campus representatives to promote amp, and establishing a budget with most funds going to Facebook/Twitter engagement. It concludes with next steps like weekly calls, reports, securing spokespeople for social media interactions.