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Promiscuous Drupal
                            Imagine a daringly racy subtitle




Monday, March 23, 2009
http://www.flickr.com/photos/herzogbr/2274372747/
Monday, March 23, 2009
this is why we love drupal
                                  http://www.flickr.com/photos/herzogbr/2274372747/
Monday, March 23, 2009
this is what we make it
Monday, March 23, 2009
http://www.flickr.com/photos/ladyada/3039492078/
Monday, March 23, 2009
Drupal as one tool
                           among many



                                     http://www.flickr.com/photos/ladyada/3039492078/
Monday, March 23, 2009
Enlarging the Toolbox*
                   • Spam Filtering (Mollom, Akismet)
                   • Searching/Indexing (Solr, Google, Aquia)
                   • Feed Generation (Feedburner)
                   • Content tagging (Calais, TimesTags)
                   • Authentication (OpenID, etc.)
                   • Sending bulk mail (Mailchimp, etc.)
                                                http://www.flickr.com/photos/ladyada/3039492078/
Monday, March 23, 2009
Enlarging the Toolbox*

                         Farm out services that...

                   • Benefit from centralization (auth, ads)
                   • Require expertise (bulk mail wrangling)
                   • Demand massive processing or sample data
                         (fast indexing, spam filtering, auto-tagging)


                                                     http://www.flickr.com/photos/ladyada/3039492078/
Monday, March 23, 2009
http://www.flickr.com/photos/mr_diesio/2548025554
Monday, March 23, 2009
Getting Dangerous




 http://www.flickr.com/photos/mr_diesio/2548025554
Monday, March 23, 2009
Takin’ it up a notch
                   • Posting links? Use Delicious.
                   • Shoutbox/short updates? Use Twitter.
                   • Photos and galleries? Use Flickr!
                   • Video? Youtube, Blip.tv, etc.
                   • Reviewing books? Amazon, Goodreads.
                   • Comments? Disqus!
                   • Blogging? Use Wordpress.
 http://www.flickr.com/photos/mr_diesio/2548025554
Monday, March 23, 2009
I… but… my forms!
                   • You will never enter product information as
                         accurately as Amazon.
                   • You will never be as popular as Flickr.
                   • You will never write a Firefox Plugin for
                         Link Field.
                   • You will never enjoy transcoding your own
                         video.

 http://www.flickr.com/photos/mr_diesio/2548025554
Monday, March 23, 2009
Become the
                                                   crossroads, or
                                                   enhance native
                                                      content




  http://www.flickr.com/photos/sidelong/542906832
Monday, March 23, 2009
Become the
                                                   crossroads, or
                                                   enhance native
                 Link to                              content
                 Content




  http://www.flickr.com/photos/sidelong/542906832
Monday, March 23, 2009
When does it work?
                   • Common on social sites
                   • Ever used Facebook?
                   • News sites (CNN, etc.)
                   • Personal Aggregators (FriendFeed, Tumblr)
                   • External content is treated as something
                         that lives out there

  http://www.flickr.com/photos/sidelong/542906832
Monday, March 23, 2009
How can you do it?

                   • Good ol’ aggregator (it’s themable now)
                   • Activity module (it supports views!)
                   • DayLife API, NowPublic’s new service
                   • Native modules (delicious, flick, etc.)

  http://www.flickr.com/photos/sidelong/542906832
Monday, March 23, 2009
Gobble up
       content



Monday, March 23, 2009
Gobble up
       content

                      Use external sources
                     as your primary source
Monday, March 23, 2009
Does this make sense?
                   • How hardcore are you?
                   • How badly do your content producers hate
                         the node form?
                   • External content is treated as something
                         that lives in here.

                   • Drupal becomes a presentation engine
                   • Drupal becomes a… mashup?
Monday, March 23, 2009
How the..?

                   • Native modules
                   • FeedAPI + Feed Element Mapper
                   • Nodes become flexible wrappers
                   • Lay your own pipes (we’ll see this later)

Monday, March 23, 2009
Drupal


                                  PHP


                         Apache         MySQL


                          Operating System



Monday, March 23, 2009
Flickr
                             Drupal


                                             Delicious
                               PHP


                                              Google
                    Apache           MySQL


                                               Stuff
                         Operating System



Monday, March 23, 2009
Flickr
                         Delicious
                                                   Google

                                     Drupal


                                                Stuff
                              Amazon



Monday, March 23, 2009
Flickr
                         Delicious
                                                    Google

                                     Drupal


                                                 Stuff
                              Amazon



Monday, March 23, 2009
Are you insane?
   http://www.flickr.com/photos/beaub/2424695862/
Monday, March 23, 2009
Maybe a little insane

                   • Filtering the firehose (tagging helps)
                   • Importing the Internet
                   • 8192 auth methods (OAuth helps?)
                   • Even Amazon goes down.
                   • Magnolia (moment of silence)
   http://www.flickr.com/photos/beaub/2424695862/
Monday, March 23, 2009
Yeah, kind of insane.
                   • Congratulations! You’re an integration
                         specialist!
                   • How much do you trust the Internet?
                   • You can’t form_alter someone else’s site.
                   • You’re assembling data streams instead of
                         modules.


   http://www.flickr.com/photos/beaub/2424695862/
Monday, March 23, 2009
Monday, March 23, 2009
Rolling your own
                           integration




Monday, March 23, 2009
Doing it with Drupal
                   • drupal_http_request()
                   • PHP 5 - SimpleXML & JSON
                   • drupal_write_record()
                   • Expose your tables via Views
                   • Wrap local vs. remote
                   • (See “Building APIs That Rock”)
Monday, March 23, 2009
If you release it...
                   • Support the full API (or as much as you can)
                   • Fail gracefully
                   • Don’t force data into nodes
                   • Cache data whenever you can
                   • Don’t write a SQL query builder
                   • PHPDoc, PHPDoc, PHPDoc!
Monday, March 23, 2009
Don’t forget…
                   • Respect API policies (Limits, Caching)
                   • Don’t trust the data you get back
                   • There are cutting-edge options
                    • Custom Views queries (Flickr?)
                    • In Drupal 7, remote fields
                    • NowPublic’s Aggregation system
Monday, March 23, 2009
Leveraging our Synergy

                   • Drupal is a great tool
                   • Its strengths can be weaknesses
                   • Outsource services
                   • Drupal can be a mixer
                   • If you roll your own, think ahead

Monday, March 23, 2009

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Promiscuous Drupal

  • 1. Promiscuous Drupal Imagine a daringly racy subtitle Monday, March 23, 2009
  • 3. this is why we love drupal http://www.flickr.com/photos/herzogbr/2274372747/ Monday, March 23, 2009
  • 4. this is what we make it Monday, March 23, 2009
  • 6. Drupal as one tool among many http://www.flickr.com/photos/ladyada/3039492078/ Monday, March 23, 2009
  • 7. Enlarging the Toolbox* • Spam Filtering (Mollom, Akismet) • Searching/Indexing (Solr, Google, Aquia) • Feed Generation (Feedburner) • Content tagging (Calais, TimesTags) • Authentication (OpenID, etc.) • Sending bulk mail (Mailchimp, etc.) http://www.flickr.com/photos/ladyada/3039492078/ Monday, March 23, 2009
  • 8. Enlarging the Toolbox* Farm out services that... • Benefit from centralization (auth, ads) • Require expertise (bulk mail wrangling) • Demand massive processing or sample data (fast indexing, spam filtering, auto-tagging) http://www.flickr.com/photos/ladyada/3039492078/ Monday, March 23, 2009
  • 11. Takin’ it up a notch • Posting links? Use Delicious. • Shoutbox/short updates? Use Twitter. • Photos and galleries? Use Flickr! • Video? Youtube, Blip.tv, etc. • Reviewing books? Amazon, Goodreads. • Comments? Disqus! • Blogging? Use Wordpress. http://www.flickr.com/photos/mr_diesio/2548025554 Monday, March 23, 2009
  • 12. I… but… my forms! • You will never enter product information as accurately as Amazon. • You will never be as popular as Flickr. • You will never write a Firefox Plugin for Link Field. • You will never enjoy transcoding your own video. http://www.flickr.com/photos/mr_diesio/2548025554 Monday, March 23, 2009
  • 13. Become the crossroads, or enhance native content http://www.flickr.com/photos/sidelong/542906832 Monday, March 23, 2009
  • 14. Become the crossroads, or enhance native Link to content Content http://www.flickr.com/photos/sidelong/542906832 Monday, March 23, 2009
  • 15. When does it work? • Common on social sites • Ever used Facebook? • News sites (CNN, etc.) • Personal Aggregators (FriendFeed, Tumblr) • External content is treated as something that lives out there http://www.flickr.com/photos/sidelong/542906832 Monday, March 23, 2009
  • 16. How can you do it? • Good ol’ aggregator (it’s themable now) • Activity module (it supports views!) • DayLife API, NowPublic’s new service • Native modules (delicious, flick, etc.) http://www.flickr.com/photos/sidelong/542906832 Monday, March 23, 2009
  • 17. Gobble up content Monday, March 23, 2009
  • 18. Gobble up content Use external sources as your primary source Monday, March 23, 2009
  • 19. Does this make sense? • How hardcore are you? • How badly do your content producers hate the node form? • External content is treated as something that lives in here. • Drupal becomes a presentation engine • Drupal becomes a… mashup? Monday, March 23, 2009
  • 20. How the..? • Native modules • FeedAPI + Feed Element Mapper • Nodes become flexible wrappers • Lay your own pipes (we’ll see this later) Monday, March 23, 2009
  • 21. Drupal PHP Apache MySQL Operating System Monday, March 23, 2009
  • 22. Flickr Drupal Delicious PHP Google Apache MySQL Stuff Operating System Monday, March 23, 2009
  • 23. Flickr Delicious Google Drupal Stuff Amazon Monday, March 23, 2009
  • 24. Flickr Delicious Google Drupal Stuff Amazon Monday, March 23, 2009
  • 25. Are you insane? http://www.flickr.com/photos/beaub/2424695862/ Monday, March 23, 2009
  • 26. Maybe a little insane • Filtering the firehose (tagging helps) • Importing the Internet • 8192 auth methods (OAuth helps?) • Even Amazon goes down. • Magnolia (moment of silence) http://www.flickr.com/photos/beaub/2424695862/ Monday, March 23, 2009
  • 27. Yeah, kind of insane. • Congratulations! You’re an integration specialist! • How much do you trust the Internet? • You can’t form_alter someone else’s site. • You’re assembling data streams instead of modules. http://www.flickr.com/photos/beaub/2424695862/ Monday, March 23, 2009
  • 29. Rolling your own integration Monday, March 23, 2009
  • 30. Doing it with Drupal • drupal_http_request() • PHP 5 - SimpleXML & JSON • drupal_write_record() • Expose your tables via Views • Wrap local vs. remote • (See “Building APIs That Rock”) Monday, March 23, 2009
  • 31. If you release it... • Support the full API (or as much as you can) • Fail gracefully • Don’t force data into nodes • Cache data whenever you can • Don’t write a SQL query builder • PHPDoc, PHPDoc, PHPDoc! Monday, March 23, 2009
  • 32. Don’t forget… • Respect API policies (Limits, Caching) • Don’t trust the data you get back • There are cutting-edge options • Custom Views queries (Flickr?) • In Drupal 7, remote fields • NowPublic’s Aggregation system Monday, March 23, 2009
  • 33. Leveraging our Synergy • Drupal is a great tool • Its strengths can be weaknesses • Outsource services • Drupal can be a mixer • If you roll your own, think ahead Monday, March 23, 2009

Editor's Notes

  1. I got started in Drupal 'cause it was very flexible, lots of stuff in one integrated package.. Wanted a blog that had wiki links that had image galleries and timelines and… While other systems integrated, Drupal emphasized native systems and interconnections The dark side: Not Invented Here syndrome. If it’s not made of nodes, it’s unclean!
  2. This is what it can produce. Talked to a client building a web app, data warehouse with drupal with firefox plugin. They listened to the community, heard “Build it in Drupal: CCK, Nodes, Views!” “OK, we’re trying to figure out how to do that and scale it to a billion or so records.
  3. We need to see Drupal as one tool in a big toolbox The LAMP stack is already designed this way! We’re used to some things, like memcached, analytics, heck -- the database! Web services and web APIs are starting to fill important roles, too. Spam protection? Advertising?
  4. Lots of people, lots of sites, are starting to rely on these services. These aren’t controversial, and there are big wins.
  5. Lots of people, lots of sites, are starting to rely on these services. These aren’t controversial, and there are big wins This is the first step: Drupal supported by services