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Czech                    SpaceMaster
         Technical                www.spacemaster.eu
         University




                Erasmus Mundus Master Course.
                                 Promotion.


                                  Martin Hromcik
                        Czech Technical University in Prague
                         EM Master Course “SpaceMaster”




EMAP Prague, CZ, February 2010                         M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                       SpaceMaster
         Technical                   www.spacemaster.eu
         University



             Department of Control Engineering
                         FEE CTU
      • Staff: 60 (4 professors, 25 researchers) + 20 PhD students
      • Budget: 1.5 M Euro
         (1/4 governmental subvention for teaching + 3/4 projects)

      • Education of Bachelors, Masters and Doctors in Cont. Eng.
      • Top level theoretical and applied research
      • Technology and science promotion in industry and society

      Mission: automatic control of engineering, physical, biological,
      medical, transport, economical and other systems in the broadest
      sense from theory, modeling, and design, through algorithms,
      software and hardware, networks and communication, automata,
      embedded systems and robotics, to practical applications, industrial
      realizations and their impact to society

                                 http://dce.fel.cvut.cz
EMAP Prague, CZ, February 2010                            M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                    SpaceMaster
         Technical                www.spacemaster.eu
         University



                                 SpaceMaster

        • European Joint Master on Space Science and Technology

        • Luleå University of Technology (Coordinator), SE
           Cranfield University, UK
           Czech Technical University, CZ
           Helsinki University of Technology, FIN
           Julius-Maximilians Universität Würzburg, GER
           Université Paul Sabatier, FR




EMAP Prague, CZ, February 2010                         M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                    SpaceMaster
         Technical                www.spacemaster.eu
         University



                                 SpaceMaster

        • Partnership with Shangai Jiao Tong University, Stanford
           University, University of Tokyo, Utah State University

        • Associated industrial members: EADS IW, Honeywell
           Aerospace, Swedish Space Corporation, Volvo Aerospace

        • Roughly 50 graduates/incomers each year

        • Semester 1: Kiruna Space Campus
          Semester 2: JMUW Wuerzburg
          Semester 3-4: selected university within consortium
            (option of Action 3 for EUs)



EMAP Prague, CZ, February 2010                         M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                    SpaceMaster
         Technical                www.spacemaster.eu
         University



                                 SpaceMaster




EMAP Prague, CZ, February 2010                         M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                   SpaceMaster
         Technical               www.spacemaster.eu
         University



                                  Outline

              • technical means available
              • programme-level promotion
              • course promotion (SpaceMaster)
              • increasing attractivity of the course
              • promotion/competition within course
              • technical means




EMAP Prague, CZ, February 2010                        M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                     SpaceMaster
         Technical                 www.spacemaster.eu
         University



                       Technical means. Statistics.

         • SpaceMaster related webs: www.spacemaster.eu,
             national members’ pages, e.g.
             www.spacemaster.cz, Erasmus Mundus web
             http://eacea.ec.europa.eu/erasmus_mundus/,
             Facebook – spontaneous students’ activity




 Note: creating “official” EMMC
   facebook site might be a good point
EMAP Prague, CZ, February 2010                          M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                   SpaceMaster
         Technical               www.spacemaster.eu
         University



                       Technical means. Statistics.

         • brochures, flyers
         • poster
         • journals/newspapers release
             - technical journals
             - “general” nespapers and
                 magazines – occasions
                 like graduation ceremony, student conferences

         • How students learnt about our course
              - SpaceMaster website:                                       49%
              - web/FaceBook/forums:                                       25%
              - current students/graduates:                                13%
              - journals and newspapers:                                   2%
              - other (direct mail, physics lecturer, …):                  11%
EMAP Prague, CZ, February 2010                        M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                   SpaceMaster
         Technical               www.spacemaster.eu
         University



              Erasmus Mundus program promotion

         • well established programme, after some 5 years,
            EM II, …

         • standard promotion strategies of the programme
              as a whole are implemented and efficient
             (web, CD/DVD, flyers/printed materials,
              designation of participating departments, …)

         • EM recognized among the students – both EU and
             nonEU students are aware and take it as an
             option to consider (US/EU/…)




EMAP Prague, CZ, February 2010                        M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                   SpaceMaster
         Technical               www.spacemaster.eu
         University



             SpaceMaster promotion activities

          • consortium-to-students
          • consortium-to-universities/institutes/…
          • students-to-students




EMAP Prague, CZ, February 2010                        M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                   SpaceMaster
         Technical               www.spacemaster.eu
         University



                      Consortium-to-students
          • at consortium’s universities (e.g. CTU), during
             coursework, semestral projects, …
          • students leaving for a year and then coming
             back home quite often ☺
          • works both sides (EM enhances the dpt./fac./uni.
             reputation considerably)




EMAP Prague, CZ, February 2010                        M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                   SpaceMaster
         Technical               www.spacemaster.eu
         University



                      Consortium-to-students
          • at students’ affairs organized by the university
             (students’ conferences, festives, open-doors
              days etc.)
          • at conferences, congresses where the staff
             partcipates (IFAC World Congress)
          • special “tours” round Chinese/Indian/…
             universities (JMUW)




EMAP Prague, CZ, February 2010                        M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                   SpaceMaster
         Technical               www.spacemaster.eu
         University



        Consortium-to-universities/institutes/…

   • effective way: organizing seminars, lectures, given by
      respectful experts that are attracted to Europe thanks
      to the EM funds
   Example: Richard Volpe, NASA/JPL robotics
   expert, invited to Europe by SpaceMaster,
   giving lecture series on extra-terrestrial
   mobile robotics at CTU, April 2009, for over
   50 participants from the whole country –
   - also potential EM students
   • cooperation with/through related national-
      -level agencies and bodies (Czech Space
       Office – CZ ESA node, IEEE CZ, …)


EMAP Prague, CZ, February 2010                        M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                   SpaceMaster
         Technical               www.spacemaster.eu
         University



                           Students-to-students

  • graduates and alumnis as motivation for newcomers
  • alumni network at www.em-a.eu starting
  • SpaceMaster alumni at www.spacemaster.eu
  • “success stories” – great jobs the graduates get
            Examples of SpaceMaster/CTU graduates: Honeywell
              Aerospace (GPS/INS systems), Max Planck
              Institute (nuclear fusion), Space Research
              Institute of Argentina (satellites design)




EMAP Prague, CZ, February 2010                        M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                   SpaceMaster
         Technical               www.spacemaster.eu
         University



        Attractive course for students: a few tips

  • links to European research consortia (e.g. FP7)
       CTU/SpaceMaster: ACFA 2020 (Active Control for Flexible
           Aircraft), ProViScout (on-board image processing
           for extraterrestrial rovers)
  • links to industry
       SpaceMaster: industrial partners members of the
         consortium as associated partners (EADS, SSC,
         Honeywell, Volvo)
  • Action 3: EU students leaving for diploma project overseas
      SpaceMaster: SJTU, USU, U.Tokyo, U.Toronto
  • clear and fair attitude to students
       SpaceMaster: agreement signed upon enrollment with
       the Consortium
EMAP Prague, CZ, February 2010                        M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
Czech                   SpaceMaster
         Technical               www.spacemaster.eu
         University



        Promotion/competition within the course

  • aplies for consortia where students select among
    consortium’s universities
          SpaceMaster: students choose among CTU, TKK, LTU,
          UPS, CU, JMUW for 2nd year
  • challanges: uncertainty for the staff, needed policy towards
     students roughly equal distribution, need to compensate
     for “weak years“
  • pros: competitive environment in the consortium,
     increased awareness of all consortium members among
     students community
  • "tours" to the year-one universities



EMAP Prague, CZ, February 2010                        M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz

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EMMC promotion

  • 1. Czech SpaceMaster Technical www.spacemaster.eu University Erasmus Mundus Master Course. Promotion. Martin Hromcik Czech Technical University in Prague EM Master Course “SpaceMaster” EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 2. Czech SpaceMaster Technical www.spacemaster.eu University Department of Control Engineering FEE CTU • Staff: 60 (4 professors, 25 researchers) + 20 PhD students • Budget: 1.5 M Euro (1/4 governmental subvention for teaching + 3/4 projects) • Education of Bachelors, Masters and Doctors in Cont. Eng. • Top level theoretical and applied research • Technology and science promotion in industry and society Mission: automatic control of engineering, physical, biological, medical, transport, economical and other systems in the broadest sense from theory, modeling, and design, through algorithms, software and hardware, networks and communication, automata, embedded systems and robotics, to practical applications, industrial realizations and their impact to society http://dce.fel.cvut.cz EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 3. Czech SpaceMaster Technical www.spacemaster.eu University SpaceMaster • European Joint Master on Space Science and Technology • Luleå University of Technology (Coordinator), SE Cranfield University, UK Czech Technical University, CZ Helsinki University of Technology, FIN Julius-Maximilians Universität Würzburg, GER Université Paul Sabatier, FR EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 4. Czech SpaceMaster Technical www.spacemaster.eu University SpaceMaster • Partnership with Shangai Jiao Tong University, Stanford University, University of Tokyo, Utah State University • Associated industrial members: EADS IW, Honeywell Aerospace, Swedish Space Corporation, Volvo Aerospace • Roughly 50 graduates/incomers each year • Semester 1: Kiruna Space Campus Semester 2: JMUW Wuerzburg Semester 3-4: selected university within consortium (option of Action 3 for EUs) EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 5. Czech SpaceMaster Technical www.spacemaster.eu University SpaceMaster EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 6. Czech SpaceMaster Technical www.spacemaster.eu University Outline • technical means available • programme-level promotion • course promotion (SpaceMaster) • increasing attractivity of the course • promotion/competition within course • technical means EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 7. Czech SpaceMaster Technical www.spacemaster.eu University Technical means. Statistics. • SpaceMaster related webs: www.spacemaster.eu, national members’ pages, e.g. www.spacemaster.cz, Erasmus Mundus web http://eacea.ec.europa.eu/erasmus_mundus/, Facebook – spontaneous students’ activity Note: creating “official” EMMC facebook site might be a good point EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 8. Czech SpaceMaster Technical www.spacemaster.eu University Technical means. Statistics. • brochures, flyers • poster • journals/newspapers release - technical journals - “general” nespapers and magazines – occasions like graduation ceremony, student conferences • How students learnt about our course - SpaceMaster website: 49% - web/FaceBook/forums: 25% - current students/graduates: 13% - journals and newspapers: 2% - other (direct mail, physics lecturer, …): 11% EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 9. Czech SpaceMaster Technical www.spacemaster.eu University Erasmus Mundus program promotion • well established programme, after some 5 years, EM II, … • standard promotion strategies of the programme as a whole are implemented and efficient (web, CD/DVD, flyers/printed materials, designation of participating departments, …) • EM recognized among the students – both EU and nonEU students are aware and take it as an option to consider (US/EU/…) EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 10. Czech SpaceMaster Technical www.spacemaster.eu University SpaceMaster promotion activities • consortium-to-students • consortium-to-universities/institutes/… • students-to-students EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 11. Czech SpaceMaster Technical www.spacemaster.eu University Consortium-to-students • at consortium’s universities (e.g. CTU), during coursework, semestral projects, … • students leaving for a year and then coming back home quite often ☺ • works both sides (EM enhances the dpt./fac./uni. reputation considerably) EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 12. Czech SpaceMaster Technical www.spacemaster.eu University Consortium-to-students • at students’ affairs organized by the university (students’ conferences, festives, open-doors days etc.) • at conferences, congresses where the staff partcipates (IFAC World Congress) • special “tours” round Chinese/Indian/… universities (JMUW) EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 13. Czech SpaceMaster Technical www.spacemaster.eu University Consortium-to-universities/institutes/… • effective way: organizing seminars, lectures, given by respectful experts that are attracted to Europe thanks to the EM funds Example: Richard Volpe, NASA/JPL robotics expert, invited to Europe by SpaceMaster, giving lecture series on extra-terrestrial mobile robotics at CTU, April 2009, for over 50 participants from the whole country – - also potential EM students • cooperation with/through related national- -level agencies and bodies (Czech Space Office – CZ ESA node, IEEE CZ, …) EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 14. Czech SpaceMaster Technical www.spacemaster.eu University Students-to-students • graduates and alumnis as motivation for newcomers • alumni network at www.em-a.eu starting • SpaceMaster alumni at www.spacemaster.eu • “success stories” – great jobs the graduates get Examples of SpaceMaster/CTU graduates: Honeywell Aerospace (GPS/INS systems), Max Planck Institute (nuclear fusion), Space Research Institute of Argentina (satellites design) EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 15. Czech SpaceMaster Technical www.spacemaster.eu University Attractive course for students: a few tips • links to European research consortia (e.g. FP7) CTU/SpaceMaster: ACFA 2020 (Active Control for Flexible Aircraft), ProViScout (on-board image processing for extraterrestrial rovers) • links to industry SpaceMaster: industrial partners members of the consortium as associated partners (EADS, SSC, Honeywell, Volvo) • Action 3: EU students leaving for diploma project overseas SpaceMaster: SJTU, USU, U.Tokyo, U.Toronto • clear and fair attitude to students SpaceMaster: agreement signed upon enrollment with the Consortium EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz
  • 16. Czech SpaceMaster Technical www.spacemaster.eu University Promotion/competition within the course • aplies for consortia where students select among consortium’s universities SpaceMaster: students choose among CTU, TKK, LTU, UPS, CU, JMUW for 2nd year • challanges: uncertainty for the staff, needed policy towards students roughly equal distribution, need to compensate for “weak years“ • pros: competitive environment in the consortium, increased awareness of all consortium members among students community • "tours" to the year-one universities EMAP Prague, CZ, February 2010 M.Hromcik, CTU Prague, m.hromcik@c-a-k.cz