This document summarizes a webinar on sustainability presented by Joy Inouye of the Campbell Institute. The webinar discussed how sustainability stimulates safety, builds trust, and enhances reputation. Five common approaches to sustainability among organizations are defining it through environmental, social, and economic impacts; using standards to report on it; seeking better metrics; relating it to occupational safety; and setting goals. The webinar concluded that sustainability is more than being green and discovering ways to measure return on investment can promote it.

1. 1/11/2017
1
webinar series
Profiles in Sustainability:
Business, Community, and Environment
Joy Inouye
Research Associate
Campbell Institute
The National Safety Council
eliminates preventable deaths
at work, in homes and
communities, and on the road
through leadership, research,
education and advocacy.
The Campbell Institute, at the
National Safety Council, is the
EHS center of excellence.

2. 1/11/2017
2
Participants
as of September 2016
Why sustainability?
Sustainability stimulates safety
Sustainability builds organizational trust
Sustainability enhances company reputation
Sustainability yields increased business returns
Safety is sustainability

3. 1/11/2017
3
5 commonalities among Campbell
Institute organizations
1 Defining sustainability according to a
“triple bottom line” approach
2 Using recognized standards to report
on sustainability
3 Expressing a need for more and
better metrics on return for
sustainability efforts
4 Finding more ways to correlate
environmental sustainability with
occupational safety
5 Developing aspirational yet
attainable sustainability goals
business
environment
community

4. 1/11/2017
4
“ensuring the needs of the future...”
“what we leave to tomorrow’s world...”
top-down initiative from
leadership
response to stakeholder
desire

5. 1/11/2017
5
sustainability
safety

6. 1/11/2017
6
sustainability reports
white papers through
partnerships
annual reports
cap and
trade
offsets
lighting
efficiency
pounds of
recycling
customer
satisfaction

7. 1/11/2017
7
sustainability
increased efficiency
operational improvements
business savings
customer satisfaction
new partners/investors
employee morale
How do we correlate
sustainability with safety?
assessments of
safety culture being a “great place
to work” safety as a leading
indicator for
sustainability

8. 1/11/2017
8
shrinking
environmental
footprint
GHGs
VOCs
water usage
energy usage
waste to
landfill
increasing
community
“handprint”
recycling
charitable
giving
donations to
community
employee
benefits
Setting sustainability goals
perform gap analyses and materiality assessments
determine suitable timelines
revisit goals to ensure they’re still challenging
convene a team of multiple departments and functions
contact experts for appropriate yet ambitious goals

9. 1/11/2017
9
sustainability as
business continuity
emergency preparedness
maintaining operations
in face of natural
disasters
“Zero Disposal”
Investing in communities,
environmental improvements,
social justice projects
avoided 1.2 million
tons of CO2 emissions
invested over €290
million in safety
programs and working
conditions
donates electronics to
community groups
volunteered over 1280
hours in schools and
charitable organizations

10. 1/11/2017
10
planted 1.2 million
trees as reclamation for
phosphate-mind land
achieved disclosure
score of 100 from CDP
in 2015
expanding “handprint”
through philanthropy
recycled 2.4 billion
pound of shingles and
1.3 billion pounds of
glass in 2014
increased equipment
with telematics by 37
percent in 2014
one of the largest
employers of veterans
in the country
Innovating products with
more recycled content
and reduced energy
consumption
Donates money to
scholarships to educate
the next generation of
engineers

11. 1/11/2017
11
Conclusions
sustainability is more than just being green
reporting guidelines serve as benchmarks and means of
measuring improvement
discovering better ways to measure ROI can make
the case for sustainability
safety is sustainability at Campbell Institute
organizations
Looking ahead
How can EHS be more than
just an operational aspect of
sustainability?
How can the information
gained through EHS be used to
develop sustainability policy?
How can organizations move
beyond compliance and be
motivated by company
values?

12. 1/11/2017
12
Questions?
Find this research and much more at
www.thecampbellinstitute.org/research
Joy Inouye
Research Associate
Campbell Institute
joy.inouye@nsc.org