The document outlines various marketing strategies and tactics that a real estate agency uses to sell homes, including developing a tailored marketing plan, taking high-quality photos and using signage, brochures, newspaper ads, online listings, and open houses to generate interest from buyers and maximize exposure of the property. The agency also guarantees to use their best efforts to achieve the best price within the homeowners' timeframe and provides services like pricing recommendations, presenting offers, and regular updates.

1. A personal approach
to
selling your home

2. First impressions of your property
> Indoor features for marketing
> Outdoor features for marketing
> Additional features
> Work required
Property
details

3. Once a method of sale has been decided, a
marketing strategy is developed and tailored to
meet your needs. This will combine a
selection of activities to market your property
to maximum effort.
We closely monitor the effectiveness of
all our marketing options so we can
select the right mix of tools that will
generate the most enquiries and
maximise sales potential with more
qualified buyers.
Marketing

4. Greater exposure to a wider buying public means more buyers through your property.
More competition means a higher price can be achieved.
Why invest in a
Marketing program?

5. We will prepare copy for advertising materials
such as brochures, ads, editorials and
websites. How will we make buyers
passionate? We won't sell them ‘bricks and
mortar'... we will help them realise their dream.
Copywriting

6. High quality photography and presentation
equipment is essential. Results can be
maximised by taking the photos from the right
angles, at the right time of day.
Photography

7. Signage
Signage is installed in front of your property,
acting as a 24 hour salesperson. Photo
signs are best for any outstanding features
not visible to the public.

8. High quality cards, brochures and emails can be
produced to market your property. Local area
marketing like letterbox drops are also a powerful
marketing tool. Do you know where your buyers
generally come from?
Brochures and
Letterbox drops

9. The Internet is the most widely used tool for
locating property as it can be viewed anywhere
in the world, anytime. It can feature multiple
images and other references such as maps,
floor plans and video.
The Internet is the most widely used tool for
locating property as it can be viewed anywhere
in the world, anytime. It can feature multiple
images and other references such as maps,
floor plans and video.
Online
Advertising

10. > Local
> Regional
> National
> Whichever is best suited to your property
Newspaper
advertising

11. Window
displays
Highly visible window displays with quality photos of your property
will be on show in our agency windows.

12. Other
activities
We continually work with numerous buyers at any
one time and receive and give referrals through our
extensive networks and Professionals offices across
Australasia. Our sales team all inspect the property
so they can refer to their clients.
> Buyers
> Professionals referral network
> Team inspections
> Community Networks

13. Presentation
Presenting a positive image to potential buyers
does make a difference.
It can make the sale of your home easier,
quicker and potentially add thousands to the
final price of your home.

14. What's your
house worth?
Every home is different, whilst they may
be in the same suburb or even the same
street, this bears little relation to the
selling price of your interest in the initial
marketing period.
Houses that sell quickly, and usually
for their optimum value, are those that
have been priced correctly at the
beginning of their marketing campaign.

15. Pricing
Having taken into account current market trends and conditions, we then make a recommendation of a
marketing price and possible selling price.
Disclaimer. The opinion of market worth is not a sworn valuation, nor can it be relied on as such. The
opinion of the market worth is merely an indication of market value. The accuracy obtained from a third
party and used in preparation of the opinion of market worth cannot be guaranteed. This opinion has
been prepared solely for the information of the client and while all care has been taken in the preparation
of this document Professionals Real Estate is not responsible for any errors or omissions and presents
this document to you on a without prejudice basis.

16. Our
guarantee
We guarantee to use our best endeavours to
achieve for you possible the best price in your
time frame with the minimum inconvenience to
you.
When you select us as your exclusive real
estate agent, our commitment to the successful
sale of your property is guaranteed.

17. 1 If at any time during the marketing of your
property you are not entirely satisfied with the
level of service being provided and your
concerns cannot be rectified, we will be happy
for you to cancel the agreement without notice.
2 If no sale is made as a result of our efforts then
no commission shall be payable for our
services.
3 If we fail to provide any of these services and
do not rectify the matter within seven (7) days
of your written advice you may terminate this
Exclusive Agency agreement.
Your
guarantee

18. We also
promise to
> Provide information to establish the best possible selling price for your property.
> Provide advice on how to best present your property for sale.
> Place a 'For Sale' sign on your property if required.
> Advertise your property through various agreed mediums.
> Provide copies of your advertisements.
> Provide a team inspection for our staff of your property.
> Give regular feedback to keep you informed.
> Present all offers for your property.

20. Professionals Ultimate
6a/32 Hines Rd, O'Connor, WA, 6156, Australia
9330 5277
http://www.professionalsultimate.com.au/