Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Deblobbing In The Real World

3,393 views

Published on

The Prussian field marshal Helmuth von Moltke famously said: “no plan survives contact with the enemy.” Similarly, few structured content models survive contact with a complex designs, CMS limitations, and real-world deadlines. Content reuse and cross-channel publishing depend on effective use of structured content: how can we combine those ideals with the pragmatic needs of our projects?

  • DOWNLOAD THI5 BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Slide #7 and #22 are so key to every website with a focus on content. Its a shame many product and editorial people do not understand these points.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Slide #7 is such a fundamental truth, but I'm surprised by how few people think to mention it and integrate it into their work. It's revelatory - you could build an entire talk out of just that slide. :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Deblobbing In The Real World

  1. 1. 1 Deblobbing in the real world Modeling reusable structured content that keeps working after the launch CS Forum 2013
  2. 2. Hi. I’m @eaton! I’m with Lullabot. 2 strategy, design, and development
  3. 3. 3
  4. 4. 4 Chunks vs. Blobs
  5. 5. ©2013 Victoria Belanger, Jello Mold Mistress of Brooklyn http://jellomoldmistress.com/ 5
  6. 6. NEEDS MOAR STRUCTURE 6
  7. 7. No model survives contact with real content 7
  8. 8. How does structured content break? 7
  9. 9. 1. Design Coupling 8
  10. 10. 9
  11. 11. 10 Question Answer Episode Topic Name Name Location Question Answer Episode Timestamp Segment Products Topic Design-First Content-First
  12. 12. 11
  13. 13. 12
  14. 14. 13
  15. 15. 14
  16. 16. 3. Oddball Content 15
  17. 17. 16 Modeling Complexity Quantity+Longevity Structure Payoff FAQ page Sidebar promos Terms of service News article Staff bio Photo gallery
  18. 18. 17 Assets Structure Ephemera
  19. 19. 2. Editors doing design 18
  20. 20. 19
  21. 21. 20
  22. 22. 21 Position Priority Appearance ➧ Emphasis Proximity Relationship vs
  23. 23. 22 If you must, treat the layout as its own kind of content
  24. 24. 4. Narrative flow 23
  25. 25. 24
  26. 26. 24
  27. 27. 25 HTML is for browsers. Article Gallery Header Hero Aside Slides Div Warning vs
  28. 28. 26 Shortcodes Custom XML Insertioncodes HTML HTML5 attributes
  29. 29. Make WYSIWYG speak your language. 27
  30. 30. Structured content is a series of trade-offs. ‣ Model meaning, not mockups ‣ Ephemeral content needs less structure ‣ Capture emphasis and priority, not layout ‣ Narrative requires structure in the body … Share your lessons! 28
  31. 31. 29 Thank you!

×