The progressive era saw efforts to address social issues through muckraking journalism and the fight for African American civil rights. Politically, Theodore Roosevelt, Woodrow Wilson, and Robert La Follette worked to regulate big business and strengthen antitrust laws. Culturally, new immigrants struggled to adapt while holding onto their traditions, and attempts were made to Americanize them. Technological advancements and industrialization changed daily life with electricity, running water, and large businesses displacing smaller ones.