This document provides guidance on using Google Adwords effectively to sell products online. It explains that optimization is a common challenge for PPC advertisers and that simply selecting keywords and paying a high cost per click will not lead to long term success. The key metrics needed are the profit per sale and the average number of visitors before a sale. With these, an advertiser can calculate their break-even cost per click and target keywords below that price point to be profitable. An example is provided to illustrate how to use these metrics to estimate daily profits from PPC advertising.
Surprisingly most people who do paid traffic do not know how to arrive at their numbers. But I'm not just talking about the basic numbers such as I spent this much and made this much. I'm talking about getting granular, getting deep into your numbers so you know the best conversion rates and so we can reverse engineer using our numbers to know exactly how much we need to spend to reach a goal.
Sales training course_2014_uk_sales_seminar_2014Fraser Hay
http://www.growyourbusinessclub.couk - Sales training course_2014_uk_sales_seminar_2014 by Fraser Hay offers the following:
1. Writing A Sales Plan
2. Territory Planning
3. Targeting and engaging suspects and sales prospects
4. Sales Prospecting
5. Appointment Selling
6. Follow Ups
7. How to write sales proposals
8. CRM Systems
9. Time Management being more productive
10.Sales Support
11.. Reviewing Your Progress
12. Sales Leadership and managing your sales team
Surprisingly most people who do paid traffic do not know how to arrive at their numbers. But I'm not just talking about the basic numbers such as I spent this much and made this much. I'm talking about getting granular, getting deep into your numbers so you know the best conversion rates and so we can reverse engineer using our numbers to know exactly how much we need to spend to reach a goal.
Sales training course_2014_uk_sales_seminar_2014Fraser Hay
http://www.growyourbusinessclub.couk - Sales training course_2014_uk_sales_seminar_2014 by Fraser Hay offers the following:
1. Writing A Sales Plan
2. Territory Planning
3. Targeting and engaging suspects and sales prospects
4. Sales Prospecting
5. Appointment Selling
6. Follow Ups
7. How to write sales proposals
8. CRM Systems
9. Time Management being more productive
10.Sales Support
11.. Reviewing Your Progress
12. Sales Leadership and managing your sales team
Pay-per-click marketing is easier and more cost-effective, and delivers stronger Results.For more information,Contact http://www.latestseo-updates.blogspot.in
Super Affiliate Amit Mehta reveals little known techniques and strategies he uses to drive massive volume and generated large revenues via PPC affiliate marketing.
From Signed up to Satisfied - Des Traynor, Co-founder of IntercomSTATION F
Intercom is an extremely effective customer service tool that allows businesses to communicate directly with their customers. Effective to the tune of $50 million a year in revenue and growing. Co-Founder Des Traynor visited STATION F to share with our startups how keeping customers is much more important than just acquiring them.
First evaluate adding value and pricing and after prepare your budget. Budget must express the team commitment with intended results for next period and so the last step of your planning.
We run through the planning, execution and follow-up of promoting an event through pay-per-click channels (primarily AdWords).
Key takeaways:
- Use custom Landing Pages (with social proof).
- Create separate and distinct campaigns.
- Leverage remarketing in all its forms.
- Track your performance carefully.
Are you an accountant with a website to represent your business?
Are you striving to be on page one of Google?
Well, in that case SEO for your website is crucial
If you wish to expand your client base, you need to wield the power of SEO
At dapa Finance, we realise that a good SEO campaign is all you need.
https://www.youtube.com/watch?v=0dmof1Ym6Wg
8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of AircallSTATION F
Last week at STATION F we hosted a workshop with Jonathan Anguelov, cofounder & COO at Aircall, to talk about his favorite topic: SALES. Needless to say that our dear residents were excited about this opportunity to have him share his experience with them, and get a few tips and best practices that have worked for Aircall: Jon is one of the masterminds behind Aircall’s crazy growth!
Marketing ROI is the practice of attributing revenue growth to the impact of your marketing initiatives.
Practically, marketing ROI is used to justify the budget allocation for ongoing and future initiatives.
So it’s important to know how to calculate the ROI accurately.
Especially for activities that do not directly provide the metrics of calculation.
This guide teaches you the basics of calculating Marketing ROI in simple terms.
A presentation on determining if PPC is right for your company, how to calculate a Cost Per Action and how to improve the ROI of your PPC Campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
Pay-per-click marketing is easier and more cost-effective, and delivers stronger Results.For more information,Contact http://www.latestseo-updates.blogspot.in
Super Affiliate Amit Mehta reveals little known techniques and strategies he uses to drive massive volume and generated large revenues via PPC affiliate marketing.
From Signed up to Satisfied - Des Traynor, Co-founder of IntercomSTATION F
Intercom is an extremely effective customer service tool that allows businesses to communicate directly with their customers. Effective to the tune of $50 million a year in revenue and growing. Co-Founder Des Traynor visited STATION F to share with our startups how keeping customers is much more important than just acquiring them.
First evaluate adding value and pricing and after prepare your budget. Budget must express the team commitment with intended results for next period and so the last step of your planning.
We run through the planning, execution and follow-up of promoting an event through pay-per-click channels (primarily AdWords).
Key takeaways:
- Use custom Landing Pages (with social proof).
- Create separate and distinct campaigns.
- Leverage remarketing in all its forms.
- Track your performance carefully.
Are you an accountant with a website to represent your business?
Are you striving to be on page one of Google?
Well, in that case SEO for your website is crucial
If you wish to expand your client base, you need to wield the power of SEO
At dapa Finance, we realise that a good SEO campaign is all you need.
https://www.youtube.com/watch?v=0dmof1Ym6Wg
8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of AircallSTATION F
Last week at STATION F we hosted a workshop with Jonathan Anguelov, cofounder & COO at Aircall, to talk about his favorite topic: SALES. Needless to say that our dear residents were excited about this opportunity to have him share his experience with them, and get a few tips and best practices that have worked for Aircall: Jon is one of the masterminds behind Aircall’s crazy growth!
Marketing ROI is the practice of attributing revenue growth to the impact of your marketing initiatives.
Practically, marketing ROI is used to justify the budget allocation for ongoing and future initiatives.
So it’s important to know how to calculate the ROI accurately.
Especially for activities that do not directly provide the metrics of calculation.
This guide teaches you the basics of calculating Marketing ROI in simple terms.
A presentation on determining if PPC is right for your company, how to calculate a Cost Per Action and how to improve the ROI of your PPC Campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
DIGNC offers the two approaches for Google PPC ads, one is Search ads and others are display ads.
Google Search Ads: Google search ads show in Google search results. It shows on Google first-page header or footer part or other pages too according to the search query as well as bids.Google Display Ads: Google display ads are a combination of text, image, flash images, animation, and videos. It always looks attractive and emphasizes the audiences to be customers. It always helps to increase brand awareness and products popularity. For an instant you have the business of tourism, you can show this display on the websites that are related to tourism, and apps that are related to the same niche.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Want to know how you can calculate your marketing budget? Then read this presentation and at the end you will know how you can calculate your marketing budget
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Online advertising can be an incredible tool for small business owners. In this presentation, we'll go over important search engine marketing lingo, the competitive landscape and walk you through Google AdWords, the Yahoo Bing Network, Yelp Ads and more. By the time you're finished, you'll feel much more comfortable launching a campaign.
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
Similar to Using Google Adwords to Sell Products (20)
2. Optimization is one of the most common problems
beginners have when using Pay Per Click (PPC)
advertising, like Google Adwords. Simply selecting a few
good keywords and paying a high Cost Per Click (CPC) rate
isn't going to keep you in business very long. There's
actually some simple mathematics behind it that can
significantly help you find your way to profitable PPC
campaigns.
3. Before you start a PPC ad campaign to sell your
products, you need to know the following 2 things:
5. 2.How many unique visitors you get to your website (on
average) before a sale is made
6. (Note: you should be able to get statistics from your web
host that list the number of unique visitors to your
website on a given day)
7. Let's say you sell a dog training course for $47.00 and you
calculate your profit to be $40.00 per sale. You find that
your website gets 100 unique visitors before you generate
1 sale.
8. So, taking the information above... for each unique
visitor, you can pay $40.00 / 100 = 0.40 cents to break
even, make no money and lose no money. However, since
your goal is to make money, you obviously need to pay
less for each unique visitor.
9. Now when you research the keywords and keyphrases to
use in your PPC campaign, you now know that you cannot
spend more than .40 cents on any click in order to stay out
of the negative. A good strategy may be to find the
keywords and keyprases that will get you a decent Adrank
(which is the position of your ad) with a cost of .25 cents
or less.
10. Let's say you target to pay .25 cents (on average) for each
click to your website. That should leave you with .15 cents
profit for each customer. Granted, not all customers make
a purchase, but eventually if your conversion rates stay
the same you should average .15 cents profit on each click.
11. If you make .15 cents on each unique visitor, and you drive
1000 unique visitors to your website each day via your PPC
ads, then you will make (on average) 1000 x .15 = $150.00
per day.
13. If you're serious about making money with Google
Adwords, then you really need to take Perry Marshall's
FREE Google Adwords 5 day email training course.