SlideShare a Scribd company logo
1 of 58
Download to read offline
I hope you like
spreadsheets
Implementing content strategy
on your agency projects
!
Brought to you by @eaton and @gathercontent
1
Hi. I’m @eaton!
I’m with Lullabot.
2
strategy, design, and development
3
Marketing
Copywriter
Webmaster
Enterprise Web CMS
Content Strategy
Content Strategy:
1. The planning, development, and
management of content — written or
in other media
2. What content you’re using, where it
goes and when, who uses and
manages it, and why it matters
4
If your projects succeed,
your’e probably doing
Content Strategy.
5
1. Ignoring it
2. Doing it
3. Doing it deliberately
4. Getting paid to do it
6
‣ 2006: Two web nerds with a dream
‣ Built Drupal sites, then planned them
‣ Training, workshops, consulting
‣ …Then building bigger sites.
‣ 2014: We’re ~50 strong
‣ Devs, designers, strategists,

project managers…
7
Lots of content
8
We were stuck
in the middle
9
Practice:
1. The application or use of an idea, or
method, as opposed to theories
2. Repeated exercise of an activity or
skill to acquire or maintain
proficiency
10
How it works
11
…for us
…at the moment
Five things our team
needs to understand:
‣ The game plan
‣ The inventory
‣ The content model
‣ The presentation model
‣ The workflow
12
Gameplan
The problem the project is trying to solve, the
strategy we think will solve it, the tactics we plan
to use, and the way we’ll measure the results.
13
Goal Increase the purchase rate on
expensive products.
!
Strategy Get shoppers to imagine how the
products will fit into their lives.
!
Tactics Take product action shots around the
office, publish several each week.
14
Inventory
A list of content resources the client currently
has, whether they’re online, offline, tucked on a
shared drive, or trapped old Word Docs.
!
…And what they’ll need to execute the plan.
15
Oh, the spreadsheets
you’ll meet…
‣ Content inventories and audits
‣ Current and future publishing channels
‣ Content gap analysis
‣ Many, many, many spreadsheets

…And some spreadsheets
16
Content model
The types of content they’ll need, what
properties they have, how they relate to each
other, and what they should accomplish.
17
‣ Whiteboard sketches
‣ Database models
‣ Detailed spreadsheets
‣ Migration planning
‣ Taxonomy and grouping
18
Presentation Model
How content will be assembled and
disseminated to accomplish the project’s goals.
19
‣ Navigation systems
‣ “Intent Maps” of the site
‣ Prioritized page elements
‣ Wireframes
‣ Working prototypes
20
Workflow
Who’ll write new material, update existing
content, and remove old stuff? What roles will
work on the site, and what tasks will they be
responsible for?
21
‣ Interviews with content managers
‣ Tools for actual tasks
‣ Where does that actually come from?
‣ Where are the risky parts?
22
‣ The game plan
‣ The inventory
‣ The content model
‣ The presentation model
‣ The workflow
23
How do they work?
‣ They emphasize understanding
‣ They require collaboration across disciplines
‣ They inform each other over many iterations
‣ They provide sanity checks
24
A tale of
two clients
25
MSNBC
A cable news network ready to ramp up an
engaged online community and tackle multi-
channel publishing!
!
…running a Wordpress Archipelago.
26
‣ Tons of existing content
‣ Multichannel (web, mobile,TV,XBox…)
‣ Not our strategy, not our design
‣ Parallel design and development
‣ Editors needed to love it
‣ …And a tight deadline
27
28
Design ContentCode
29
Content
Code
Design
crazy but
awesome
Lots and lots of
communication
30
Lots and lots of
translation
31
Loads of
interviews
32
The quick model
33
The monster model
34
Results!
35
The NAMM Foundation
An awesome nonprofit that promotes music
education and recreational music-making.
!
…And has a site designed a decade ago.
36
‣ Big dreams, limited budget
‣ Lots of stakeholders
‣ Site had lots of content, no message
‣ Internally focused IA
‣ Limited staff for maintenance
37
Workshop!
‣ What makes you special?
‣ Who’s your audience?
‣ Why do they care?
‣ What’s your voice?
‣ What’s not working now?
‣ Old fashioned brand
identity work
38
Attribution text and URL go here
The Inventory
39
Model and map
40
NAMM Foundation Site
NAMM Fou
Your Community
Best Communities Data†
Survey Promotion
Music Teacher Finder†
Music Merchandiser Finder†
Why Music MResources for Educators
Recruitment and Retention
Tips for Success
Downloadable Teaching Tools
Blog posts for Educators
What We Do
Get Involved
Webcasts
Sign up
Action Kits and Downloadables
Advocacy Blog Posts
Donation
Partner Orgs and other Resources*
Displays and styles
41
HTML wireframes
42
Responsive Design
43
Results!
44
The lessons
we’ve learned
45
Mixed
teams rock
46
Language
matters
47
Silos hurt
48
“Big reveals”
suck
49
Iteration isn’t
optional
50
Building your
strategy practice
51
Just do it.
Content Strategy’s tools make projects more
successful.You don’t have to have a Grand
Unification Theory to practice, iterate, and
improve.
52
Eating the elephant
Focus on the slice that best matches your
existing work. Grow from there.
53
Build it into the plan
Until clients are willing to hire you as specialists,
treat it like Project Management: An ongoing,
necessary part of every project.
54
But I don’t need the
rustproofing.
“We don’t need that service!” means a client has
the answers. You still need to understand,
though.
!
…Or, show them they need the answers
55
No need for bombast
Use Content Strategy tools first to understand
your clients’ needs, then to advise on solutions.
56
Playbooks, not
blueprints
Hold your process with an open hand, and
assume that different projects may need
different tools.
57
Questions?
58

More Related Content

Similar to Building Your Agency's Content Strategy Practice

HighEdWeb Rochester Regional Keynote
HighEdWeb Rochester Regional KeynoteHighEdWeb Rochester Regional Keynote
HighEdWeb Rochester Regional KeynoteRachel Reuben
 
Styleguides as Engineering Reference Tools
Styleguides as Engineering Reference ToolsStyleguides as Engineering Reference Tools
Styleguides as Engineering Reference ToolsRobert Mooney
 
Content Strategy: Lunch and Learn by Desirae Odjick
Content Strategy: Lunch and Learn by Desirae OdjickContent Strategy: Lunch and Learn by Desirae Odjick
Content Strategy: Lunch and Learn by Desirae Odjickbv02
 
Intro Design System for Visual Designers
Intro Design System for Visual DesignersIntro Design System for Visual Designers
Intro Design System for Visual DesignersInyoung Choi
 
Aligning Your Organization's Strategic Direction, Roadmaps, and Technology, A...
Aligning Your Organization's Strategic Direction, Roadmaps, and Technology, A...Aligning Your Organization's Strategic Direction, Roadmaps, and Technology, A...
Aligning Your Organization's Strategic Direction, Roadmaps, and Technology, A...Design for Context
 
Getting content ready for website go-live
Getting content ready for website go-live Getting content ready for website go-live
Getting content ready for website go-live Emma Pittar
 
Predicate | Audit, Plan, Build, Grow: A Methodology for Content Strategy
Predicate | Audit, Plan, Build, Grow: A Methodology for Content StrategyPredicate | Audit, Plan, Build, Grow: A Methodology for Content Strategy
Predicate | Audit, Plan, Build, Grow: A Methodology for Content StrategyBucket Holdings
 
The Next Step in Content Marketing: Governance and Workflows
The Next Step in Content Marketing: Governance and WorkflowsThe Next Step in Content Marketing: Governance and Workflows
The Next Step in Content Marketing: Governance and WorkflowsAhava Leibtag
 
The Ultimate Website Development Roadmap
The Ultimate Website Development RoadmapThe Ultimate Website Development Roadmap
The Ultimate Website Development RoadmapAdina Zaiontz
 
Predicate | Our Capabilities: The Predicate Approach to Content Strategy
Predicate | Our Capabilities: The Predicate Approach to Content StrategyPredicate | Our Capabilities: The Predicate Approach to Content Strategy
Predicate | Our Capabilities: The Predicate Approach to Content StrategyBucket Holdings
 
Unforgettable Content Strategy Portfolios
Unforgettable Content Strategy Portfolios Unforgettable Content Strategy Portfolios
Unforgettable Content Strategy Portfolios Masa Zokaei Edie
 
What's Next: Content Strategy in Experience Design
What's Next: Content Strategy in Experience DesignWhat's Next: Content Strategy in Experience Design
What's Next: Content Strategy in Experience DesignOgilvy Consulting
 
Collaborative content: tools to improve communication and content outcomes - ...
Collaborative content: tools to improve communication and content outcomes - ...Collaborative content: tools to improve communication and content outcomes - ...
Collaborative content: tools to improve communication and content outcomes - ...Boye & Co
 
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 4
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 4Costanoa Expert Series: What Business Leaders Should Know About Design- Order 4
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 4Costanoa Ventures
 
Building a foundation for strong content: Defining your audiences and their j...
Building a foundation for strong content: Defining your audiences and their j...Building a foundation for strong content: Defining your audiences and their j...
Building a foundation for strong content: Defining your audiences and their j...Amber Young
 
How to build a website - Coast & Country Housing's Digital Journey
How to build a website - Coast & Country Housing's Digital JourneyHow to build a website - Coast & Country Housing's Digital Journey
How to build a website - Coast & Country Housing's Digital JourneyEsme Trelease
 

Similar to Building Your Agency's Content Strategy Practice (20)

HighEdWeb Rochester Regional Keynote
HighEdWeb Rochester Regional KeynoteHighEdWeb Rochester Regional Keynote
HighEdWeb Rochester Regional Keynote
 
Educational Marketing (English version)
Educational Marketing (English version)Educational Marketing (English version)
Educational Marketing (English version)
 
Styleguides as Engineering Reference Tools
Styleguides as Engineering Reference ToolsStyleguides as Engineering Reference Tools
Styleguides as Engineering Reference Tools
 
Content Strategy: Lunch and Learn by Desirae Odjick
Content Strategy: Lunch and Learn by Desirae OdjickContent Strategy: Lunch and Learn by Desirae Odjick
Content Strategy: Lunch and Learn by Desirae Odjick
 
Intro Design System for Visual Designers
Intro Design System for Visual DesignersIntro Design System for Visual Designers
Intro Design System for Visual Designers
 
Aligning Your Organization's Strategic Direction, Roadmaps, and Technology, A...
Aligning Your Organization's Strategic Direction, Roadmaps, and Technology, A...Aligning Your Organization's Strategic Direction, Roadmaps, and Technology, A...
Aligning Your Organization's Strategic Direction, Roadmaps, and Technology, A...
 
Getting content ready for website go-live
Getting content ready for website go-live Getting content ready for website go-live
Getting content ready for website go-live
 
Creating and executing a great content strategy
Creating and executing a great content strategyCreating and executing a great content strategy
Creating and executing a great content strategy
 
Predicate | Audit, Plan, Build, Grow: A Methodology for Content Strategy
Predicate | Audit, Plan, Build, Grow: A Methodology for Content StrategyPredicate | Audit, Plan, Build, Grow: A Methodology for Content Strategy
Predicate | Audit, Plan, Build, Grow: A Methodology for Content Strategy
 
The Next Step in Content Marketing: Governance and Workflows
The Next Step in Content Marketing: Governance and WorkflowsThe Next Step in Content Marketing: Governance and Workflows
The Next Step in Content Marketing: Governance and Workflows
 
The Ultimate Website Development Roadmap
The Ultimate Website Development RoadmapThe Ultimate Website Development Roadmap
The Ultimate Website Development Roadmap
 
Predicate | Our Capabilities: The Predicate Approach to Content Strategy
Predicate | Our Capabilities: The Predicate Approach to Content StrategyPredicate | Our Capabilities: The Predicate Approach to Content Strategy
Predicate | Our Capabilities: The Predicate Approach to Content Strategy
 
Unforgettable Content Strategy Portfolios
Unforgettable Content Strategy Portfolios Unforgettable Content Strategy Portfolios
Unforgettable Content Strategy Portfolios
 
Intranet Redesign
Intranet RedesignIntranet Redesign
Intranet Redesign
 
Avoiding a CMS misfit
Avoiding a CMS misfitAvoiding a CMS misfit
Avoiding a CMS misfit
 
What's Next: Content Strategy in Experience Design
What's Next: Content Strategy in Experience DesignWhat's Next: Content Strategy in Experience Design
What's Next: Content Strategy in Experience Design
 
Collaborative content: tools to improve communication and content outcomes - ...
Collaborative content: tools to improve communication and content outcomes - ...Collaborative content: tools to improve communication and content outcomes - ...
Collaborative content: tools to improve communication and content outcomes - ...
 
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 4
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 4Costanoa Expert Series: What Business Leaders Should Know About Design- Order 4
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 4
 
Building a foundation for strong content: Defining your audiences and their j...
Building a foundation for strong content: Defining your audiences and their j...Building a foundation for strong content: Defining your audiences and their j...
Building a foundation for strong content: Defining your audiences and their j...
 
How to build a website - Coast & Country Housing's Digital Journey
How to build a website - Coast & Country Housing's Digital JourneyHow to build a website - Coast & Country Housing's Digital Journey
How to build a website - Coast & Country Housing's Digital Journey
 

More from Jeff Eaton

This Is not a Place of Honor
This Is not a Place of HonorThis Is not a Place of Honor
This Is not a Place of HonorJeff Eaton
 
An API Won't Fix Your Content Problem
An API Won't Fix Your Content ProblemAn API Won't Fix Your Content Problem
An API Won't Fix Your Content ProblemJeff Eaton
 
Hello, {{FIRSTNAME}}, My Old Friend
Hello, {{FIRSTNAME}}, My Old FriendHello, {{FIRSTNAME}}, My Old Friend
Hello, {{FIRSTNAME}}, My Old FriendJeff Eaton
 
Maps, Models, and Teams
Maps, Models, and TeamsMaps, Models, and Teams
Maps, Models, and TeamsJeff Eaton
 
Adventures in Drupal 8
Adventures in Drupal 8Adventures in Drupal 8
Adventures in Drupal 8Jeff Eaton
 
Modeling Rich Narrative Content
Modeling Rich Narrative ContentModeling Rich Narrative Content
Modeling Rich Narrative ContentJeff Eaton
 
Battle for the Body Field (DrupalCon)
Battle for the Body Field (DrupalCon)Battle for the Body Field (DrupalCon)
Battle for the Body Field (DrupalCon)Jeff Eaton
 
The Battle For The Body Field
The Battle For The Body FieldThe Battle For The Body Field
The Battle For The Body FieldJeff Eaton
 
Workflow That Works Under Pressure
Workflow That Works Under PressureWorkflow That Works Under Pressure
Workflow That Works Under PressureJeff Eaton
 
Planning Beyond the Page
Planning Beyond the PagePlanning Beyond the Page
Planning Beyond the PageJeff Eaton
 
Deblobbing In The Real World
Deblobbing In The Real WorldDeblobbing In The Real World
Deblobbing In The Real WorldJeff Eaton
 
Prepare for the Mobilacalypse
Prepare for the MobilacalypsePrepare for the Mobilacalypse
Prepare for the MobilacalypseJeff Eaton
 
Drupal in Action (CMS Expo 2011)
Drupal in Action (CMS Expo 2011)Drupal in Action (CMS Expo 2011)
Drupal in Action (CMS Expo 2011)Jeff Eaton
 
Baby Got Backend (CMS Expo 2011)
Baby Got Backend (CMS Expo 2011)Baby Got Backend (CMS Expo 2011)
Baby Got Backend (CMS Expo 2011)Jeff Eaton
 
The Platypus Problem
The Platypus ProblemThe Platypus Problem
The Platypus ProblemJeff Eaton
 
Drupal in Action
Drupal in ActionDrupal in Action
Drupal in ActionJeff Eaton
 
Architecture Is For Everyone
Architecture Is For EveryoneArchitecture Is For Everyone
Architecture Is For EveryoneJeff Eaton
 
Social Networking Applied
Social Networking AppliedSocial Networking Applied
Social Networking AppliedJeff Eaton
 
ROI in a GPL World
ROI in a GPL WorldROI in a GPL World
ROI in a GPL WorldJeff Eaton
 
Drupal Development (Part 2)
Drupal Development (Part 2)Drupal Development (Part 2)
Drupal Development (Part 2)Jeff Eaton
 

More from Jeff Eaton (20)

This Is not a Place of Honor
This Is not a Place of HonorThis Is not a Place of Honor
This Is not a Place of Honor
 
An API Won't Fix Your Content Problem
An API Won't Fix Your Content ProblemAn API Won't Fix Your Content Problem
An API Won't Fix Your Content Problem
 
Hello, {{FIRSTNAME}}, My Old Friend
Hello, {{FIRSTNAME}}, My Old FriendHello, {{FIRSTNAME}}, My Old Friend
Hello, {{FIRSTNAME}}, My Old Friend
 
Maps, Models, and Teams
Maps, Models, and TeamsMaps, Models, and Teams
Maps, Models, and Teams
 
Adventures in Drupal 8
Adventures in Drupal 8Adventures in Drupal 8
Adventures in Drupal 8
 
Modeling Rich Narrative Content
Modeling Rich Narrative ContentModeling Rich Narrative Content
Modeling Rich Narrative Content
 
Battle for the Body Field (DrupalCon)
Battle for the Body Field (DrupalCon)Battle for the Body Field (DrupalCon)
Battle for the Body Field (DrupalCon)
 
The Battle For The Body Field
The Battle For The Body FieldThe Battle For The Body Field
The Battle For The Body Field
 
Workflow That Works Under Pressure
Workflow That Works Under PressureWorkflow That Works Under Pressure
Workflow That Works Under Pressure
 
Planning Beyond the Page
Planning Beyond the PagePlanning Beyond the Page
Planning Beyond the Page
 
Deblobbing In The Real World
Deblobbing In The Real WorldDeblobbing In The Real World
Deblobbing In The Real World
 
Prepare for the Mobilacalypse
Prepare for the MobilacalypsePrepare for the Mobilacalypse
Prepare for the Mobilacalypse
 
Drupal in Action (CMS Expo 2011)
Drupal in Action (CMS Expo 2011)Drupal in Action (CMS Expo 2011)
Drupal in Action (CMS Expo 2011)
 
Baby Got Backend (CMS Expo 2011)
Baby Got Backend (CMS Expo 2011)Baby Got Backend (CMS Expo 2011)
Baby Got Backend (CMS Expo 2011)
 
The Platypus Problem
The Platypus ProblemThe Platypus Problem
The Platypus Problem
 
Drupal in Action
Drupal in ActionDrupal in Action
Drupal in Action
 
Architecture Is For Everyone
Architecture Is For EveryoneArchitecture Is For Everyone
Architecture Is For Everyone
 
Social Networking Applied
Social Networking AppliedSocial Networking Applied
Social Networking Applied
 
ROI in a GPL World
ROI in a GPL WorldROI in a GPL World
ROI in a GPL World
 
Drupal Development (Part 2)
Drupal Development (Part 2)Drupal Development (Part 2)
Drupal Development (Part 2)
 

Recently uploaded

From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketingpshirsat
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Marketing BRANDING
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Marketing BRANDING
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 

Recently uploaded (20)

From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 

Building Your Agency's Content Strategy Practice