An overview of the unit 404 Project Management for the Level 4 Social Media & Digital Marketing NVQ.

1. L4 NVQ Project Management
Katrina Gallagher

2. Notes and slides available after the session
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Notes & Videos

3. project management illustration by Gary Larson’s Far Side cartoons.

4. Why would you focus on
project management?

5. Project Management Benefits
You may be able to :
● Increase efficiency
● Improve customer satisfaction
● Become more effective in delivering services
● Improve your quality and output
● Uncover development opportunities within the team
● Increase your competitive edge
● Identify opportunities to expand services
● Increase flexibility
● Reduce risk

6. What considerations to
you make?

7. Brainstorm

8. Project Management
● Financial viability of the project
● Time
● Resource
● Budget
● Constraints
● Dependencies
● Legal
● Confidentiality

9. How do you set clear
goals

10. Setting Clear Goals
● Who needs to be involved? Who are your ‘stakeholders’?
● How do you identify what is needed?
● What makes your goals SMART?
● What do you do to ensure you’re working towards your goals?
● How are your goals monitored and tracked?

11. SMART Goals

12. How do you manage
your resources?

13. ● How do you allocate resources?
● How do you check project requirements against goals?
● What are your time constraints?
● How much budget do you have for each stage?
● What human resources do you require to complete each
stage?
● Do these humans need training?
● How will your humans communicate?
● What are your IT requirements?
Project resources

14. Project roles and
responsibilities

15. ● Do you need experts from different areas of the
business?
● Do you involve the client and other stakeholders?
● What is your approval process?
● Who identifies training needs?
● Who manages meeting schedules and how?
● When do you produce reports, how, and who to?
Project roles & responsibilities

16. Communication

17. ● What formal communication is
required?
● What informal communication
would you plan in?
● How do you determine who
needs to know what? eg
clients, stakeholders,
management, team members.
Project communication

18. Project risk

19. ● Safety issues
● Optimistic time and cost estimates
● Unexpected budget costs
● Unclear roles and responsibilities
● Forgetting or not clarifying the needs of the client
● Changing requirements after the start of the project
● New requirements
● Poor communication
● Lack of commitment.
What are the project risks?

20. Reducing risk

21. ● Health and safety
● Appropriate training
● Regular project review meetings
● Good communication
● Monitoring
● Updating
How do you reduce project risks?

22. Practical:
Project Management Tools
● Progress reports
● Budget monitoring reports
● GANTT charts
● Critical Path Analysis
● Project software packages.

23. https://trello.com/b/fDsPBXFt/board-of-templates

24. http://www.tomsplanner.com

25. Critical Path Analysis

26. Project: Make Toast
https://www.youtube.com/watch?v=_vS_b7cJn2A

27. Monitoring Projects

28. ● Update task status
● Re-schedule uncompleted tasks
● Update project elements
● Request additional budget/resources/time
How monitor & steer projects?

29. Post Mortem

30. ● Improve future projects
● Learn from experience
● Identify what you need for future projects
● Enables you to compare achievements to
original objectives
● Highlight any issues eg health and safety,
problems, training needs, shortages in terms
of resources, increases in costs
● Allows for the ability to revise and update
plans
Why write an end of project
report?

31. http://www.businessballs.com/project%20management%20templates.pdf
Document Templates

32. How will you do things differently?
For my next project...

33. QUESTIONS ANYONE?
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Thanks for listening!

34. Credits & Further Reading:
• Switch: How to change things when change is hard - http://www.amazon.co.uk/Switch-change-things-
when-hard/dp/1847940323
• Yellow and black radio story- http://www.alexandercowan.com/yellow-walkman-data-art-of-customer-
discovery/
• SMART goals - http://orangeshoe.com/2014/12/22/goal-setting-smart-goals/
• Project management communication - https://fishphilosopher.wordpress.com/2014/09/29/edu-627-
effective-communication-and-project-management/
• Trello - https://trello.com/
• Rescuetime (time tracking) - https://www.rescuetime.com/
• Tom’s Planner (Gantt charts) - http://www.tomsplanner.com/
• Document templates - http://www.businessballs.com/project%20management%20templates.pdf
• Digital Project Management - http://www.thedigitalprojectmanager.com/
• Project Management Tools - http://www.stateofdigital.com/choosing-a-project-management-tool/
• SEO Project Management - http://www.stateofdigital.com/project-management-is-the-key-to-seo-success/
• Prince2 - http://www.Prince2.com