The document outlines the details of a youth empowerment project called "Majulah Project" that aims to have teams of youths identify, adopt, and champion social causes in Singapore. The key details are: 1. Teams of youths will investigate various social issues in Singapore and select a cause to support. They will develop a campaign to raise awareness and make a positive impact on their issue. 2. Teams have 4 hours to implement their campaign in designated locations, and will be judged on community engagement, creativity, and teamwork. 3. A social media campaign is also required to further advocate for the cause on a global scale using hashtags to track progress. 4. The project aims

1. [1]
MAJULAH
PROJECT

2. [2]
MajulahOnward. A word that enscapulates the thrust of progress of every nation.
The raison d’atre of the struggles, hard work and sacrifices each citizen of
the world makes. To make a better tomorrow. To be better tomorrow than we
were today. To ensure the future is a place we all look forward to with
hopes, dreams and desires intertwined on the crossroads of human triumph.
Yet in an increasingly inter-connected world, the future lies uncertain.
Temperatures are soaring to new highs, the horizons of scarcity ever
reaching upon us, the gaps in sustainability ever morphing into a manhole.
The celebration of diversity distorted into petty conflicts with
insurmountable consequences. Perhaps it is time to say ENOUGH IS ENOUGH. It
is time to start now because if we dont, one year forward we would look back
to this day and say to ourselves we should have started today. You dont
have to be great to start, but you have to start to be great. Because the
hopes, dreams and aspirations of a better world can only come true if we
start to look around and tell ourselves, this is not how our story is going
to end. A drastic change is needed in this first half of the 21st Century to
set the stage for extraordinary progress in the rest of the century.
It is time we, the youths of the world, the leaders of tomorrow take massive
action. To take back our problems and own it. To do what we can with what we
have using the time we are given. Because in the end, it is our choices today
that makes us who we are. Today we can choose to be the generation that
decided to stand up for something bigger than ourselves. To speak the truth
even if our voice shakes. To speak for those who are voiceless. To stand up
and be counted. To not only be the change, but LEAD THE CHANGE we want to
see in the world. The world is our stage and its people will be listening.
We may not have it all together, but together we have it all. And with you
and me in this together.ONWARD, our FOOTSTEPS OF CHANGE shall march.
ONWARD, OUR FOOTSTEPS OF CHANGE MARCH.

3. [3]
mission
your
Grab a group. Make it into a team. Your objective is to go into
the streets of Singapore, listen with an open heart and look
with the eyes of your mind. Find, Adopt and Own a
SOCIAL CAUSE that will make a difference, change the
world. One that will make a dent in the universe, leave others
better than you found them. Stand up for something bigger
than yourselves. Our jobs on this earth ain’t to live forever, but
build something that could.
Martin Luther. Gandhi. Mother Teresa. Jobs. Mandela. Lee
Kuan Yew. They went out there and stood for something even
if their voice shook. NOW IT’S YOUR TURN.
Fulfill the challenges that will be given to you. And end off the
day with a public campaign of the cause that you have set to
adopt at ORCHARD, PROMOTORY and RAFFLES PLACE at
1300Hours.
YOU will also be given a set of resources to begin with. You
“ Never doubt that a small group of
thoughtful, committed citizens can
change the world; indeed it’s the only
thing that ever has.” Margaret Mead

4. [4]
[phases]
A
Phase A is the investigation and discovery phase. During
this phase, you will be given different challenges in your
search to understand the different social issues in
Singapore and adopt a worthy cause. Your performance in
this phase of the project accounts for 30 per cent of your
score.
B
Phase B is called MAKE A DENT IN THE COMMUNITY. This
starts from 1300hours at a location to be determined. Your
area of operations of the campaign is in the given map on
the next page. This portion constitutes 30 per cent of your
score and will be based on : 1) Engagement of Community
2) Creativity 3) Teamwork
S
Your social media campaign constitutes the 20 per cent of
points. This will be the presentation and advocacy of yoru
ideas and cause through the online platform. You will be
judged based on : 1) Global Reach 2) Content 3)
Engagement of Ideas

5. [5]
ResoURCES
You will be given a resource of $4/person
which you can utilize for meals and transport
for the day. You will also be given additional
resources available at the auction which you
can use for your journey.
You will be required to tweet/Instagram every hour to update
on your challenges as well as activity. Follow these accounts
for updates and announcements :
facebook.com/AdamKhooYouth @projectmajulah @projectmajulah
#livelikewerev1ctor4ian
#transformingliveseveryday

6. [6]
Proposals
Every team
must
submit:
Title of Cause.What Social Cause are you Championing?
Give a snazzy title to your project.
Mission StatementWhat do you want to achieve in your project?
What does success look like to your team?
Campaign ProposalWILL NEED TO INCLUDE :
1. OBJECTIVES
2.TIMELINE
3.DETAILED PLAN
4.ROLES AND RESPONSIBILITIES
5.RULES OF ENGAGEMENT
to be sent in by email to
ridhwan@akltg.com by 12PM.

7. [7]
Phase A
Investigation

8. [8]
Social
Causes in
Singapore

9. [9]
Social Grace:
Kindness and Courtesy
Giving each other a helping hand
Acknowledging one another
Appreciating unsung Heroes
Youth
Empowerment
Acknowledging The Power Of Youth
Building up youth assets to make a real
difference to Community
Being Mentors to the less privileged

10. [10]
The
Underprivileged
The Elderly
The Less Fortunate
Living below the Poverty Line
Space and Society
Singapore National Heritage
Singapore Sense of History and Cohesion
Championing The Singapore Memory Project

11. [11]
social
Move to any area within Singapore and using a
sandwich board called THE COMPLAINT POLICE,
illicit Singaporean’s typical pet peeves and lack
of social graces. Find out what is stopping
Singaporeans from becoming more gracious,
experiment, innovate and come up with a
campaign to advocate for a more positive and
socially gracious Singapore.
grace
“Be who you are and say
how you feel because those
who mind don’t matter and
those who matter don’t
mind.” Dr Seuss
track
ONE

12. [12]
happy
Singaporeans have been rated in recent years by
the Gallup poll as being unhappy. Go out to a
place of your choice and find out what makes
Singaporeans happy. Document it through the
uses of pictures, videos and social media. Comd
up with your own campaign to spread happiness
in Singapore.
hour
“Be who you are and say
how you feel because those
who mind don’t matter and
those who matter don’t
mind.” Dr Seuss
track
two

13. [13]
theforeign
project
Find our unsung heroes, the foreign workers and
spend some time to get to know them and mingle
with them. Find out their fears, hopes, dreams,
get to know their lives. Your mission is to then
start a public campaign
“Be who you are and say
how you feel because those
who mind don’t matter and
those who matter don’t
mind.” Dr Seuss
track
three
workers

14. [14]
Many Singaporeans still do live in conditions
considered below the poverty line. As a team
visit the residents at Dakota and investigate
how you as a team can really make a
difference to their lives for just that one day
and how you can come back to continue to
uplift and bless them so that they can live
with positivity and hope in tomorrow.
Dakota
“Life has many ways of
testing a person’s will. Either
by having nothing happen
at all or by having
everything happen at once.”
POINTS
track
4 and 5

15. [15]
thesingapore
memory
The Singapore Memory Project is a project to
remember and cherish our social narratives,
milestons and moments as a nation. Talk to as
many Singaporeans as possible to capture their
milestones, memories and moments that make
them feel truly Singaporean. Come up with your
own project and campaign to remember and
anchor our stories, people and places of
Singapore to create “the home truly” and a sense
of belonging for all Singaporeans.
“Be who you are and say
how you feel because those
who mind don’t matter and
those who matter don’t
mind.” Dr Seuss
track
sixcard

16. [16]
theone
million
Go around Singapore and get random strangers
to exercise with you , burning a total of 5000
calories or more. Come out with a campaign in
conjunction with 1 Million KG Singapore to inspire
Singaporeans to eat healthy and stay fit.
“Be who you are and say
how you feel because those
who mind don’t matter and
those who matter don’t
mind.” Dr Seuss
track
sevenkg

17. [17]
theHUMANS
LION
Interview as many Singaporeans as possible and
do a profile for each of them by starting a
facebook page - Humans Of Our Lion City. From
this short investigation, find out more about the
average Singaporean’s stories, dreams and
aspirations. Come up with a project, perhaps
something inspired by the YouTube Channel Soul
Pancake to use Singapore’s space and society to
make Singaporeans more connected, alive and
believe in themselve. Perhaps put a douse of the
Victorian Spirit in really inspiring Singaporeans to
be who they can be and more.
“Be who you are and say
how you feel because those
who mind don’t matter and
those who matter don’t
mind.” Dr Seuss
track
eight
OF
CITY

18. [18]
Phase B
Challenges

19. [19]
the
campaign
Your team will come up with your own
project and campaign to either impact the
benificiaries that you seek to advocate for or
make a significant impact with your social
campaign that you wish to champion.
Tell us how will you measure the success of
your campaign of project. How do you bring
the Victorian Spirit out there as you make
this dent in the universe. You have 4 hours
from 12-4 pm.
“Everyone talks about
leaving a better planet for
our kids. But perhaps we
should leave better kids for
our planet.”
POINTSMAD

20. [20]
Phase S
#SocialMedia

21. [21]
the
social media
Your campaign should also spark,
spread and continue the
conversation on a global scale
through the use of Social Media.
How can you supplement what you
have done with social media
coverage, connection and
advocacy? Take action with the use
of technology to bring your idea to
the world.
“It is those crazy enough to
think they can change the
world that very well do.”
POINTS

22. [22]
neverunderestimate
the difference
we can make.
the power of

23. [23]