https://bloomerang.co/resources/speaking/
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
- Understand what makes online donors tick (their habits, patterns, likes and dislikes)
- Learn how to formulate a retention strategy for online donors
- Understand best practices in digital communications, including email gift acknowledgement and social media content.
The Art and Science of Retaining Digital Donors (AFP Tampa 2018)Bloomerang
https://bloomerang.co/resources/speaking/
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
Understand what makes online donors tick (their habits, patterns, likes and dislikes)
Learn how to formulate a retention strategy for online donors
Understand best practices in digital communications, including email gift acknowledgement and social media content.
Digital Retention Hemophilia Foundation 2017Bloomerang
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
Understand what makes online donors tick (their habits, patterns, likes and dislikes)
Learn how to formulate a retention strategy for online donors
Understand best practices in digital communications, including email gift acknowledgement and social media content.
Donor Retention: Keep Your Donors and Stop the "Churn" (JCamp180 2018)Bloomerang
Quick – what is your camp’s donor retention rate? If you don’t know – or don’t even understand the question – you are not alone, and this session is for you. All the hard work you do to get donors can be undone if you don’t understand how to keep them. And so the donor “churn” continues. Join Steve Shattuck of Bloomerang and the Fundraising Effectiveness Project to dive into the fundamentals of donor retention – donor expectations, the drivers of donor commitment, smarter stewardship, donor surveys, and more. You will take away an appreciation of the value of retention plus actionable ways to keep your donors and keep them happy.
Nonprofit Videos (on a Budget) that Engage and Retain Donors - AFPFC 2018Bloomerang
http://afpfc.com/
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals. In this workshop, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
An Introduction to Donor Data SegmentationBloomerang
Do you communicate to everyone in your database the same way? You can't craft a compelling message or story if you don't know who you're talking to. Effective storytelling starts with matching your message to your audience. When we don't segment our messaging, we set ourselves up for failure. In this presentation, Steven Shattuck - Chief Engagement Officer at Bloomerang - will share some of his favorite strategies for segmenting your donors and other constituents in your database.
Attendee takeaways:
4 basic ways to segment your donors.
How to get off the donor acquisition treadmill
How to improve your donor retention rates
One of Steven's favorite ways to segment donors - one that has the potential to turn casual donors into major donors.
Prospect Research for People Who Hate Prospect ResearchBloomerang
https://bloomerang.co/resources/speaking/
Let's face it: prospect research can be creepy. Wealth screening tools, social media, and good-old-fashioned Google searches can only get you so far. Even if you do find a rich stranger in your area, there's no guarantee that they'll drop a million bucks in your lap.
In this session, we'll explore prospect research strategies that build deeper, more meaningful relationships with donors. Participants will learn engagement strategies that enhance existing relationships, as well as uncover those with a propensity to give to your organization for the first time.
Learning objectives:
how to get to know the donors you already have (and why you should want to)
what donors actually want from you
what factors signal a likelihood that a donor will give to your organization
how to find prospective donors that are right under your noses
how to leverage current donors to acquire new donors
strategies for re-activating lapsed donors
https://bloomerang.co/resources/webinars/
Tammy Zonker will show you a system for taking control of your time; establishing role clarity, priorities and performance metrics for busy fundraising pros.
The Art and Science of Retaining Digital Donors (AFP Tampa 2018)Bloomerang
https://bloomerang.co/resources/speaking/
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
Understand what makes online donors tick (their habits, patterns, likes and dislikes)
Learn how to formulate a retention strategy for online donors
Understand best practices in digital communications, including email gift acknowledgement and social media content.
Digital Retention Hemophilia Foundation 2017Bloomerang
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
Understand what makes online donors tick (their habits, patterns, likes and dislikes)
Learn how to formulate a retention strategy for online donors
Understand best practices in digital communications, including email gift acknowledgement and social media content.
Donor Retention: Keep Your Donors and Stop the "Churn" (JCamp180 2018)Bloomerang
Quick – what is your camp’s donor retention rate? If you don’t know – or don’t even understand the question – you are not alone, and this session is for you. All the hard work you do to get donors can be undone if you don’t understand how to keep them. And so the donor “churn” continues. Join Steve Shattuck of Bloomerang and the Fundraising Effectiveness Project to dive into the fundamentals of donor retention – donor expectations, the drivers of donor commitment, smarter stewardship, donor surveys, and more. You will take away an appreciation of the value of retention plus actionable ways to keep your donors and keep them happy.
Nonprofit Videos (on a Budget) that Engage and Retain Donors - AFPFC 2018Bloomerang
http://afpfc.com/
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals. In this workshop, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
An Introduction to Donor Data SegmentationBloomerang
Do you communicate to everyone in your database the same way? You can't craft a compelling message or story if you don't know who you're talking to. Effective storytelling starts with matching your message to your audience. When we don't segment our messaging, we set ourselves up for failure. In this presentation, Steven Shattuck - Chief Engagement Officer at Bloomerang - will share some of his favorite strategies for segmenting your donors and other constituents in your database.
Attendee takeaways:
4 basic ways to segment your donors.
How to get off the donor acquisition treadmill
How to improve your donor retention rates
One of Steven's favorite ways to segment donors - one that has the potential to turn casual donors into major donors.
Prospect Research for People Who Hate Prospect ResearchBloomerang
https://bloomerang.co/resources/speaking/
Let's face it: prospect research can be creepy. Wealth screening tools, social media, and good-old-fashioned Google searches can only get you so far. Even if you do find a rich stranger in your area, there's no guarantee that they'll drop a million bucks in your lap.
In this session, we'll explore prospect research strategies that build deeper, more meaningful relationships with donors. Participants will learn engagement strategies that enhance existing relationships, as well as uncover those with a propensity to give to your organization for the first time.
Learning objectives:
how to get to know the donors you already have (and why you should want to)
what donors actually want from you
what factors signal a likelihood that a donor will give to your organization
how to find prospective donors that are right under your noses
how to leverage current donors to acquire new donors
strategies for re-activating lapsed donors
https://bloomerang.co/resources/webinars/
Tammy Zonker will show you a system for taking control of your time; establishing role clarity, priorities and performance metrics for busy fundraising pros.
The Importance of Retaining First-Time Donors (And How To Do It)Bloomerang
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, nonprofit technology veteran Jay Love will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Great Things from Small Beginnings: The Importance of Retaining First-Time D...Bloomerang
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, Steven Shattuck of Bloomerang will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Nonprofit Videos (on a Budget) that Engage and Retain Donors (PANO 2018)Bloomerang
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
Discover how to create an in-depth strategy based on your nonprofit’s diverse audiences
Determine which equipment and technology is best for your organization’s needs
Learn how to solicit and leverage crowdsourced content
Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content
NCDC The Future of Fundraising: Important and Emerging Trends and InnovationsBloomerang
What does the future hold for nonprofits and fundraising? It seems like every day new technology and innovations emerge, and it can be difficult for even the most savvy fundraiser to keep up. Join us for an interactive discussion about what's new, different, and what hasn't changed in the world of nonprofit fundraising. Discover the implications of new tools, trends, and innovations that help nonprofits work smarter, not harder.
In this workshop you’ll learn:
Proven strategies that work in fundraising, and how they are enhanced by new technologies
Tactics for digital stewardship and conversion rate optimization
Exciting new innovations with social media, mobile, gamification, and augmented reality
Donor Retention Education w/ Steven ShattuckBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
Understand how to calculate your donor retention rate
Learn new donor communications techniques in order to improve donor loyalty and retention
Effective Donor Database Management - Montana Nonprofit Association 2017Bloomerang
https://bloomerang.co/resources/speaking/
Discuss the theories and best practices of Customer Relations Management and Donor Management with Steven Shattuck of Bloomerang. Bloomerang’s core purpose is to improve donor retention in the nonprofit world. Their mission, educational offerings, and CRM are all tied to the values of Philanthropy, Simplicity, Honesty, and Community.
The Art and Science of Retaining Digital DonorsBloomerang
https://bloomerang.co/resources/speaking/
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
- Understand what makes online donors tick (their habits, patterns, likes and dislikes)
- Learn how to formulate a retention strategy for online donors
- Understand best practices in digital communications, including email gift acknowledgement and social media content.
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...Bloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you create a goal-oriented strategic donor retention and upgrade plan – one that incorporates tried-and-true relationship-building principles and keeps donors SATISFIED – because research shows this is the number one reason they stick around.
Getting Beyond the Board – Engaging Your Community as Donors and ChampionsBloomerang
https://bloomerang.co/resources/webinars/
Terry Axelrod will explain how to move past the board and deeply engage individuals in the broader community who can in turn engage others and perhaps become your next board members!
Share The Love - Using Social Media to Engage Donors (Scott County Community ...Bloomerang
https://bloomerang.co/resources/speaking/
Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.
This session will help you discover how to maximize your nonprofit’s social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn’t.
Learning Outcomes:
Discover time-honored gift acknowledgement techniques that translate perfectly to social media
Learn how to formulate a relevant social content strategy for your organization
Understand data-driven best practices in timing, format and style of social posts across all networks
Donor Communications That Engage and Retain Donors (INRN 2017)Bloomerang
https://bloomerang.co/resources/speaking/
This workshop will focus on how to effectively communicate with your donors in order to increase your retention rates. We will also focus on what can be done about retaining donors and building donor loyalty. Presented by Steve Shattuck, Bloomerang.
Sponsored by the Indiana Nonprofit Resource
Maximizing Your Donor Database for Fundraising Success with Steven Shattuck ...Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
An overview of the donor database product landscape
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
Nonprofit Videos (on a Budget) that Engage and Retain DonorsBloomerang
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
Discover how to create an in-depth strategy based on your nonprofit's diverse audiences
Determine which equipment and technology is best for your organization's needs
Learn how to solicit and leverage crowdsourced content
Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content
The Art and Science of Retaining Digital Donors (AFP DC 2018)Bloomerang
https://bloomerang.co/resources/speaking/
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
Understand what makes online donors tick (their habits, patterns, likes and dislikes)
Learn how to formulate a retention strategy for online donors
Understand best practices in digital communications, including email gift acknowledgement and social media content.
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)Bloomerang
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
Understand how to calculate your donor retention rate
Learn new donor communications techniques in order to improve donor loyalty and retention
The Importance of Retaining First-Time Donors (And How To Do It)Bloomerang
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, nonprofit technology veteran Jay Love will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Great Things from Small Beginnings: The Importance of Retaining First-Time D...Bloomerang
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, Steven Shattuck of Bloomerang will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Nonprofit Videos (on a Budget) that Engage and Retain Donors (PANO 2018)Bloomerang
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
Discover how to create an in-depth strategy based on your nonprofit’s diverse audiences
Determine which equipment and technology is best for your organization’s needs
Learn how to solicit and leverage crowdsourced content
Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content
NCDC The Future of Fundraising: Important and Emerging Trends and InnovationsBloomerang
What does the future hold for nonprofits and fundraising? It seems like every day new technology and innovations emerge, and it can be difficult for even the most savvy fundraiser to keep up. Join us for an interactive discussion about what's new, different, and what hasn't changed in the world of nonprofit fundraising. Discover the implications of new tools, trends, and innovations that help nonprofits work smarter, not harder.
In this workshop you’ll learn:
Proven strategies that work in fundraising, and how they are enhanced by new technologies
Tactics for digital stewardship and conversion rate optimization
Exciting new innovations with social media, mobile, gamification, and augmented reality
Donor Retention Education w/ Steven ShattuckBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
Understand how to calculate your donor retention rate
Learn new donor communications techniques in order to improve donor loyalty and retention
Effective Donor Database Management - Montana Nonprofit Association 2017Bloomerang
https://bloomerang.co/resources/speaking/
Discuss the theories and best practices of Customer Relations Management and Donor Management with Steven Shattuck of Bloomerang. Bloomerang’s core purpose is to improve donor retention in the nonprofit world. Their mission, educational offerings, and CRM are all tied to the values of Philanthropy, Simplicity, Honesty, and Community.
The Art and Science of Retaining Digital DonorsBloomerang
https://bloomerang.co/resources/speaking/
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
- Understand what makes online donors tick (their habits, patterns, likes and dislikes)
- Learn how to formulate a retention strategy for online donors
- Understand best practices in digital communications, including email gift acknowledgement and social media content.
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...Bloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you create a goal-oriented strategic donor retention and upgrade plan – one that incorporates tried-and-true relationship-building principles and keeps donors SATISFIED – because research shows this is the number one reason they stick around.
Getting Beyond the Board – Engaging Your Community as Donors and ChampionsBloomerang
https://bloomerang.co/resources/webinars/
Terry Axelrod will explain how to move past the board and deeply engage individuals in the broader community who can in turn engage others and perhaps become your next board members!
Share The Love - Using Social Media to Engage Donors (Scott County Community ...Bloomerang
https://bloomerang.co/resources/speaking/
Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.
This session will help you discover how to maximize your nonprofit’s social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn’t.
Learning Outcomes:
Discover time-honored gift acknowledgement techniques that translate perfectly to social media
Learn how to formulate a relevant social content strategy for your organization
Understand data-driven best practices in timing, format and style of social posts across all networks
Donor Communications That Engage and Retain Donors (INRN 2017)Bloomerang
https://bloomerang.co/resources/speaking/
This workshop will focus on how to effectively communicate with your donors in order to increase your retention rates. We will also focus on what can be done about retaining donors and building donor loyalty. Presented by Steve Shattuck, Bloomerang.
Sponsored by the Indiana Nonprofit Resource
Maximizing Your Donor Database for Fundraising Success with Steven Shattuck ...Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
An overview of the donor database product landscape
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
Nonprofit Videos (on a Budget) that Engage and Retain DonorsBloomerang
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
Discover how to create an in-depth strategy based on your nonprofit's diverse audiences
Determine which equipment and technology is best for your organization's needs
Learn how to solicit and leverage crowdsourced content
Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content
The Art and Science of Retaining Digital Donors (AFP DC 2018)Bloomerang
https://bloomerang.co/resources/speaking/
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
Understand what makes online donors tick (their habits, patterns, likes and dislikes)
Learn how to formulate a retention strategy for online donors
Understand best practices in digital communications, including email gift acknowledgement and social media content.
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)Bloomerang
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
Understand how to calculate your donor retention rate
Learn new donor communications techniques in order to improve donor loyalty and retention
What Fundraisers Can Do to Retain Year-End DonorsBloomerang
So you've generated a lot of new donations during the final weeks of the year. Now what? Will they give again?
Let's figure out how to get the next gift in 2022!
In this session you’ll learn:
Easy, actionable tips to keep those donors giving over the long term
The research you really need to know conducted by the nonprofit sector’s leading authorities on building donor loyalty
Whether you are a large or small organization, these donor retention strategies can work wonders for your bottom line. If you put these principles into action, you'll see astounding results.
Uncovering "New" Donors In Your DatabaseBloomerang
http://nonprofitstorytellingconference.com/2017-schedule
A donor database isn't meant to be just a bucket of names and transactions. So often, though, it's treated that way, leading to poor retention rates and increased pressure to acquire new donors in inefficient ways. In this session, Steven Shattuck, Chief Engagement Officer at Bloomerang, will provide practical advice on how to unlock the true potential of your donor database.
Learning objectives:
Easy ways to keep your donor data clean and manageable
Strategies for re-activating lapsed donors
How to leverage current donors to acquire new donors
Share the Love: using social media to engage donorsBloomerang
Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.
This session will help you discover how to maximize your nonprofit’s social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn’t.
Learning Outcomes:
Discover time-honored gift acknowledgement techniques that translate perfectly to social media
Learn how to formulate a relevant social content strategy for your organization
Understand data-driven best practices in timing, format and style of social posts across all networks
Diamonds in the Rough: Finding The Best Donor Prospects Hidden In Your Datab...Bloomerang
https://bloomerang.co/resources/guides/a-beginners-guide-to-finding-the-best-donor-prospects-hidden-in-your-database/
Let’s face it: prospect research is difficult. Those who have mastered it are truly artists, but not every nonprofit has access to a dedicated professional. For those wearing multiple hats, wealth screening tools, social media, and good-old-fashioned Google searches can only get you so far. Even if you do find a rich stranger in your area, there’s no guarantee that they’ll drop a million bucks in your lap.
In this session, we’ll explore prospect research strategies that build deeper, more meaningful relationships with donors. Participants will learn engagement strategies that enhance existing relationships, as well as uncover those with a propensity to give to your organization for the first time.
Learning objectives:
How to get to know the donors you already have (and why you should want to)
What donors actually want from you
What factors signal a likelihood that a donor will give to your organization
How to find prospective donors that are right under your noses
How to leverage current donors to acquire new donors
Strategies for re-activating lapsed donors
Diamonds in the Rough: Finding The Best Donor Prospects Hidden In Your Data...Bloomerang
https://bloomerang.co/resources/speaking/
Let’s face it: prospect research is difficult. Those who have mastered it are truly artists, but not every nonprofit has access to a dedicated professional. For those wearing multiple hats, wealth screening tools, social media, and good-old-fashioned Google searches can only get you so far. Even if you do find a rich stranger in your area, there’s no guarantee that they’ll drop a million bucks in your lap.
In this session, we’ll explore prospect research strategies that build deeper, more meaningful relationships with donors. Participants will learn engagement strategies that enhance existing relationships, as well as uncover those with a propensity to give to your organization for the first time.
Learning objectives:
How to get to know the donors you already have (and why you should want to)
What donors actually want from you
What factors signal a likelihood that a donor will give to your organization
How to find prospective donors that are right under your noses
How to leverage current donors to acquire new donors
Strategies for re-activating lapsed donors
The "Three As" of Nonprofit Social Media SuccessBloomerang
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging — the “Three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts.
About Steven Shattuck:
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.
Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls.
Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.
The Future of Fundraising - AFP ICON 2017 Pre-Conference Workshop - Steven Sh...Bloomerang
http://afpfc.com/
The Future of Fundraising: Important and Emerging Trends and Innovations
Saturday, April 29 - 8:00am to 5:30pm
Speakers: Steven Shattuck, with special guest Daryl Upsall, FInstF
What does the future hold for nonprofits and fundraising? It seems like every day new technology and innovations emerge, and it can be difficult for even the most savvy fundraiser to keep up. Join us for an interactive discussion about what's new and different, as well as what hasn't changed. We'll discuss the implications of new tools, trends, and innovations that help nonprofits work smarter, not harder, including:
- What will always work in fundraising, and how it is being enhanced by new technologies;
- Tactics for digital stewardship and conversion rate optimization;
- Exciting new innovations with social media, mobile, gamification, and augmented reality;
- And more!
The Current State of Donor Retention And What You Can Do About It (2019)Bloomerang
https://bloomerang.co/resources/speaking/
If you’re a nonprofit development professional, you’ve likely heard the term “donor retention.” It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention? And why is it important?
This session explores the root causes of poor donor retention rates, as well as the reasons why donors stay loyal. You’ll come away with several ideas for improvement based on leading research in the field.
Learning Outcomes:
Explore current research on donor loyalty and retention
Understand how an increase or decrease in retention can impact your bottom line
Learn new donor communications techniques that keep donors giving to your organization
Secrets of the 2nd Gift - the Key to Donor Retention (2018)Bloomerang
https://bloomerang.co/resources/speaking/
Secrets of the 2nd Gift – the Key to Donor Retention
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, nonprofit technology veteran Jay Love will make the case for why donors should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
Explore current research on donor loyalty and retention
Understand the importance of donor lifetime value
Learn new donor communications techniques that get the second gift
The Art & Science of Retaining Digital Donors (AFP NOLA 2019)Bloomerang
https://bloomerang.co/resources/speaking
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
Understand what makes online donors tick (their habits, patterns, likes and dislikes)
Learn how to formulate a retention strategy for online donors
Understand best practices in digital communications, including email gift acknowledgement and social media content.
Secrets of the 2nd Gift (AFP Collier-Lee 2019)Bloomerang
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, nonprofit technology veteran Jay Love will make the case for why donors should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
Explore current research on donor loyalty and retention
Understand the importance of donor lifetime value
Learn new donor communications techniques that get the second gift
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)Bloomerang
https://bloomerang.co/resources/speaking/
We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgements make people feel, and how does that impact future engagement?
In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgements, with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sergeant. You’ll come away with practical takeaways to help you craft thank you’s that are both impactful and memorable!
We’ll cover:
The connection between thanking and retaining donors
What donors want out of the communications we send them
The ways in which surveys can play a role in thanking donors
The enlightening results of several gift acknowledgement experiments
Secrets of the 2nd Gift - The Key to Donor Retention (AFP Nashville 2019)Bloomerang
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, nonprofit technology veteran Jay Love will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
Explore current research on donor loyalty and retention
Understand the importance of donor lifetime value
Learn new donor communications techniques that get the second gift
Similar to The Art and Science of Retaining Digital Donors (AFP KC 2018) (19)
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipBloomerang
Kishshana brings a wealth of experience from both nonprofit and corporate realms, offering a unique perspective that is both relatable and transformative. Learn about the synergies and distinctions between these two spheres and how you can leverage these insights for greater impact.
Google & Yahoo's Email Update: Your Must-Do ChecklistBloomerang
Google & Yahoo have new rules to prevent spam, and these rules went into effect on February 1. Here’s what you need to know and do to make sure the emails you send continue to reach your supporters.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
ZGB - The Role of Generative AI in Government transformation.pdf
The Art and Science of Retaining Digital Donors (AFP KC 2018)
1.
2. About Steven »
@StevenShattuck
Chief Engagement Officer, Bloomerang
Co-founder/ED, Launch Cause
Contributor: Fundraising Principles and
Practice: Second Edition
Member: Fundraising Effectiveness Project
(FEP) Project Work Group, AFP Center for
Fundraising Innovation (CFI), Study
Fundraising Steering Group at the Hartsook
Centre for Sustainable Philanthropy at
Plymouth University
Fun facts:
• 1st job: producing fundraising videos
• prefers tea to coffee
• allergic to rhubarb
• won the David Letterman scholarship
11. Donor Attrition Over Five Years
# of
Donors
Attrition
Rate
Donors
Remaining
After 1
Year
Donors
Remaining
After 2
Years
Donors
Remaining
After 3
Years
Donors
Remaining
After 4
Years
Donors
Remaining
After 5
Years
1,000 20% 800 640 512 410 328
1,000 40% 600 360 216 130 78
1,000 60% 400 160 64 26 10
So what?
https://bloomerang.co/resources/downloadables/donor-retention-math-made-simple
@StevenShattuck
13. @StevenShattuck
Most likely to give a bequest »
• Length of giving to your organization
(5+ years of regular giving)
• Giving to you over a long period of time
(Giving may not be year after year - but gifts
have been made over a long, extended period
of time)
• Frequency of Giving (monthly credit card
donors, multiple gifts within a year)
• Is an active volunteer (at one time or now a
board member, or a volunteer in some
manner)
• The Family has been involved in some way in
the organization (best if there is a long-time
association)
14. • $50K: 2-3 charities supported
• $100K: 3-4 charities supported
• +$100K: 4-5 charities supported
— One is usually their church
— One is usually their school
Source: Philanthropy Panel Study - Lilly School of Philanthropy
@StevenShattuck
Giving by household income »
16. @StevenShattuck
• 2001 study by
Adrian Sargeant
• Survey to lapsed donors of
10 major U.S.-based
nonprofits
• Respondents were asked to
check each reason for
stopping their contributions
Why nonprofit donors leave »
http://www.campbellrinker.com/Managing_donor_defection.pdf
17. @StevenShattuck
• 5% - thought charity did not need them
• 8% - no info on how monies were used
• 9% - no memory of supporting
• 13% - never got thanked for donating
• 16% - death
• 18% - poor service or communication
• 36% - others more deserving
• 54% - could no longer afford
Why nonprofit donors leave »
http://www.campbellrinker.com/Managing_donor_defection.pdf
19. @StevenShattuck
• 2011 study
• Survey of 1,200 recent (last 12 months), frequent (more
than 2 gifts to cause based charities) donors from over
250 nonprofit organizations
• Donors were given a list of 32 reasons why they might
continue giving
• Asked to rank them by order of importance
Key drivers of donor commitment »
http://www.thedonorvoice.com/national-donor-commitment-study-and-proof-of-link-between-donor-attitudes-and-behavior/
20. @StevenShattuck
Key drivers of donor commitment »
1. Donor perceives organization produces outcomes
2. Donor knows what to expect with each interaction
3. Donor receives a timely thank you
4. Donor receives opportunities to make views known
5. Donor feels like they’re part of an important cause
6. Donor feels his or her involvement is appreciated
7. Donor receives info showing who is being helped
http://www.thedonorvoice.com/national-donor-commitment-study-and-proof-of-link-between-donor-attitudes-and-behavior/
21. @StevenShattuck
How to increase retention »
• Focus on first-time and above-average donors
• Thank quickly + personally
• Go overboard with appreciation
• Donor-centric tone (more “you” than “we”)
• Tell how gifts are used / will be used
• Tell them what comes next
• Solicit feedback
• Keep lines of communication open
22. How can we do this for
online donors?
@StevenShattuck
23. Do these 3 things well »
https://bloomerang.co/blog/3-things-your-nonprofit-must-do-well-after-an-online-donation
@StevenShattuck
24. 1. “Thank You” page
2. Email confirmation
3. Formal acknowledgment
Do these 3 things well »
https://bloomerang.co/blog/3-things-your-nonprofit-must-do-well-after-an-online-donation
@StevenShattuck
25. • Communicate that donation was processed
• Thank the donor
• Communicate impact (text/photo/video)
• Preview future communications
• Give donor something to do next
• Keep them on website to convert again!
Confirmation page »
@StevenShattuck
https://bloomerang.co/blog/21-ideas-for-your-nonprofits-donation-confirmation-page
32. • Should arrive immediately
• Eye-catching subject line
• Avoid role-based sender email address
• Personal greeting
• Thank the donor
• Communicate impact (text/photo/video)
• Give donor something to do next
• Social sharing
• Employer matching
• Preview future communications
• Include tax information
Email confirmation »
@StevenShattuck
https://bloomerang.co/blog/19-point-donation-acknowledgement-email-checklist
45. • Thank you for your donation!
• Donation Confirmation from (ORGANIZATION)
• Donation Receipt from (ORGANIZATION)
• Confirmation – Donation Received
• Donation Receipt
• Thank you for your gift
Boring email subject lines »
@StevenShattuck
https://bloomerang.co/blog/46-real-nonprofit-email-receipt-subject-lines-made-better/
46. • You just changed a life
• You just fed a family of four
• You have given the gift of hope
• You are a hero!
Impactful email subject lines »
@StevenShattuck
https://bloomerang.co/blog/46-real-nonprofit-email-receipt-subject-lines-made-better/
48. • Segment by frequency/gift amount
• new vs repeat?
• above average $ vs below average $?
• starting a monthly commitment?
• Arrive within 48 hours
• Utilize their communication preference!
• Email (differentiate from receipt)
• Snail mail (handwritten note / signature)
• Phone call (voicemails are just as good)
Formal acknowledgement »
@StevenShattuck
49. Segment your acknowledgement »
@StevenShattuck
Above average gift amount
At or below average gift amount
Phone call Personal letter
Email #2Email #1
(upgrade/recurring)
56. @StevenShattuck
• first-time donors who get a personal thank you within 48
hours are 4x more likely to give a second gift (Tom Ahern)
• a three-minute thank-you call will boost first-year
retention by 30%. (Roger Craver / The Agitator)
• a thank-you call from a board member to a newly
acquired donor within 24 hours of receiving the gifts will
increase their next gift by 39%. (Penelope Burk)
http://www.nonprofithub.org/fundraising/excuses-need-call-every-new-donor
http://www.guidestar.org/rxa/news/articles/2010/how-to-increase-donations-by-39-percent.aspx
The personal touch »
http://www.clairification.com/thank-you-calls-ebook/
61. Surveys »
@StevenShattuck
1. “Thank You” page
• donor satisfaction survey
2. Email confirmation
• donor satisfaction survey
3. Formal acknowledgment
• donor information survey
• if new, or never been surveyed
62. @StevenShattuck
Key drivers of donor commitment »
1. Donor perceives organization produces outcomes
2. Donor knows what to expect with each interaction
3. Donor receives a timely thank you
4. Donor receives opportunities to make views known
5. Donor feels like they’re part of an important cause
6. Donor feels his or her involvement is appreciated
7. Donor receives info showing who is being helped
http://www.thedonorvoice.com/national-donor-commitment-study-and-proof-of-link-between-donor-attitudes-and-behavior/
67. • “Why did you first give?”
• “What’s your connection to the cause?”
• “What would you like to hear from us?”
• “How would you rate your experience?”
• Let them tell their story!
Survey Question Ideas »
https://bloomerang.co/blog/23-questions-to-ask-donors-and-prospects/
@StevenShattuck
69. • Isolate donors who haven’t given in 2+ years
• Remove from direct mail sends
• Send a lapsed donor survey
• Invest in data services
• NCOA
• Deceased Suppression Processing
Lapsed donors »
@StevenShattuck
71. • Memorial donors
• Thank (if you can), then isolate
• Peer-to-peer donors
• Have first gift acknowledgement come from
fundraiser, not benefiting org
• (Re)introduce the charity
• Explain why fundraiser supports it
• Ask for donor to continue support
@StevenShattuck
https://bloomerang.co/blog/3-tips-for-improving-p2p-donor-retention/
2 common “one and dones” »
72. @StevenShattuck
• Humanize your automation
• Thank quickly + personally
• Go overboard with appreciation
• Donor-centric tone
• Tell how gifts are used / will be used
• Tell them what comes next
• Keep lines of communication open
Final thoughts »