The webinar, featuring speaker Carsten Ley, focuses on the role of Project Management Offices (PMOs) in idea and action management, as well as target tracking through OKRs (Objectives and Key Results). It emphasizes the importance of PMOs in enhancing customer and employee experience, and discusses the evolution and management of OKRs within organizations. The session aims to provide insights on how to implement effective PMO structures and functions to support strategic initiatives beyond traditional project management.