Deblobbing In The Real World

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The Prussian field marshal Helmuth von Moltke famously said: “no plan survives contact with the enemy.” Similarly, few structured content models survive contact with a complex designs, CMS limitations, and real-world deadlines. Content reuse and cross-channel publishing depend on effective use of structured content: how can we combine those ideals with the pragmatic needs of our projects?

Deblobbing In The Real World

  1. 1. 1 Deblobbing in the real world Modeling reusable structured content that keeps working after the launch CS Forum 2013
  2. 2. Hi. I’m @eaton! I’m with Lullabot. 2 strategy, design, and development
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  4. 4. 4 Chunks vs. Blobs
  5. 5. ©2013 Victoria Belanger, Jello Mold Mistress of Brooklyn http://jellomoldmistress.com/ 5
  6. 6. NEEDS MOAR STRUCTURE 6
  7. 7. No model survives contact with real content 7
  8. 8. How does structured content break? 7
  9. 9. 1. Design Coupling 8
  10. 10. 9
  11. 11. 10 Question Answer Episode Topic Name Name Location Question Answer Episode Timestamp Segment Products Topic Design-First Content-First
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  16. 16. 3. Oddball Content 15
  17. 17. 16 Modeling Complexity Quantity+Longevity Structure Payoff FAQ page Sidebar promos Terms of service News article Staff bio Photo gallery
  18. 18. 17 Assets Structure Ephemera
  19. 19. 2. Editors doing design 18
  20. 20. 19
  21. 21. 20
  22. 22. 21 Position Priority Appearance ➧ Emphasis Proximity Relationship vs
  23. 23. 22 If you must, treat the layout as its own kind of content
  24. 24. 4. Narrative flow 23
  25. 25. 24
  26. 26. 24
  27. 27. 25 HTML is for browsers. Article Gallery Header Hero Aside Slides Div Warning vs
  28. 28. 26 Shortcodes Custom XML Insertioncodes HTML HTML5 attributes
  29. 29. Make WYSIWYG speak your language. 27
  30. 30. Structured content is a series of trade-offs. ‣ Model meaning, not mockups ‣ Ephemeral content needs less structure ‣ Capture emphasis and priority, not layout ‣ Narrative requires structure in the body … Share your lessons! 28
  31. 31. 29 Thank you!

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