Project Deliverable 1: Project Plan Inception By: Justin M. Blazejewski CIS 499 Professor Dr. Janet Durgin 21 October 2012 Background In an uber globalized market of today, companies are faced with challenges in each and every step of their business. Our analytics and research services are geared towards giving those companies that extra edge over the competition. We process and analyze terabytes of data and break down all the fuzz and chatter around it to give our customers meaningful insights about their competition and the market they are engaged in. By leveraging our data collection, processing, and research and analytics expertise and by focusing on operational excellence and an industry standard delivery model, we help the leading companies making insightful business decisions. A comprehensive portfolio of our services include, Market, Business and financial research, Domain based analytics and Data processing services. Our industry wide focus is into Banking, Finance, FMCG, Insurance, Retail and Manufacturing industries.Role and responsibilities On studying the company’s profile, it seems that company has following resources which form the personnel of its information systems: a. Chief Information Officer - It provides assistance to senior management on IT related tasks. b. Develop and maintain IT infrastructure. c. Develop efficient design to implement operations of the company. d. Information System specialist - It designs and administers infrastructure development and support. e. Database administration - Storing data and mining it for future goals of the company. f. Project Manager - He/She will be responsible for managing the project issues. g. System Analyst - He/She analyzes the whole system and conduct technical research. Also prepares documentation for future goals. h. System Administrator - He or she will be responsible for resolving internal network issues of the company.Data collection a) SP-based data - It is the data collected over network traffic. It provides data to tool vendor. It does not collect secure data. b) Panel based data - It collects internet user data. c) Tool-monitoring data - It is installed at user end. Alexa is one of the examples in this category. d) Online monitoring data - Here user takes survey and provides data to company. Description of Information System Positioning - The Company has online database for processing data, messages, batch and manual data input processing. It has two integrations: Vertical integration where processing of data is done for office area (ERP) and Horizontal integration where archival of data of various archival system takes place. Databases include the open SQL database where process values, batch data and messages are stored. It provides client-server architecture for displaying data. Along with displaying of data, user can also evaluate data, analysis data and generate reports. Hardware & Software a) Hardware Server - P IV (minimum), 1 GB main memory, 1 ...

1. Project Deliverable 1: Project Plan Inception
By: Justin M. Blazejewski
CIS 499
Professor Dr. Janet Durgin
21 October 2012
Background
In an uber globalized market of today, companies are faced with
challenges in each and every step of their business. Our
analytics and research services are geared towards giving those
companies that extra edge over the competition. We process and
analyze terabytes of data and break down all the fuzz and
chatter around it to give our customers meaningful insights
about their competition and the market they are engaged in.
By leveraging our data collection, processing, and research and
analytics expertise and by focusing on operational excellence
and an industry standard delivery model, we help the leading
companies making insightful business decisions.
A comprehensive portfolio of our services include, Market,
Business and financial research, Domain based analytics and
Data processing services. Our industry wide focus is into
Banking, Finance, FMCG, Insurance, Retail and Manufacturing
industries.Role and responsibilities

2. On studying the company’s profile, it seems that company has
following resources which form the personnel of its information
systems:
a. Chief Information Officer - It provides assistance to senior
management on IT related tasks.
b. Develop and maintain IT infrastructure.
c. Develop efficient design to implement operations of the
company.
d. Information System specialist - It designs and administers
infrastructure development and support.
e. Database administration - Storing data and mining it for
future goals of the company.
f. Project Manager - He/She will be responsible for managing
the project issues.
g. System Analyst - He/She analyzes the whole system and
conduct technical research. Also prepares documentation for
future goals.
h. System Administrator - He or she will be responsible for
resolving internal network issues of the company.Data
collection
a) SP-based data - It is the data collected over network traffic.
It provides data to tool vendor. It does not collect secure data.
b) Panel based data - It collects internet user data.
c) Tool-monitoring data - It is installed at user end. Alexa is
one of the examples in this category.
d) Online monitoring data - Here user takes survey and provides
data to company.
Description of Information System
Positioning - The Company has online database for processing
data, messages, batch and manual data input processing. It has
two integrations: Vertical integration where processing of data
is done for office area (ERP) and Horizontal integration where
archival of data of various archival system takes place.
Databases include the open SQL database where process values,
batch data and messages are stored. It provides client-server
architecture for displaying data. Along with displaying of data,

3. user can also evaluate data, analysis data and generate reports.
Hardware & Software
a) Hardware Server - P IV (minimum), 1 GB main memory, 100
GB hard drive
b) Hardware Client - PII (minimum) 500 MHz
c) Operating System Server - Windows 2000 Server or Windows
2003 Server
d) Operating System Client - Windows 2000 or Windows XP
e) Database Server - Sybase or Microsoft SQL Server 2000
f) Database : Sybase/Microsoft SQL Server
Additional Modules
a) Process Values (500 – 15.000 Values/min)
b) Messages
c) Redundant Coupling
d) Data Backup
e) Backup Server
f) Batch Archiving, Batch Reports (incl. electronic signature)
g) Manual Data/Value Correction
h) Excel Addin
i) Standard Reports
j) Document Archive
k) Electronic Signature
l) Interface “Web Server”
m) Parameter Control
n) Maintenance
o) Interface “Other Systems”
p) Development ToolkitType of Business
Web Analytics
The company’s expertise in Web Analytics includes the
following functions :
Online traffic analysis
Content research and analysis

4. Conversion rate analysis
Data Mining and Social Media Analytics
CRM Analytics
Management of the Campaign from its Execution to completion
alongwith ROI Analysis
Acquisition and Cross-sell/Up-sell Analytics
Customer Retention
Finance and Business research
The company’s expertise in Finance and Business research
supports its client’s strategic decision making and day to day
operations by assisting with intelligence, research and reports.
Detailed company and Industry based research
Tear Sheets and Company profiles.
Analysis of value chain, Stocks, Shareholdings and SWOT
Benchmarking of Industries and detailed sector reports
Business Intelligence
Market entry and positioning strategy
Trend Analysis and future predictions
Economic and Demographic studies
Corporate Finance and M&A Support
Support for preparing of Pitch Book
Benchmarks and Comparisons, LBO Models
Valuations and Financial Analysis
Equity Research
Financial Models and Predictions
Research Reports
Summaries of Earnings
Market research and end-to-end solution provider to corporate
and research houses.
Survey Design
Researching proposal
Compiling proposal
Designing questionnaires
Survey Management

5. Survey Programming (Web)
Conducting Web Surveys
Online Panel Management
Data Management and Processing
Data Processing
Scripting and Coding
Data Transcription
Validating Data
Content Analysis (for Qualitative DIs and GDs)
Presentation/Report Writing
Validation of Report
Charting the Tabulated data
Presentation reports on major presentation software
Market Research Analytics
Brand Modeling
Consumer Modeling
Market Segmentation
Targeting
Marketing MixOutsourcing Activities
Offshore and outsourcing activities includes the following
Data Processing and Data Conversion -Data Collection and
processing in MS Excel, CSV and Other databases format to
SPSS, Quantum, SAS etc. for further processing.
Data Processing: Banner Tables
Data processing and converting in tabulated form
Data Processing: Data Analysis Services
Advanced statistical services to promote fact based decision
making for companies.
Interfaces
The company’s IS has interfaces for evaluating data i.e. reports
defined by users with MS Office (Excel and Microsoft word),
standard components of software like Crystal reports and
Business Objects. Since the company is less two years old, it is
using Google Analytics as its web analytics tool.

6. Infrastructure and Security
The company has implemented security policies Enterprise
Security Policy, Issue-Specific Security Policy and Systems-
Specific Security policy. It follows NIST security model and
follows IETF security architecture. It has chosen firewalls based
on generation and structure. Along with this, it implements a
type of Intrusion Detection and Prevention System. Privileges
are defined for accessing Virtual Private Network.