Bring Your Blog to Life
                            Video and audio are where it’s at.
                                   ...
This Talk is For...




Monday, February 23, 2009                         2
This Talk is For...
                        1. Baby steps (minimal time, free)




Monday, February 23, 2009              ...
This Talk is For...
                        1. Baby steps (minimal time, free)


                       2. A little bit se...
This Talk is For...
                        1. Baby steps (minimal time, free)


                       2. A little bit se...
This Talk is For...
                        1. Baby steps (minimal time, free)


                       2. A little bit se...
PC and Mac




Monday, February 23, 2009                3
After Today

                    • You can get started
                    • You can get better
                    • You ...
Who Am I?
                    • Digital imagery at MDA
                    • Detoured into enterprise software
           ...
What’s It All About?

                    • Podcast = blog + audio or video
                     • like having a radio or ...
The Five W’s




Monday, February 23, 2009                  7
The Five W’s

                    • Why would you want to do this?




Monday, February 23, 2009                          ...
The Five W’s

                    • Why would you want to do this?
                    • What kinds of content




Monday,...
The Five W’s

                    • Why would you want to do this?
                    • What kinds of content
           ...
The Five W’s

                    • Why would you want to do this?
                    • What kinds of content
           ...
The Five W’s

                    • Why would you want to do this?
                    • What kinds of content
           ...
The Five W’s Things

                    • Why would you want to do this?
                    • What kinds of content
    ...
Recommendations




Monday, February 23, 2009                     9
Why
                    • Why add media to your blog?
                    • Because your audience wants it:
              ...
Examples



Monday, February 23, 2009              11
Documentary Montage




Monday, February 23, 2009                         12
Art and Film




Monday, February 23, 2009                  13
Instructional Screencast




Monday, February 23, 2009                              14
Slide Shows




Monday, February 23, 2009                 15
More Video Examples...

                    • crowd powered media: NowPublic
                    • culture: Underground Ne...
Audio Examples
                    • News
                    • Commentary
                    • Interviews
              ...
The Steps

                    1. Get your gear
                    2. Record
                    3. Edit
                ...
Get Your Gear



Monday, February 23, 2009                   19
Audio Recorder

                    • On the camcorder
                    • Direct to computer
                    • Olym...
Microphones
                                                       Basic USB: $30

                    • Laptop built-in m...
Camera
                    • Cell phone: live stuff only, immediacy
                    • Still camera: surprisingly good!...
Monday, February 23, 2009   23
Oh yeah, get a tripod




          Velbon, London Drugs    Manfrotto, B&H Photo
Monday, February 23, 2009                ...
Web Resources

                    • Still cameras:
                     • dpreview.com
                    • Camcorders:
...
Lights
                            #1 Way to Make Your Video Look Better




Monday, February 23, 2009                    ...
Lights
                    • Halogen work lights
                     • Don’t do it!! (Illegal in California)
            ...
Green
                                              Screen

        • OK, this is an advanced technique
        • But it’s...
Record



Monday, February 23, 2009            29
Recording to Your PC

                    • Use
                     • your USB mic
                     • your audio edit...
Interviewing?


                    • Prep the questions
                    • Prep the interviewee


Monday, February 23,...
Phone or Skype?


                    • Skype



Monday, February 23, 2009                     32
Recording Skype Calls
                    • Skype
                     • Wear a headset (Logitech USB)
                   ...
Recording Phone Calls
                    • From an actual phone
                     • Radio Shack gizmo
                ...
Screencast Software
                    • Windows
                     • Camtasia Studio
                    • Mac
       ...
Advanced Techniques

                    • Green screen
                    • Multicamera
                    • Dual-syste...
Advanced Techniques

                    • Green screen
                    • Multicamera
                    • Dual-syste...
Editing
                            Post-Production




Monday, February 23, 2009                     37
Should You Edit?




Monday, February 23, 2009                      38
Should You Edit?

                    • I want to be edited.




Monday, February 23, 2009                      38
Should You Edit?

                    • I want to be edited.
                    • It is possible to edit so much that the...
Should You Edit?

                    • I want to be edited.
                    • It is possible to edit so much that the...
At Least Do This...

                • Trim the ends
                • Cut the dead air
                • Adjust levels
  ...
Levels
              • Same message every year
              • Some of you are still not listening
              • I besee...
Monday, February 23, 2009   41
Twittersphere says...


                     BTW, Levelator is THE SHIT! LOVE IT!




Monday, February 23, 2009           ...
More Editing

                    • Get rid of um’s and ah’s
                    • Tighten it up, quicken the pace
       ...
Audio Editors

                    • Audacity
                    • GarageBand
                    • GoldWave
            ...
Video Editors

                    • Movie Maker
                    • iMovie
                    • Pinnacle Studio
      ...
Resources



Monday, February 23, 2009               46
Resources
             • Photo/video/sound: iStockPhoto.com
             • Voice overs:Voices.com
             • Tutorials...
Music

                                    music.download.com
                                             111,052 FREE MP...
Logos, Web Design




Monday, February 23, 2009                       49
Prepare for the Web



Monday, February 23, 2009                         50
Audio => MP3
                    • Audacity
                     • LAME
                    • Commercial editors have it b...
Video Encoding
                    • Your video editor does this
                    • You will be asked some questions
  ...
Publish
                            Serve the world, make someone else pay




Monday, February 23, 2009                  ...
The General Idea
                       Host your website/blog and media separately




Monday, February 23, 2009         ...
Where to Host Video
                    • Blip.tv
                     • Free
                     • High-quality
        ...
Where to Host Audio

                    • www.libsyn.com
                    • $5/month for ~ one podcast/week




Monday...
Where to Host Slides


                    • SlideShare.net



Monday, February 23, 2009                    57
Add It to Your Blog
                    • Video
                     • Embed Blip.tv player in your blog
                 ...
Make A Feed

                    • WordPress => PodPress.org
                    • Other => use FeedBurner
               ...
Submit to Aggregators
                    • iTunes
                    • SpokenWord.org
                    • podcastpickl...
Monday, February 23, 2009   61
Monday, February 23, 2009   61
Show Notes


                    • Highly recommended
                    • Put in links, summary


Monday, February 23, 2...
Coding Resources

                    • RentACoder
                    • ODesk
                    • eLance


Monday, Febr...
email: bruce.sharpe@singularsoftware.com
                       blog: www.brucesharpe.com
                       Twitter: ...
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How to Bring Your Blog to Life

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Presentation by Bruce Sharpe at Northern Voice 2009. Tells all about how to add audio or video to your blog to make a podcast.

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How to Bring Your Blog to Life

  1. 1. Bring Your Blog to Life Video and audio are where it’s at. Get with it. Bruce Sharpe brucesharpe.com Monday, February 23, 2009 1
  2. 2. This Talk is For... Monday, February 23, 2009 2
  3. 3. This Talk is For... 1. Baby steps (minimal time, free) Monday, February 23, 2009 2
  4. 4. This Talk is For... 1. Baby steps (minimal time, free) 2. A little bit serious, but not very (⌚$) Monday, February 23, 2009 2
  5. 5. This Talk is For... 1. Baby steps (minimal time, free) 2. A little bit serious, but not very (⌚$) 3. Even a little more serious (⌚⌚$$) Monday, February 23, 2009 2
  6. 6. This Talk is For... 1. Baby steps (minimal time, free) 2. A little bit serious, but not very (⌚$) 3. Even a little more serious (⌚⌚$$) 4. Some tips for the experts Monday, February 23, 2009 2
  7. 7. PC and Mac Monday, February 23, 2009 3
  8. 8. After Today • You can get started • You can get better • You can try something new Monday, February 23, 2009 4
  9. 9. Who Am I? • Digital imagery at MDA • Detoured into enterprise software • Seduced by podcasting • Conversations Network • VancouverTechScene.com • Now: media software and services Monday, February 23, 2009 5
  10. 10. What’s It All About? • Podcast = blog + audio or video • like having a radio or TV show distributed over the internet • add enclosure tag to RSS/Atom feed • And of course ...YouTube Monday, February 23, 2009 6
  11. 11. The Five W’s Monday, February 23, 2009 7
  12. 12. The Five W’s • Why would you want to do this? Monday, February 23, 2009 7
  13. 13. The Five W’s • Why would you want to do this? • What kinds of content Monday, February 23, 2009 7
  14. 14. The Five W’s • Why would you want to do this? • What kinds of content • Where to host it Monday, February 23, 2009 7
  15. 15. The Five W’s • Why would you want to do this? • What kinds of content • Where to host it • Whow to do it Monday, February 23, 2009 7
  16. 16. The Five W’s • Why would you want to do this? • What kinds of content • Where to host it • Whow to do it • Wrecommendations Monday, February 23, 2009 7
  17. 17. The Five W’s Things • Why would you want to do this? • What kinds of content • Where to host it • How to do it • Recommendations Monday, February 23, 2009 8
  18. 18. Recommendations Monday, February 23, 2009 9
  19. 19. Why • Why add media to your blog? • Because your audience wants it: • FeedBurner: serves 249,728 podcasts • 20 million podcasts available for download • YouTube: 10 hours per minute • 12 billion online videos per month viewed • New medium of expression Monday, February 23, 2009 10
  20. 20. Examples Monday, February 23, 2009 11
  21. 21. Documentary Montage Monday, February 23, 2009 12
  22. 22. Art and Film Monday, February 23, 2009 13
  23. 23. Instructional Screencast Monday, February 23, 2009 14
  24. 24. Slide Shows Monday, February 23, 2009 15
  25. 25. More Video Examples... • crowd powered media: NowPublic • culture: Underground News • unboxing: YouTube • live events: brucesharpe.com Monday, February 23, 2009 16
  26. 26. Audio Examples • News • Commentary • Interviews • Education • Conference presentations • Sports chat Monday, February 23, 2009 17
  27. 27. The Steps 1. Get your gear 2. Record 3. Edit 4. Publish Monday, February 23, 2009 18
  28. 28. Get Your Gear Monday, February 23, 2009 19
  29. 29. Audio Recorder • On the camcorder • Direct to computer • Olympus Voice Recorder • Zoom H4 Monday, February 23, 2009 20
  30. 30. Microphones Basic USB: $30 • Laptop built-in mic • Camcorder mic: barely acceptable • Mic to plug into camcorder • Basic USB mic $54 • A better USB mic: BlueMic Snowball Two or more USB mics in Windows? Tricky... Better USB: $125 Monday, February 23, 2009 21
  31. 31. Camera • Cell phone: live stuff only, immediacy • Still camera: surprisingly good! • Brand-name camcorder • Mic input, flash memory or HDD • Sony, Canon, Panasonic, ... • No: Samsung, tape, DVD • HD: go for it! Monday, February 23, 2009 22
  32. 32. Monday, February 23, 2009 23
  33. 33. Oh yeah, get a tripod Velbon, London Drugs Manfrotto, B&H Photo Monday, February 23, 2009 24
  34. 34. Web Resources • Still cameras: • dpreview.com • Camcorders: • camcorderinfo.com Monday, February 23, 2009 25
  35. 35. Lights #1 Way to Make Your Video Look Better Monday, February 23, 2009 26
  36. 36. Lights • Halogen work lights • Don’t do it!! (Illegal in California) • Recommendations • Natural/practical light • Go to a camera store, ask • Fluorescent, daylight balanced, diffused Monday, February 23, 2009 27
  37. 37. Green Screen • OK, this is an advanced technique • But it’s just too fun • TubeTape.com • YouTube tutorials Monday, February 23, 2009 28
  38. 38. Record Monday, February 23, 2009 29
  39. 39. Recording to Your PC • Use • your USB mic • your audio editing software Monday, February 23, 2009 30
  40. 40. Interviewing? • Prep the questions • Prep the interviewee Monday, February 23, 2009 31
  41. 41. Phone or Skype? • Skype Monday, February 23, 2009 32
  42. 42. Recording Skype Calls • Skype • Wear a headset (Logitech USB) • Pamela • Total Recorder • MX Skype Recorder Monday, February 23, 2009 33
  43. 43. Recording Phone Calls • From an actual phone • Radio Shack gizmo • JK Audio QuickTap • JK Audio digital hybrid • Using a conference call service • TalkShoe • Use Skype with SkypeOut Monday, February 23, 2009 34
  44. 44. Screencast Software • Windows • Camtasia Studio • Mac • SnapZ Pro X • ScreenFlow Monday, February 23, 2009 35
  45. 45. Advanced Techniques • Green screen • Multicamera • Dual-system audio • Tape sync (double ender) • VGA2USB to record screens Monday, February 23, 2009 36
  46. 46. Advanced Techniques • Green screen • Multicamera • Dual-system audio • Tape sync (double ender) • VGA2USB to record screens Monday, February 23, 2009 36
  47. 47. Editing Post-Production Monday, February 23, 2009 37
  48. 48. Should You Edit? Monday, February 23, 2009 38
  49. 49. Should You Edit? • I want to be edited. Monday, February 23, 2009 38
  50. 50. Should You Edit? • I want to be edited. • It is possible to edit so much that the person doesn’t sound like themselves any more, but instead sounds inhumanly smooth and intelligent. Monday, February 23, 2009 38
  51. 51. Should You Edit? • I want to be edited. • It is possible to edit so much that the person doesn’t sound like themselves any more, but instead sounds inhumanly smooth and intelligent. • That’s how edited I want to be. Monday, February 23, 2009 38
  52. 52. At Least Do This... • Trim the ends • Cut the dead air • Adjust levels (please please please) • Add intro/outro with music Monday, February 23, 2009 39
  53. 53. Levels • Same message every year • Some of you are still not listening • I beseech you, from the pit of my eardrums: adjust your levels!!!!!!!!!! Monday, February 23, 2009 40
  54. 54. Monday, February 23, 2009 41
  55. 55. Twittersphere says... BTW, Levelator is THE SHIT! LOVE IT! Monday, February 23, 2009 42
  56. 56. More Editing • Get rid of um’s and ah’s • Tighten it up, quicken the pace • Add music • Reduce noise • Sound effects Monday, February 23, 2009 43
  57. 57. Audio Editors • Audacity • GarageBand • GoldWave • Audition • Soundtrack Pro Monday, February 23, 2009 44
  58. 58. Video Editors • Movie Maker • iMovie • Pinnacle Studio • Final Cut Express • Sony Vegas Monday, February 23, 2009 45
  59. 59. Resources Monday, February 23, 2009 46
  60. 60. Resources • Photo/video/sound: iStockPhoto.com • Voice overs:Voices.com • Tutorials:YouTube • Using the software: Lynda.com • Conversions: MPEG StreamClip • Sound effects: Soundsnap.com Monday, February 23, 2009 47
  61. 61. Music music.download.com 111,052 FREE MP3S! Magic GarageBand Pinnacle Studio Monday, February 23, 2009 48
  62. 62. Logos, Web Design Monday, February 23, 2009 49
  63. 63. Prepare for the Web Monday, February 23, 2009 50
  64. 64. Audio => MP3 • Audacity • LAME • Commercial editors have it built-in • You will be asked some questions • 44.1 kHz, 64 kbps, joint stereo (or mono) • Tag editor: • ID3-TagIT • iTunes Monday, February 23, 2009 51
  65. 65. Video Encoding • Your video editor does this • You will be asked some questions • Format: QuickTime or WMV • Codec: H.264 or MPEG-4 • Bit rate: 750 kbps for > 15 min • Bit rate: 2000 kbps for < 15 min • The host will convert to Flash Monday, February 23, 2009 52
  66. 66. Publish Serve the world, make someone else pay Monday, February 23, 2009 53
  67. 67. The General Idea Host your website/blog and media separately Monday, February 23, 2009 54
  68. 68. Where to Host Video • Blip.tv • Free • High-quality • Ads are optional • Pro version: MP3 and iPod • YouTube Monday, February 23, 2009 55
  69. 69. Where to Host Audio • www.libsyn.com • $5/month for ~ one podcast/week Monday, February 23, 2009 56
  70. 70. Where to Host Slides • SlideShare.net Monday, February 23, 2009 57
  71. 71. Add It to Your Blog • Video • Embed Blip.tv player in your blog • Customize player in Blip.tv dashboard • Audio • Embed Yahoo Media Player • Customize via CSS Monday, February 23, 2009 58
  72. 72. Make A Feed • WordPress => PodPress.org • Other => use FeedBurner • Tell it to use SmartCast • Turn on iTunes tags • Tell iTunes that you have a feed Monday, February 23, 2009 59
  73. 73. Submit to Aggregators • iTunes • SpokenWord.org • podcastpickle.com • blubrry.com • podcastalley.com • odeo.com Monday, February 23, 2009 60
  74. 74. Monday, February 23, 2009 61
  75. 75. Monday, February 23, 2009 61
  76. 76. Show Notes • Highly recommended • Put in links, summary Monday, February 23, 2009 62
  77. 77. Coding Resources • RentACoder • ODesk • eLance Monday, February 23, 2009 63
  78. 78. email: bruce.sharpe@singularsoftware.com blog: www.brucesharpe.com Twitter: brucesharpe singularsoftware.com singularproductions.com Monday, February 23, 2009 64

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