Project Urchin aimed to create a website that uses the Facebook Graph API to access a user's liked music and the iTunes API to retrieve artist information to display on the site. The project team included a CEO, project manager, frontend, SRE, and marketing teams who used technologies like the Facebook and iTunes APIs, jQuery, and social media platforms. The project went through brainstorming, design, development, testing, launch, and is currently being analyzed for further improvements like displaying additional liked media and connections with other users.