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Brandwitz'15 Semi Finals-Team 360 degree

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In the semi- finals teams were asked to design a campaign/model/idea to stop brain drain from Bangladesh. Team 360 Degree presented this idea.
The brief has been attached with the slide.

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Brandwitz'15 Semi Finals-Team 360 degree

  1. 1. TEAM 360 DEGREE 2nd Runner Up Brandwitz 2015 Organized by: IBA Communications Club & Access to Information (A2I)-Prime Minster’s Office
  2. 2. GIVEN BRIEF (Brandwitz’15 SEMI-Finals) Brandwitz '15
  3. 3. Team 360 degree Azizul Hasan Asif Ahmed Tonmoy Sabiha Sultana Safwat Ahmed
  4. 4. Contents Inside • Situation Analysis • Problem Identification • Recommendations • Analysis of Alternatives • Optimum Solution: The Plan • Marketing Campaign • Monitoring and evaluation brandwitz '15
  5. 5. Situation Analysis brandwitz '15 Brain Drain(Out of 100) Career Development Standard of living Secured Life Others
  6. 6. CORE ISSUES Issues Better education Living standard Job opportunity Perceptual Value Higher Pay brandwitz '15
  7. 7. Better Education brandwitz '15
  8. 8. Better Education brandwitz '15 Every year 5000 students from different stages go abroad. 80% of them never return. Attracted to the better infrastructure of educational system abroad.
  9. 9. Job Opportunities brandwitz '15 4 /10 graduates are jobless in the current market scenario; whereas in the neighboring countries it’s only 2/10.
  10. 10. Living Standard brandwitz '15 Perceived socio-economic security is lower.
  11. 11. Perceptual Value brandwitz '15 Need for patriotism: personal development not being connected to national development.
  12. 12. Higher Pay brandwitz '15 Economic incentives are approximately 2.5times higher in abroad.
  13. 13. PROBLEM STATEMENT TALENTS OF BANGLADESH ARE LEAVING FOR BETTER LIFESTYLE , IGNORING THEIR RESPONSIBILITIES TOWARDS THE COUNTRY. brandwitz '15
  14. 14. RECOMMENDATIONS 1. To implement a plan to make the talents understand the importance of their contribution to Bangladesh. 2. Make them understand not to leave Bangladesh. Brandwitz '15
  15. 15. Alternatives 1. Opportunity cost 2. Hopes of a good future brandwitz '15 Feasible: No Why: We cannot restrict them to gain knowledge and skills. Make them understand not to leave Bangladesh
  16. 16. Our Solution brandwitz '15 To implement a plan to make the talents understand the importance of their contribution to Bangladesh.
  17. 17. TURNING INTO REALITY brandwitz '15 প্রজেক্ট েন্মভূ মি মিজের মিধা, মিজের মেশ, গজে তুমি বাাংিাজেশ !
  18. 18. THE ROADMAP brandwitz '15 2016 2021 2041 Short Term Long Term
  19. 19. TARGET MARKET brandwitz '15
  20. 20. TARGET MARKET brandwitz '15 TG1: Higher Secondary Students in Bangladesh
  21. 21. TARGET MARKET brandwitz '15 TG2: Parents
  22. 22. TARGET MARKET brandwitz '15 TG3: Current University Students in Bangladesh
  23. 23. TARGET MARKET brandwitz '15 TG4: Current Professionals in Bangladesh
  24. 24. TARGET MARKET brandwitz '15 TG5: Bangladeshi Students Studying Abroad
  25. 25. TARGET MARKET brandwitz '15 TG6: NRB Professionals Working Abroad
  26. 26. TARGET MARKET INSIGHT brandwitz '15 We surveyed 107 participants online. We asked them questions such as: • Do you have any plans of migrating abroad. If yes, why? • What do you think of the quality of education in Bangladesh? • Do you think that you have better employment opportunities in abroad? • Why don’t you want to return Bangladesh after graduation? Asif I want security ! Nafisa I want better education ! Atif I want good and high paying jobs ! ONLINE SURVEY
  27. 27. PESTEL ANALYSIS brandwitz '15 POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL ENVIORNMENTAL LEGAL STABLE GROWING LIBERAL EMERGING MODERATE CONSTITUTIONAL
  28. 28. STAKEHOLDER ANALYSIS brandwitz '15 1. Loss of knowledge capital 2. Potential to invest in entrepreneurial ventures 1. Ease of entry into the market 2. New company in a market of established players 1. The ability to expand into new markets via online sales 2. Able to extend the product line to include new offers 1. Ease of entry into the market 2. Meeting high demand in a short period of time GOVEVRNMENT PROFESSIONALS PRIVATE ORGANIZATIONS FOREIGN STAKEHOLDER 1. Ease of entry into the market 2. New company in a market of established players 1. Ease of entry into the market 2. Meeting high demand in a short period of time STUDENTS PARENTS
  29. 29. The Plan brandwitz '15
  30. 30. The Plan Entrepreneurship Research & Technology brandwitz '15
  31. 31. Entrepreneurship brandwitz '15
  32. 32. For TG1: Higher Secondary Students in Bangladesh brandwitz '15 January 2016 Why: To bring them back to BD after graduation December 2021 • Motivate them about their role playing in the country. • Explaining Project Jonmobhumi to them • Membership of Project Jonmobhumi community Completion of Higher Secondary Graduation (Home/Abroad)
  33. 33. For TG2: Parents brandwitz '15 January 2016 Why: Vital role in decision making of students’ career December 2021 • Counselling with the experts of Project Jonmobhumi • Explain them the importance of entrepreneurship • Emphasize on the importance of their children returning to homeland for its development Parents Motivated Parents
  34. 34. TG3: Current University Students in Bangladesh brandwitz '15 January 2016 Why: To encourage them to return to BD after graduation December 2021 • Motivate them to be entrepreneurs • Offer financial incentives through A2I • Provide monitoring & guidance through A2I • Promotion through Project Jonmobhumi • National recognition & certification • Regular networking through Project Jonmobhumi • Membership of Project Jonmobhumi community Graduation Entrepreneurs
  35. 35. TG5: Bangladeshi Students Studying Abroad brandwitz '15 January 2016 Why: To encourage them to return to BD after graduation December 2021 • Identify NRB students’ community in international universities. • Communicate with them through Global Alliance of Project Jonmobhumi • Select student ambassadors to promote and conduct programs of Project Jonmobhumi. • Motivate them to return to BD and be entrepreneurs • Offer financial incentives through A2I • Provide monitoring & guidance through A2I • Promotion through Project Jonmobhumi • National recognition & certification Students Global Alliance Return to BD Entrepreneurs
  36. 36. TG6: NRB Professionals Working Abroad (Business Sector) brandwitz '15 January 2016 Why: To encourage them to work for BD remotely December 2021 • Opportunity of FDI in ventures affiliated with A2I. • Scope to extend their business or start new ventures. • Offer contracts. • Membership of Project Jonmobhumi • Scope of tax waiver after discussion with policymakers. NRB Professionals FDI National Projects
  37. 37. Research & Technology brandwitz '15
  38. 38. Bangladesh Hi-Tech Park brandwitz '15
  39. 39. Bangladesh Hi-Tech Park brandwitz '15
  40. 40. Research Parks • Will be accommodated with Hi-Tech Parks. • Application based research site. • A platform for agriculture, engineering, health science based researchers. • Funded by foreign direct investments, government and private sectors. • Open for Bangladeshi students from home and abroad. brandwitz '15
  41. 41. Research Park Locations brandwitz '15 Research Park Locations
  42. 42. TG6: NRB Professionals Working Abroad (Research Sector) Researcher Teacher Engineer Scientist brandwitz '15 January 2016 Why: To improve research projects December 2021 • Scope to work as initiators/supervisors in research projects. NRB Researchers Supervisors Research & Hi-Tech Park
  43. 43. TG6: NRB Professionals Working Abroad (Business Sector) brandwitz '15 January 2016 Why: To lead the projects December 2021 • Invite them to work on contract basis in different new projects.. NRB Professionals Contract Top Tier Management
  44. 44. TG4: Current Professionals in Bangladesh (Research Sector) Researcher Teacher Engineer Scientist Brandwitz '15 January 2016 Why: To give research opportunities December 2021 • Scope to work as researcher in research projects. BD Professionals Researchers Research & Hi-Tech Park
  45. 45. THE LONG TERM VISION brandwitz '15 2021 2041Long Term
  46. 46. THE LONG TERM VISION brandwitz '15 Self Sufficient in Research & Technology Ample Job Opportunities for Newcomers Improved Educational Infrastructure Good Living Standard Entrepreneurial Culture
  47. 47. The Marketing Mix brandwitz '15 Product Service Price No Charge Place Global Promotion Conventional, Digital, Guerrilla
  48. 48. Taking Project Jonmobhumi to People brandwitz '15 The Campaign
  49. 49. brandwitz '15 Student Counselling: অগ্রেূত
  50. 50. Student Counselling: অগ্রেূত brandwitz '15 January 2016 TG: 1 & 3 Duration: 60 Months • Will motivate the students to contribute to the country. • Introduce them to Project Jonmobhumi.
  51. 51. brandwitz '15 Parents Counselling: অগ্রে
  52. 52. Parents Counselling: অগ্রে brandwitz '15 January 2016 TG: 2 Duration: 60 Months • Will motivate the parents to contribute to the country. • Introduce them to Project Jonmobhumi.
  53. 53. brandwitz '15 Innovators’ Platform: সৃমি
  54. 54. Innovators’ Platform: সৃমি brandwitz '15 January 2017 TG: 4,5,6 Duration: 47 Months • Creates database of researchers from home and abroad. • Platform to exchange ideas.
  55. 55. brandwitz '15 Online Community: Global Alliance
  56. 56. Global Alliance brandwitz '15 January 2017 TG: 4,5,6 Duration: 47 Months • Platform for students studying home and abroad. • Affiliation with different Bangladeshi students association in foreign countries. • Promoting the idea of entrepreneurship.
  57. 57. brandwitz '15 Guerrilla Marketing
  58. 58. brandwitz '15
  59. 59. brandwitz '15
  60. 60. Guerrilla Marketing brandwitz '15 March 2016 TG: For All Duration: 12 Months • To create buzz impact among expatriates. • Painted glass walls in airports. • Install new screens to show AV.
  61. 61. brandwitz '15 TVC January 2017 TG: For All Duration: 24 Months
  62. 62. brandwitz '15
  63. 63. brandwitz '15 Newspaper
  64. 64. Newspaper brandwitz '15 January 2016 TG: For All Duration: 60 Months
  65. 65. brandwitz '15 In Flight Magazine
  66. 66. In Flight Magazine brandwitz '15 July 2016 TG: For All Duration: 53 Months
  67. 67. brandwitz '15 Billboard
  68. 68. Billboard brandwitz '15 January 2016 TG: For All Duration: 12 Months
  69. 69. brandwitz '15 Website
  70. 70. Website brandwitz '15 January 2016 TG: For All Duration: 60 Months Project Jonmobhumi
  71. 71. brandwitz '15 Search Engine Marketing
  72. 72. Search Engine Marketing brandwitz '15 January 2016 TG: For All Duration: 60 Months
  73. 73. brandwitz '15
  74. 74. 10 Reasons/ways… brandwitz '15 January 2016 TG: For All Duration: 60 Months
  75. 75. Search Engine Marketing brandwitz '15 January 2016 TG: For All Duration: 60 Months Atif Mahmood shared Project Jonmobhumi’s video 10 education opportunitiesYou haven’t considered yet
  76. 76. Social Media Marketing brandwitz '15 Let us watch the AV
  77. 77. brandwitz '15 E-Mail Marketing
  78. 78. E-Mail Marketing brandwitz '15 Researcher Needed Jonobhumi January 2016 TG: TG 6 Duration: 60 Months Dear Partners & Friends, We are excited to share with you the October edition of our monthly report on crowdfunding in the developing world. This month, we focus on crowdfunding in the Middle East and North Africa. We also examine how crowdfunding has been used to help the Syrian refugees, and spotlight Ketto, a leading Indian crowdfunding platform that has introduced highly localized features like cash pick-up donation options. We hope you find the report useful and informative. If you’d like to get in touch with one of our team members to learn more about the analytics and
  79. 79. brandwitz '15 Ambassadors & Counsellors
  80. 80. brandwitz '15 Ambassadors & Counsellors
  81. 81. brandwitz '15 Campaign Timeline
  82. 82. Campaign Timeline brandwitz '15
  83. 83. brandwitz '15 The Budget
  84. 84. Budget: Master Activity Amount(BDT) Digital Marketing 20,00,000 Billboard 5,00,000 Student & Parents Counselling Program 20,00,000 TVC 72,00,000 Newspaper 25,00,000 Total 1,42,00,000 brandwitz '15
  85. 85. Outreach College Student Counselling 25,000 Global Alliance 2,00,000 Innovators’ Platform 2,000 Digital Marketing 75,00,000 Brandwitz '15 Year 1 25% Year 2 35% Year 3 55% Year 4 60% Year 5 72% Average SROI: 1.95
  86. 86. brandwitz '15 Monitoring & Evaluation
  87. 87. brandwitz '15 Monitoring & Evaluation Database monitoring for in flow and out flow of knowledge capital. Growth rate of participation in student and parents counselling programs. Total click in website and social media. Survey evaluation on psychographic change of target segment. Feedback through innovators’ platform.
  88. 88. brandwitz '15 Contingency Planning
  89. 89. brandwitz '15 Contingency Planning Evaluation of campaign at the end of each year. Monitoring and modification on requirement.
  90. 90. brandwitz '15 Challenges
  91. 91. brandwitz '15 Financial Challenges Attracting FDI Attracting private sector funding Solution • Scope to work for own country. • Better facility than the existing one.
  92. 92. brandwitz '15 Marketing Challenges Diverse Target Group Solution • Planned segmentation • Well directed campaign
  93. 93. brandwitz '15 Administrative & ManagementChallenges Difficulty of collaboration among different sectors. Solution • Implementation of Public Private Partnership (PPP)
  94. 94. Source • Bangladesh Bureau of Statistics, www.bbs.gov.bd/home.aspx • Ministry of Foreign Affairs, www.mofa.gov.bd • World Bank, www.worldbank.org/en/country/bangladesh • Scholar Articles, www.i-scholar.in Brandwitz '15
  95. 95. Takeaways Brandwitz '15
  96. 96. Thank You Brandwitz '15

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