Go-Jek is a mobile app launched in 2010 that offers transport, courier, and shopping services delivered by motorcycle drivers. The business model canvas shows that Go-Jek partners with drivers and suppliers, uses the app and maps as key resources, and connects drivers to passengers, sellers to buyers, and providers to users as key activities. Go-Jek acquires customers among employees, students, transportation users and others through the app, ads, and reviews, and maintains relationships through discounts and newsletters to generate revenue from services and its Go-Pay electronic wallet.

1. BUSINESS MODEL
CANVAS
Eli Ermawati

2. INTRODUCTION
• Go-Jek was launched in August 2010. It was conceived
by founder Nadiem Makarim when he was working as a
consultant for McKinsey and Co. in Jakarta.
• The Go-Jek app offered three basic services: transport,
courier, and shopping, all delivered by its army of ojek
drivers.

3. Go-Jek Services

4. Business Model Canvas - GOJEK
Key Partners
• Gojek driver as a
partner
• Supplier Attribute
driver (Helmet,
jacket)
• Server Provider
Key Activities
• User Data
Management
• Connecting between
driver and passenger
• Connecting between
seller and buyer
(olshop, food, etc)
• Connecting between
provider and
telecomunication user
• Connecting between
sender and receiver
Value
Propositions
• Provide public
transportation with
good quality, fast
access, and low price
Customer
Relationships
• Discount and
promotion
• Newsletter email
• More fitur application
Customer
Segments
• Employee
• Office Staff
• Student
• Public Transportation
User
• Housewife
• Internet User
Key
Resources
• Google Maps or Waze
• Gojek Applications
• Server Provider
Channels
• Gojek Applications
• Advertisment
Billboard
• Review and Rating
User
Cost Structure
• Profit Sharing with driver partner
• Rental of server infrastructure provider
• API Cost of Google Maps
• Salary office staff
• Maintenance and repair system
• Advertisement
Revenue Streams
• Gojek Services User
• Gopay (Electronic Wallet/Electronic payment)

5. Customer Segments
• Employee
• Office Staff
• Student
• Public Transportation User
• Housewife
• Internet User

6. Value Proporsitions
• Provide public transportation with good quality,
fast access, and low price

7. Channels
• Go-Jek Applications
• Advertisment Billboard
• Review and Rating User

8. Customer Relationships
• Discount and promotion
• Newsletter email
• More fitur application

9. Revenue Streams
• Go-Jek Services User
• Go-Pay (Electronic Wallet/Electronic payment)

10. Key Resources
• Google Maps or Waze
• Go-Jek Applications
• Server Provider

11. Key Activities
• User Data Management
• Connecting between driver and passenger
• Connecting between seller and buyer (online
shop, food, etc)
• Connecting between provider and
telecommunication user
• Connecting between sender and receiver

12. Key Partners
• Go-Jek driver as a partner
• Supplier Attribute driver (Helmet, Jacket)
• Server Provider

13. Cost Structure
• Profit Sharing with driver partner
• Rental of server infrastructure provider
• API Cost of Google Maps
• Salary office staff
• Maintenance and repair system
• Advertisement

14. Thank you